📌 Core Information
🔹 Job Title: Sr. Manager, Digital Media Planning & Buying
🔹 Company: Gorilla Glue Company
🔹 Location: Gorilla Glue Tri County - Sharonville, OH
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital media strategies to drive brand awareness, engagement, and ROI
- Serving as the internal digital media subject matter expert and partnering with external agencies and vendors
- Managing media budgets and vendor relationships to ensure optimal returns
- Measuring and optimizing campaign performance using various metrics
- Collaborating cross-functionally to align creative and messaging with audience segmentation strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop, execute, measure, and optimize all aspects of digital media for the NA Gorilla Brand to drive brand awareness, engagement, and ROI.
✅ Serve as the organization’s internal digital media subject matter expert, as well as a critical partner to external media agencies and vendors.
✅ Manage media budgets effectively, ensuring optimal sufficiency, allocation, and returns.
✅ Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans.
✅ Develop and implement metrics to track campaign performance, evaluate results, and identify areas for improvement.
✅ Communicate effectively with cross-functional stakeholders, providing concise updates on campaign performance, insights, and recommendations.
✅ Leverage consumer insights to implement and optimize campaign and audience segmentation strategies.
✅ Coach and develop direct report(s) in campaign management, channel optimization, vendor communication, measurement, and strategic agility.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 7+ years of progressive integrated media and marketing experience across top digital media platforms, advertising, and content
Required Skills:
- Proven experience leading all facets of digital media planning and buying, from programmatic to direct, from mass-reach to performance-based, across OLV, Search, Display, Influencer/Social, Native, etc.
- Strong understanding of end-to-end media processes and campaign measurement methodologies
- Ability to ideate and execute small test-and-learns and quickly scale to larger, "proven" media campaigns or tracks
- Proficient in using relevant media planning and buying tools and platforms
Preferred Skills:
- Experience with leading and evaluating campaign measurement methodologies, from consumer-reported (or survey-based) to true in-market, purchase-based
- Former or current "hands on keys" experience
ASSUMPTION: Candidates with a strong background in digital media planning and buying, along with experience in media agencies and CPG, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Manager role in Digital Media Planning & Buying in the Cincinnati area)
Benefits:
- Comprehensive Healthcare Benefits
- Competitive Compensation Packages
- Other Perks and Incentives
Working Hours: Full-time, 40 hours per week, 1st Shift
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically adhesives and related products
Company Size: 501-1,000 employees (Mid-size)
Founded: 1999, with a strong focus on growth and innovation
Company Description:
- Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a family-owned, leading manufacturer of adhesives, moisturizers, and tools
- Known for high-quality products and a strong commitment to customer satisfaction
- Recognized as one of Cincinnati's Top Workplaces for 14 consecutive years
Company Specialties:
- Adhesives
- Tape
- Glue
- Made In USA
- Hand Cream
- Foot Cream
- Skin Care
- Tools
Company Website: http://www.gorillatough.com/careers
ASSUMPTION: The Gorilla Glue Company offers a dynamic work environment with opportunities for growth and professional development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the VP, Digital Marketing Gorilla
Work Arrangement: On-site, full-time, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to expand the digital media team and take on additional responsibilities
- Opportunities to work on high-impact projects and drive business growth
- Possibility to transition into a leadership role within the digital marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's digital marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, collaborative work environment
Office Location(s): 2101 E Kemper Rd, Cincinnati, Ohio 45241, US
Geographic Context:
- Cincinnati, Ohio, offers a low cost of living compared to other major metropolitan areas
- The Sharonville area provides easy access to major highways and nearby amenities
- The region experiences all four seasons, with mild winters and warm summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the right candidate
ASSUMPTION: The company's location in Cincinnati offers a unique blend of urban and suburban living, with access to cultural attractions, outdoor recreation, and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR department
- In-depth interview with the hiring manager (VP, Digital Marketing Gorilla)
- Final interview with key stakeholders, including the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital media planning and buying expertise
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Leadership and team management abilities
Application Tips:
- Highlight relevant experience and achievements in digital media planning and buying
- Tailor your resume and cover letter to emphasize your fit for the role and the company's values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research the company and its products to demonstrate your enthusiasm and understanding of the brand
ATS Keywords: Digital Media Planning, Digital Media Buying, Campaign Management, Performance-Based Advertising, Programmatic Advertising, Creative Best Practices, Media Budget Management, Vendor Relationship Management, Campaign Measurement, Consumer Insights, Audience Segmentation, Cross-Functional Collaboration, Coaching, Strategic Agility, Emerging Technologies, Industry Trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic mindset, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- Programmatic platforms (e.g., The Trade Desk, Google Display & Video 360)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Media planning and buying software (e.g., MediaMind, Adform)
ASSUMPTION: Familiarity with industry-standard digital media planning and buying tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Have fun, be passionate and show it!
- Act with integrity and respect in all relationships.
- Communicate openly and appreciate the effort of others.
- Embrace knowledge, growth, and change.
- Strive for excellence in what we do every day!
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Casual and friendly work environment, with a focus on work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you embrace change and continuous learning?
- Are you passionate about digital media and driven to deliver exceptional results?
ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large media budget and ensuring optimal returns
- Keeping up with industry trends and emerging technologies
- Balancing strategic planning with hands-on execution and team management
- Working effectively with external agencies and vendors
- Navigating a mid-size company structure and politics
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Senior Manager roles in Digital Media Planning & Buying, this role offers a unique blend of strategic planning, hands-on execution, and team leadership
- In the manufacturing industry, this role provides an opportunity to work on a well-known consumer brand with a strong focus on innovation and growth
- Compared to other roles within the Gorilla Glue Company, this position offers significant growth potential and the chance to make a tangible impact on the organization's digital marketing strategy
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital media strategy to launch a new product line
- Optimizing campaign performance for an existing brand to drive increased engagement and ROI
- Managing a large-scale influencer marketing campaign to raise brand awareness and drive sales
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity for impact in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role fit into the company's long-term digital marketing strategy?
- What opportunities are there for growth and professional development within the digital marketing team?
- How does the company support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and fit for the role
- Prepare for the interview process by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
- If you receive an offer, carefully review the compensation package and benefits, and negotiate as appropriate
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
