📌 Core Information
🔹 Job Title: Sr. Manager, Digital Marketing (Onsite)
🔹 Company: Caesarstone
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Wholesale Building Materials
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the execution and optimization of Caesarstone’s US digital presence
- Implementing an integrated digital marketing strategy that aligns with global objectives
- Crafting end-to-end, persona-driven digital customer journeys
- Developing and executing data-driven strategies to optimize conversion rates and drive engagement
- Collaborating with global, marketing, and IT teams to connect with US channel marketing, brand, and sales
ASSUMPTION: This role requires a strategic mindset, technical proficiency, and strong leadership skills to drive business results through digital marketing.
📋 Key Responsibilities
✅ Lead the execution, tactical implementation, and optimization of Caesarstone’s US digital presence
✅ Implement an integrated digital marketing strategy that aligns global objectives and drives measurable business results
✅ Craft end-to-end, persona-driven digital customer journeys, ensuring seamless experiences across all touchpoints
✅ Develop and execute data-driven strategies to optimize conversion rates, drive engagement, and move customers through the funnel
✅ Map customer actions to offline sales activities and analyze their impact on financial goals
✅ Lead the creation and deployment of integrated marketing campaigns that span owned, earned, and paid channels
✅ Launch and promote new products through comprehensive digital strategies, including keyword planning, competitive analysis, and targeted outreach
✅ Monitor industry benchmarks and competitive brands to ensure Caesarstone remains ahead of the curve in digital marketing
✅ Set meaningful KPIs for campaigns, providing monthly performance reports and actionable recommendations for improvement
✅ Develop and oversee the US website, including updates, blog posts, banner ads, and landing pages, ensuring content aligns with SEO and customer engagement best practices
✅ Work with agency partners in planning and executing paid media strategies, including SEO/SEM, Google Ads, P-Max, and display campaigns, within allocated budgets
✅ Build and manage email marketing campaigns, including workflow automation based on customer personas
✅ Generate leads in the commercial/professional space, creating and monitoring a handoff strategy from Salesforce Marketing Cloud to Salesforce CRM
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive digital marketing success for Caesarstone.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business-related field required, MBA preferred.
Experience: Proven expertise in digital marketing, with 5-10 years of experience in SEO/SEM, CRM platforms, marketing automation, and analytics tools.
Required Skills:
- Proven expertise in SEO/SEM, CRM platforms, marketing automation, and analytics tools like Google Analytics, Salesforce CRM, and Salesforce Marketing Cloud
- Strong experience in campaign development, user funnel optimization, and A/B testing
- Working knowledge of website development, including HTML, CSS, and JavaScript constraints
- Ability to interpret complex data and translate it into actionable strategies
- Exceptional leadership and communication skills, with experience managing cross-functional teams
Preferred Skills:
- Global experience preferred; retail or e-commerce expertise is a plus
ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and team leadership will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $98,000 - $122,000 per year
Benefits:
- Equal employment opportunities and a diverse, inclusive work environment
- Opportunities for growth and development within the company
- Health and safety prioritized as a core value
Working Hours: Full-time, up to 10% travel required, extended hours may be required for events and trade shows
ASSUMPTION: The salary range provided is based on industry standards for a senior digital marketing manager role in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Caesarstone operates in the wholesale building materials industry, focusing on premium surfaces, quartz countertops, and porcelain surfaces.
Company Size: Caesarstone is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.
Founded: 1987, with a strong reputation for innovation and quality in the surfaces industry.
Company Description:
- Caesarstone is an industry-leading manufacturer of premium surfaces, specializing in quartz countertops and porcelain surfaces
- The company focuses on turning a grain of sand into timeless workspaces, securing safety and guaranteeing durability for residential and commercial applications
- Caesarstone is committed to fresh thinking and breakthrough ideas, fostering a winning spirit and prioritizing people first
Company Specialties:
- Quartz surfaces
- Design
- Countertops
- Bathroom vanities
- Backsplashes
- International trends
- Personal lifestyle
- Worktops
- Benchtops
- Home design
- Interior design
- Remodeling
- Decor
- Design exhibitions and events
- Kitchen design
- Sink
- Porcelain surfaces
Company Website: http://www.global.caesarstone.com
ASSUMPTION: Caesarstone’s focus on innovation, quality, and customer-centric design makes it an attractive employer in the building materials industry.
📊 Role Analysis
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Sr. Manager, Digital Marketing reports directly to the VP of Marketing and works closely with global, marketing, and IT teams.
Work Arrangement: This is an on-site role, with up to 10% travel required for events and trade shows.
Growth Opportunities:
- Potential career progression into a VP or Director role within the marketing department
- Opportunities to expand digital marketing strategies across global markets
- Chances to develop expertise in emerging technologies and trends within the digital marketing landscape
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department at Caesarstone.
🌍 Location & Work Environment
Office Type: Caesarstone’s Charlotte office is a modern, professional workspace with a collaborative environment.
Office Location(s): 1401 West Morehead Street, Charlotte, North Carolina 28208, United States
Geographic Context:
- Charlotte is the most populous city in North Carolina, offering a diverse range of cultural, entertainment, and recreational opportunities
- The city is home to numerous Fortune 500 companies, providing a vibrant business environment
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with extended hours required for events and trade shows
ASSUMPTION: Charlotte offers a dynamic business environment and a high quality of life, making it an attractive location for professionals in the building materials industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategy development
- Data analysis and interpretation skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with Caesarstone’s core values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Caesarstone’s business and digital marketing needs
- Prepare examples of your data analysis skills and strategic thinking for the interview
- Research Caesarstone’s products, market position, and competition to showcase your industry knowledge
ATS Keywords: Digital Marketing, SEO, SEM, CRM, Marketing Automation, Data Analysis, Campaign Development, User Funnel Optimization, A/B Testing, Website Development, Content Management, Paid Media Management, Social Media Management, Email Marketing, Lead Generation, Emerging Technologies, Customer Journey Optimization
ASSUMPTION: Applicants should tailor their application materials to emphasize their digital marketing expertise and strategic mindset, as well as their ability to work collaboratively within a global team.
🛠️ Tools & Technologies
- Google Analytics
- Salesforce Marketing Cloud
- Salesforce CRM
- HTML, CSS, JavaScript
- SEO/SEM tools (e.g., Google Ads, Google Search Console, SEMrush, Ahrefs)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Candidates should be proficient in using a variety of digital marketing tools and platforms to drive business results.
👔 Cultural Fit Considerations
Company Values:
- People First: We treat each other with fairness and respect, consistently provide opportunities for growth, and health and safety are our first priority.
- Accountability: Together, we take ownership of our actions, business, and future.
- Innovation: We are committed to fresh thinking and breakthrough ideas that create value.
- Winning Spirit: We are enthusiastic and foster a ‘can-do’ attitude in striving to be No. 1. We are committed to excellence and share and celebrate our achievements.
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with Caesarstone’s core values, particularly ‘People First’ and ‘Winning Spirit’?
- Are you comfortable working in a global, collaborative environment with diverse teams?
- Do you have a proven track record of driving digital marketing results and optimizing customer journeys?
ASSUMPTION: Applicants should assess their fit with Caesarstone’s company culture, values, and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Balancing strategic planning with day-to-day tactical execution and data analysis
- Ensuring consistent brand messaging and customer experience across multiple touchpoints and channels
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position offers a unique blend of strategic planning, tactical execution, and data analysis
- Caesarstone’s focus on innovation and fresh thinking sets it apart from competitors in the building materials industry
- This role provides opportunities for career growth and development within the marketing department and across global markets
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including keyword research, competitive analysis, and targeted outreach
- Optimizing the customer journey for a specific persona, using data analysis and A/B testing to improve conversion rates and drive engagement
- Managing a global team to create and deploy integrated marketing campaigns that span owned, earned, and paid channels, ensuring consistent brand messaging and alignment with business goals
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they drove measurable business results.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with global, marketing, and IT teams to connect with US channel marketing, brand, and sales?
- What are the most significant challenges facing the digital marketing team, and how can this role address them?
- How does Caesarstone support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and commitment to driving digital marketing success at Caesarstone.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and skills, emphasizing your expertise in SEO/SEM, CRM platforms, marketing automation, and data analysis
- Write a cover letter that demonstrates your understanding of Caesarstone’s business and digital marketing needs, and how your skills and experience make you a strong fit for the role
- Prepare examples of your data analysis skills and strategic thinking to showcase during the interview
- Research Caesarstone’s products, market position, and competition to display your industry knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
