Sr Manager, Digital Marketing

📌 Core Information

🔹 Job Title: Sr Manager, Digital Marketing

🔹 Company: Thermo Fisher Scientific

🔹 Location: Bangalore, India

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing India's digital roadmap in line with business priorities
• Launching and managing coordinated campaigns across paid, owned, and earned channels
• Driving demand generation and funnel acceleration through localized programs and marketing automation
• Strengthening brand presence across social platforms using paid and organic strategies
• Collaborating with cross-functional teams and senior leadership to deliver measurable business outcomes

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and data-driven decision making. The ideal candidate will have a proven track record in digital marketing, preferably in B2B or scientific sectors.

📋 Key Responsibilities

✅ Develop and implement India's digital roadmap in line with business priorities

✅ Launch and manage coordinated campaigns across paid, owned, and earned channels

✅ Generate qualified leads through localized programs, marketing automation, and CRM

✅ Tailor global and regional campaigns for Indian customers in collaboration with product and commercial teams

✅ Improve the full customer journey using data insights and experiment with emerging tools

✅ Coordinate India website content, SEO performance, and user experience

✅ Build messaging that resonates with local audiences and business goals

✅ Strengthen brand presence across social platforms using paid and organic strategies

✅ Define critical metrics for performance evaluation and conduct A/B tests to guide decisions

✅ Manage marketing dashboards, report on return on investments, and share actionable insights with collaborators

✅ Serve as the key digital point of contact for the India leadership team and work in close partnership with global, regional, and Center of Excellence (CoE) teams

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and cross-functional collaboration. The ideal candidate will be comfortable working in a matrixed environment and influencing stakeholders at various levels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in digital marketing, preferably in B2B or scientific sectors

Required Skills:

• Hands-on expertise in campaign execution, ABM, SEO/SEM, and marketing analytics
• Experience with marketing automation platforms
• Proven ability to lead teams and influence across matrixed environments
• A data-first approach with a strong focus on experimentation and impact

Preferred Skills:

• Experience working in India or the Asia Pacific region
• Fluency in local languages (e.g., Hindi, Tamil, Kannada)

ASSUMPTION: Given the strategic nature of this role, candidates with a strong understanding of digital marketing trends and a proven track record in driving business growth are highly desirable.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior digital marketing role in Bangalore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Paid time off and holidays
• Employee assistance program
• Tuition reimbursement
• On-site fitness centers and wellness programs

Working Hours: Standard (Mon-Fri, 9:00 AM - 5:30 PM IST) with flexibility for occasional remote work

ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Thermo Fisher Scientific operates in the Biotechnology Research industry, focusing on serving science to make the world healthier, cleaner, and safer.

Company Size: With over 10,000 employees, Thermo Fisher Scientific offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company was founded in 1956 and has since grown into a global leader in serving science.

Company Description:

• Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion.
• The company's mission is to enable customers to make the world healthier, cleaner, and safer.
• Thermo Fisher Scientific offers a wide range of products and services, including analytical instruments, laboratory supply chain programs and eCommerce, laboratory equipment, lab services, specialty diagnostics, life sciences, pharma services, and CDMO.

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services and CDMO

Company Website: thermofisher.com

ASSUMPTION: Thermo Fisher Scientific's extensive product portfolio and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the India leadership team and collaborating with global, regional, and Center of Excellence (CoE) teams.

Reporting Structure: The Sr Manager, Digital Marketing will report to the India leadership team and work closely with various cross-functional teams, including product, commercial, and marketing teams.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work. The work arrangement may include up to 2-3 days of remote work per week, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential to expand the role's scope and impact based on performance and business needs
• Opportunities to work on global projects and collaborate with international teams
• Access to professional development and training programs to enhance skills and advance career growth

ASSUMPTION: Given the strategic nature of this role and Thermo Fisher Scientific's global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The Bangalore office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Export Promotion Industrial Park, Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional Indian heritage and modern urban living, with numerous historical sites, museums, and entertainment options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, and experiences monsoon rains during the summer months.

Work Schedule: Standard work hours are from 9:00 AM to 5:30 PM IST, with a one-hour lunch break. The work schedule may vary depending on the candidate's role and responsibilities.

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Campaign execution and project management skills
• Data analysis and interpretation capabilities
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Thermo Fisher Scientific's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a matrixed environment
• Research Thermo Fisher Scientific's products, services, and competitors to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Digital Marketing, Demand Generation, SEO, SEM, Marketing Analytics, Campaign Execution, Account-Based Marketing, CRM, Content Strategy, Social Media, Data-Driven Marketing, Performance Analytics, Collaboration, Lead Nurturing, Emerging Tools, User Experience

ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's hiring needs. Applicants should be prepared to demonstrate their digital marketing expertise and strategic thinking throughout the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The ideal candidate will have experience with industry-standard marketing tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Safety
• Respect
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Innovative and solutions-oriented
• Customer-centric and committed to delivering exceptional experiences

Self-Assessment Questions:

• Do you thrive in a collaborative, matrixed environment and enjoy working with cross-functional teams?
• Are you comfortable using data to inform decision-making and drive business growth?
• Do you have a proven track record of successfully executing digital marketing campaigns and driving measurable results?

ASSUMPTION: Candidates who align with Thermo Fisher Scientific's values and work style will be more likely to succeed in this role and contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrixed environment
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Adapting to a large, global organization with diverse teams and cultures
• Balancing the need for strategic planning with hands-on campaign execution

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and challenging environment and be able to balance multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses on driving business growth in the India market and requires a strong understanding of the local digital landscape
• This role offers the opportunity to work with a global leader in serving science and make a significant impact on the company's India operations
• Compared to other senior digital marketing roles, this position offers a competitive salary and benefits package, as well as ample opportunities for career growth and development

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to other digital marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new product launch in the India market
• Optimizing the customer journey and improving conversion rates through data-driven insights and A/B testing
• Expanding the company's social media presence in India and driving engagement through targeted campaigns and influencer partnerships

ASSUMPTION: The specific projects and initiatives for this role will depend on the company's business priorities and the candidate's areas of expertise and interest.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing priorities for the India market in the next 12-24 months?
• How does this role fit into the company's overall digital marketing strategy and roadmap?
• What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
• How does the company support the professional development and growth of its digital marketing team members?
• What are the biggest challenges facing the company's digital marketing efforts in the India market, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to gather information about the company's digital marketing strategy, priorities, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on the key responsibilities and required qualifications listed in the job description
• Prepare for the interview process by researching Thermo Fisher Scientific's products, services, and competitors, and practicing your responses to common digital marketing interview questions
• Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.