📌 Core Information
🔹 Job Title: Sr. Manager - Digital Marketing
🔹 Company: Majid Al Futtaim
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive digital growth marketing strategy
- Driving digital sales growth through full-funnel campaigns and targeted content
- Managing the performance marketing budget and optimizing media planning
- Ensuring brand consistency across digital touchpoints and championing innovation
- Implementing a robust measurement framework to assess digital marketing ROI
- Collaborating with cross-functional teams to unlock growth opportunities
- Overseeing SEO, ASO, affiliates, and martech tools to increase organic traffic
- Building and mentoring a high-performing digital marketing team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in performance marketing to drive results through digital channels.
📋 Key Responsibilities
✅ Develop and lead a comprehensive digital growth marketing strategy combining performance marketing and brand-building across all digital platforms
✅ Drive digital sales growth through full-funnel campaigns, personalization, and targeted content, while managing upper-funnel efforts to enhance brand awareness and engagement
✅ Own and strategically allocate the performance marketing budget, ensuring optimized media planning and delivery of online revenue targets
✅ Ensure brand consistency across digital touchpoints, champion innovation, and stay ahead of digital trends and best practices
✅ Implement a robust measurement framework to assess digital marketing ROI, support a test-and-learn culture, and continuously improve campaign performance through A/B testing and analytics
✅ Collaborate with CRM, Trade, Product, Advanced Analytics, and Brand Marketing teams to unlock growth opportunities and align with overall brand strategy
✅ Oversee SEO, ASO, affiliates, and martech tools to increase organic traffic and scale user acquisition while maximizing ROI across web and mobile platforms
✅ Build and mentor a high-performing digital marketing team and manage relationships with agencies, media partners, and key internal and external stakeholders
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong leadership, influencing, and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or Communications
Experience: Over 10 years of experience in performance/growth marketing, with a required background in the eCommerce retail industry
Required Skills:
- Strong knowledge of advertising platforms like Google, Meta, Snap, TikTok, app stores, and affiliate networks
- Proven analytical thinking with the ability to optimize performance marketing metrics such as CTR, CPC, CPI, CPA, and ROAS
- Strong influencing, organizational, and teamwork abilities
- Demonstrated ability to drive results through digital channels with a deep understanding of performance levers and campaign management
Preferred Skills:
- Digital marketing certifications (e.g., Google, social media)
ASSUMPTION: Candidates with a strong background in eCommerce retail and proven experience in performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Digital Marketing Manager role in Dubai, UAE, is between AED 35,000 - 50,000 per month (USD 9,500 - 13,600 per year). This estimate is based on market research and comparable roles in the region.
Benefits:
- Competitive salary package
- Health insurance and other benefits
- Opportunities for career growth and development
Working Hours: Full-time position, typically 40 hours per week, with the possibility of flexible working arrangements
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Majid Al Futtaim operates in the retail industry, with a focus on shopping malls, retail stores, and leisure activities.
Company Size: Majid Al Futtaim is a large, diversified lifestyle conglomerate with over 43,000 employees and owned assets valued at US$18 billion.
Founded: The company was founded in 1992 by Majid Al Futtaim, with the vision to transform the face of shopping, entertainment, and leisure in the Middle East, Africa, and Asia.
Company Description:
- Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa, and Asia.
- The Group started from one man’s vision to transform the face of shopping, entertainment, and leisure to ‘Create Great Moments For Everyone, Everyday’.
- It has since grown into one of the region’s most respected businesses, employing 43,000 people, with owned assets valued at US$18 billion and has the highest credit rating (BBB) among privately held corporates in the region.
Company Specialties:
- Retail
- Leisure and Entertainment
- Real Estate
Company Website: http://www.majidalfuttaim.com/
ASSUMPTION: Majid Al Futtaim's large size and diversified business portfolio offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Senior Digital Marketing Manager will oversee a data-driven team and collaborate with cross-functional teams, including CRM, Trade, Product, Advanced Analytics, and Brand Marketing.
Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements.
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer or similar executive role within the organization
- Opportunities to expand the digital marketing team and take on more strategic responsibilities
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's digital marketing strategy.
🌍 Location & Work Environment
Office Type: Majid Al Futtaim's headquarters is a modern, state-of-the-art office building in Dubai, United Arab Emirates.
Office Location(s): Majid Al Futtaim Tower 1, Dubai, AE
Geographic Context:
- Dubai is a major global hub for business, tourism, and entertainment, offering a multicultural environment and numerous opportunities for personal and professional growth.
- The United Arab Emirates has a thriving retail industry and a strong focus on digital transformation, providing a dynamic and challenging work environment.
- The Middle East and Africa region offers unique cultural insights and diverse consumer behaviors, presenting exciting opportunities for digital marketing innovation.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of flexible working arrangements.
ASSUMPTION: Working in Dubai offers a unique blend of cultural experiences, a vibrant business ecosystem, and ample opportunities for personal growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the Chief Marketing Officer or a similar executive
- Final interview or assessment with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Majid Al Futtaim's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing and digital growth strategies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a cross-functional environment.
- Research Majid Al Futtaim's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Digital Marketing, Performance Marketing, Brand Building, Campaign Management, Financial Oversight, SEO, ASO, Analytics, Team Leadership, Stakeholder Management, Customer Engagement, Data-Driven Strategy, Martech Management, Influencing Skills, Organizational Skills, Teamwork
ASSUMPTION: Majid Al Futtaim's interview process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the organization's long-term goals.
🛠️ Tools & Technologies
- Google Ads, Google Analytics, Google Tag Manager
- Meta Ads (Facebook, Instagram), LinkedIn Ads
- Snapchat Ads, TikTok Ads
- App Annie, AppFollow, or other app store optimization tools
- Affiliate network platforms (e.g., CJ Affiliate, Impact Radius)
- Marketing automation and CRM tools (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Centricity: Putting customers at the heart of everything we do
- Integrity: Upholding the highest ethical standards in all our actions
- Collaboration: Working together to achieve exceptional results
- Accountability: Taking responsibility for our actions and delivering on our commitments
- Passion: Committing to our vision, mission, and values with enthusiasm and energy
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Innovative: Embracing new ideas and approaches to drive growth
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Responding quickly and effectively to changes in the market and business environment
Self-Assessment Questions:
- How do you demonstrate customer centricity in your digital marketing strategies?
- Can you provide an example of a time when you drove results through data-driven decision-making?
- How do you foster a collaborative work environment, and how have you handled conflicts or disagreements in the past?
- How do you stay up-to-date with the latest digital marketing trends and technologies, and how have you applied them in your previous roles?
ASSUMPTION: Majid Al Futtaim values candidates who align with their core values and can thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- Managing a large budget and delivering on revenue targets in a competitive market
- Balancing brand-building and performance marketing efforts to maximize ROI
- Staying ahead of digital trends and best practices in a rapidly evolving landscape
- Collaborating effectively with cross-functional teams and managing stakeholder expectations
- Adapting to the unique cultural and consumer behaviors of the Middle East and Africa region
ASSUMPTION: These challenges require strong leadership, strategic thinking, and a data-driven approach to digital marketing.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing Manager roles, this position offers a unique opportunity to work in a large, diversified conglomerate with a strong focus on retail, leisure, and entertainment.
- In the Middle East and Africa region, digital marketing trends and consumer behaviors may differ from other markets, presenting unique challenges and opportunities for innovation.
- This role offers significant growth potential, with the opportunity to advance to a Chief Marketing Officer or similar executive role within the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and the regional market when evaluating their fit and career growth prospects.
📝 Sample Projects
- Developing and executing a comprehensive digital growth strategy for a new retail brand launch
- Optimizing the performance of a large-scale eCommerce platform through A/B testing and analytics
- Managing a team to deliver a high-impact, cross-channel marketing campaign for a major promotional event
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role and the opportunities for impactful work.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital transformation strategy for Majid Al Futtaim?
- What are the key priorities for the first 90 days in this role?
- How does Majid Al Futtaim support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team in the current market landscape?
- How does Majid Al Futtaim foster a culture of innovation and continuous learning in its digital marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's strategic direction, their commitment to driving results, and their alignment with Majid Al Futtaim's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing and digital growth strategies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a cross-functional environment.
- Research Majid Al Futtaim's business and industry trends to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
