π Core Information
πΉ Job Title: Senior Manager - Customer Marketing, Flooring
πΉ Company: Shaw Industries
πΉ Location: Irvine, California (with frequent travel within the West geography and to Dalton, GA)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 6, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (with frequent travel)
π Job Overview
Key aspects of this role include:
- Serving as a strategic bridge between national brand initiatives and localized customer marketing execution
- Partnering closely with sales leaders and top-tier clients to tailor and activate co-marketing plans
- Focusing on digital marketing, ROI measurement, and cross-functional collaboration
- Translating national strategies into impactful regional programs, managing budgets, and optimizing customer engagement
ASSUMPTION: This role requires a high degree of collaboration, strategic thinking, and adaptability to balance national brand objectives with local customer needs.
π Key Responsibilities
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Create and execute co-marketing plans that drive sales and enhance brand presence across Shaw Industriesβ residential flooring portfolio
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Collaborate with sales leaders and independent flooring dealers to optimize customer engagement
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Measure the effectiveness of marketing initiatives, including ROI and ROAS for digital media
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Manage co-op/BDF funds with customers to ensure effective use
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Continuously optimize the online consumer experience through trade partner websites and digital co-marketing campaigns
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Establish regular cadence of meetings with key customersβ marketing departments to plan, measure, and improve
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Support the marketing needs and requirements of key product launches across brands
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Travel within the United States is required, both within the West geography and to headquarters in Dalton, GA
ASSUMPTION: This role involves a significant amount of travel and requires strong project management skills to balance multiple priorities and stakeholders.
π― Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or a related field
Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or equivalent education and experience
Required Skills:
- Demonstrated ability to lead and collaborate with cross-functional teams
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management and analytical skills
- Must be action-oriented and responsive in a fast-paced environment
- Knowledge of digital marketing content and platforms and their measurement
Preferred Skills:
- Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
- Experience in the home renovation space, either with retail or manufacturing
ASSUMPTION: Candidates with experience in independent retail or relevant industry-specific knowledge may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Construction industry in California)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, 8:00 AM - 5:00 PM, Monday - Friday
ASSUMPTION: Shaw Industries offers competitive compensation and benefits packages for their employees. The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Shaw Industries operates in the Construction industry, focusing on flooring and surface solutions for residential, commercial, and outdoor environments.
Company Size: Shaw Industries is a large corporation with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Shaw Industries was founded in 1967 and is headquartered in Dalton, Georgia.
Company Description:
- Shaw Industries is a leading provider of flooring and surface solutions, offering a wide range of products for residential, commercial, and outdoor environments.
- The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
- Shaw Industries is a wholly-owned subsidiary of Berkshire Hathaway, Inc., with annual sales exceeding $6 billion.
Company Specialties:
- Flooring solutions for residential, commercial, and outdoor environments
- Brand portfolio including Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, and Watershed Geo
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries' extensive product portfolio and commitment to customer focus make it an attractive employer in the flooring industry.
π Role Analysis
Career Level: This role is a senior management position, reporting directly to the VP, Customer Marketing.
Reporting Structure: The Senior Manager - Customer Marketing, Flooring will oversee regional marketing efforts and collaborate with sales leaders, independent flooring dealers, and other internal teams.
Work Arrangement: This role is on-site, with frequent travel within the West geography and to headquarters in Dalton, GA. The preferred location is in Southern California, but other cities in the region may be considered if close to a major airport.
Growth Opportunities:
- Potential advancement to a director-level role within the Customer Marketing department
- Expansion of responsibilities to include additional regions or product categories
- Opportunities to work on high-impact projects and initiatives, driving significant business growth
ASSUMPTION: This role offers strong potential for career growth and development within Shaw Industries' marketing organization.
π Location & Work Environment
Office Type: Shaw Industries' offices are modern, professional environments that foster collaboration and innovation.
Office Location(s): Irvine, California (with frequent travel within the West geography and to Dalton, GA)
Geographic Context:
- The West geography includes California, Oregon, Washington, Idaho, Montana, Wyoming, Colorado, New Mexico, Arizona, Nevada, and Utah.
- Irvine, California, is a suburban city in Orange County, offering a mix of urban and suburban living with a high quality of life.
Work Schedule: This role follows a standard 8-hour workday, Monday through Friday, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The West geography offers a diverse range of living environments and cultural experiences, allowing employees to choose a location that best suits their personal preferences.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the VP, Customer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Budget management and analytical skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with co-marketing plans, digital marketing campaigns, and ROI measurement
- Research Shaw Industries and the flooring industry to demonstrate your understanding of the business
ATS Keywords: Marketing, Sales, Brand Management, Customer Marketing, Digital Marketing, Budget Management, Analytical Skills, Collaboration, Communication, Presentation Skills, ROI Measurement, Strategic Planning, Customer Orientation, Results Driven, Relationship Building
ASSUMPTION: Shaw Industries' hiring process is designed to assess candidates' strategic thinking, collaboration, and industry-specific knowledge, with a focus on cultural fit and alignment with the company's values.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management software (e.g., Salesforce)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Shaw Industries utilizes industry-standard marketing and project management tools to streamline workflows and enhance collaboration.
π Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Quality
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate Shaw Industries' value of Customer Focus in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan, and how did you ensure the success of the project?
- How do you prioritize and manage multiple projects and stakeholders to ensure timely completion and desired outcomes?
ASSUMPTION: Shaw Industries values a collaborative, customer-focused, and results-driven work environment, with a strong emphasis on teamwork and adaptability.
β οΈ Potential Challenges
- Balancing national brand objectives with local customer needs and preferences
- Managing multiple projects and stakeholders simultaneously
- Adapting to frequent travel and occasional overtime or weekend work
- Keeping up with industry trends and best practices in digital marketing and customer engagement
ASSUMPTION: This role presents unique challenges that require strong project management, strategic thinking, and adaptability skills to succeed.
π Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on customer marketing and co-marketing plans with independent retailers
- This role requires a strong understanding of the flooring industry and independent retail channel dynamics
- Career progression in this role may involve expanding responsibilities to additional regions or product categories
ASSUMPTION: This role is unique within Shaw Industries' marketing organization, requiring industry-specific knowledge and experience to succeed.
π Sample Projects
- Developing and executing a regional co-marketing plan for a new product launch, including digital marketing campaigns and in-store promotions
- Analyzing the effectiveness of digital marketing campaigns and optimizing spend to maximize ROI and ROAS
- Managing co-op/BDF funds with customers to ensure effective use and maximize return on investment
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and tactical skills required to succeed in this role.
β Key Questions to Ask During Interview
- Can you describe the typical marketing plan development process for a new product launch, and how does this role fit into that process?
- How does Shaw Industries support the growth and development of its employees, particularly in the marketing organization?
- Can you provide an example of a successful co-marketing campaign with an independent retailer, and what made it successful?
- How does Shaw Industries measure the success of its marketing initiatives, and how does this role contribute to that process?
- What is the typical work-life balance for this role, and how does Shaw Industries support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with Shaw Industries' values and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://shawinc.wd1.myworkdayjobs.com/External/job/Irvine-California/Senior-Manager---Customer-Marketing---West_R-141241
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with co-marketing plans, digital marketing campaigns, and ROI measurement
- Research Shaw Industries and the flooring industry to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.