📌 Core Information
🔹 Job Title: Sr. Manager, Digital Media Planning & Buying
🔹 Company: Gorilla Glue Company
🔹 Location: Gorilla Glue Tri County - Sharonville, OH
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving total brand awareness and household penetration via engaging and effective digital media plans
- Overseeing strategic media planning and execution of programs
- Developing, measuring, and optimizing digital campaigns aligned with brand and North America (NA) Gorilla objectives
- Serving as the organization's internal digital media subject matter expert and partnering with external media agencies and vendors
- Managing media budgets effectively and negotiating vendor terms
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital media platforms and trends.
📋 Key Responsibilities
✅ Develop, execute, measure, and optimize all aspects of digital media for the NA Gorilla Brand to drive brand awareness, engagement, and ROI
✅ Serve as the organization's internal digital media subject matter expert and partner with external media agencies and vendors
✅ Partner across both internal creative and external/agency creative partners to curate campaign- and platform-specific advertising and content
✅ Manage media budgets effectively, ensuring optimal sufficiency, allocation, and returns
✅ Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans
✅ Develop and implement metrics, including competitor benchmarking, to track campaign performance, evaluate results, and identify areas for improvement
✅ Communicate effectively with cross-functional stakeholders, providing concise updates on campaign performance, insights, and recommendations
✅ Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally to align creative and messaging
✅ Coach and develop direct report(s) in campaign management, channel optimization, vendor communication, measurement, and strategic agility
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication, leadership, and analytical skills.
🎯 Required Qualifications
Education: 4 Year Degree
Experience: 7+ years of progressive integrated media and marketing experience across top digital media platforms, advertising, and content
Required Skills:
- Proven experience leading all facets of digital media planning and buying, from programmatic to direct, from mass-reach to performance-based, across OLV, Search, Display, Influencer/Social, Native, etc.
- Strong understanding across all top platform creative best practices, consistently and successfully matching ads/content to context, moving consumer down the purchase funnel
- Media agency and CPG experience highly preferred
- Experience with leading and evaluating campaign measurement methodologies, from consumer-reported (or survey-based) to true in-market, purchase-based
- Ability to ideate and execute small test-and-learns and quickly scale to larger, "proven" media campaigns or tracks
- Possesses a strong understanding of end-to-end media processes, along with the necessary tools to identify and target relevant audiences with minimal waste
Preferred Skills:
- Former or current "hands on keys" experience
ASSUMPTION: Candidates with a strong background in digital media planning and buying, along with experience in the CPG industry and media agencies, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Estimated based on industry standards for a Senior Manager role in Marketing with 7+ years of experience in the Cincinnati area)
Benefits:
- Competitive compensation packages
- Comprehensive healthcare benefits
- Other perks and incentives
Working Hours: 1st Shift (Assumed to be a standard full-time work schedule, typically 8:00 AM - 5:00 PM, Monday through Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing with the given experience level and location. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Specifically, adhesives, tapes, and other related products)
Company Size: Medium-sized (501-1,000 employees) with a family-owned structure and a strong focus on company culture and employee engagement
Founded: 1999, with a history of steady growth and success in the market
Company Description:
- Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a leading manufacturer of adhesives, moisturizers, and tools known for high quality
- The company manages the Gorilla Glue®, Gorilla Tape®, O'Keeffe's®, and Lutz Tool® brands
- With over 800 employees, the company has been recognized as one of the top places to work by the Cincinnati Enquirer over the last 15 years
- The company's products are proudly Made in the U.S.A.
Company Specialties:
- Adhesives
- Tape
- Glue
- Made In USA
- Hand Cream
- Foot Cream
- Skin Care
- Tools
Company Website: http://www.gorillatough.com/careers
ASSUMPTION: The Gorilla Glue Company is a well-established and successful organization with a strong focus on employee engagement and company culture.
📊 Role Analysis
Career Level: Senior Manager (Mid-level management role with significant responsibilities and leadership requirements)
Reporting Structure: Reports directly to the VP, Digital Marketing Gorilla
Work Arrangement: On-site (Assumed to be a standard full-time work arrangement with no remote or hybrid components)
Growth Opportunities:
- Potential career progression into a VP or Director-level role within the digital marketing department
- Expansion of responsibilities and team leadership as the company continues to grow and succeed in the market
- Opportunities to work on high-impact projects and initiatives that drive brand awareness, engagement, and ROI
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the digital marketing department and take on more responsibilities as the company continues to succeed.
🌍 Location & Work Environment
Office Type: Corporate headquarters (Assumed to be a traditional office environment with dedicated workspaces for employees)
Office Location(s): 2101 E Kemper Rd, Cincinnati, Ohio 45241, US
Geographic Context:
- Cincinnati, Ohio, is the company's headquarters and the location of this role
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average
- Cincinnati is known for its vibrant arts and culture scene, as well as its sports teams, including the Cincinnati Reds and the Cincinnati Bengals
Work Schedule: 1st Shift (Assumed to be a standard full-time work schedule, typically 8:00 AM - 5:00 PM, Monday through Friday)
ASSUMPTION: The work environment for this role is assumed to be a traditional office setting, with a corporate culture that values employee engagement and growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other relevant stakeholders
- Background check and reference check (if applicable)
- Final decision and offer
Key Assessment Areas:
- Digital media planning and buying expertise
- Strategic mindset and leadership skills
- Cross-functional collaboration and communication abilities
- Analytical skills and data-driven decision-making
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's products, industry, and market position
- Showcase your strategic thinking and problem-solving skills through specific examples from your past experiences
- Prepare for behavioral interview questions that focus on your leadership, communication, and analytical skills
ATS Keywords: Digital Media Planning, Digital Media Buying, Campaign Measurement, Audience Segmentation, Vendor Management, Budget Management, Creative Collaboration, Consumer Insights, Strategic Agility, Integrated Media Experience, Programmatic Advertising, Performance-Based Advertising, Content Creation, Negotiation Skills, Industry Trends Awareness, Team Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong digital media planning and buying expertise, strategic mindset, and leadership skills.
🛠️ Tools & Technologies
- Digital media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Campaign measurement and analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project, etc.)
- Communication and productivity suites (e.g., Microsoft Office, Google Workspace, etc.)
ASSUMPTION: This role requires proficiency in digital media planning and buying platforms, campaign measurement and analytics tools, and project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Have fun, be passionate and show it!
- Act with integrity and respect in all relationships.
- Communicate openly and appreciate the effort of others.
- Embrace knowledge, growth, and change.
- Strive for excellence in what we do every day!
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Data-driven and analytical, with a focus on informed decision-making and performance optimization
Self-Assessment Questions:
- Do you align with the company's core values, and how have you demonstrated these values in your past experiences?
- Are you comfortable working in a fast-paced, collaborative environment, and how have you thrived in similar settings?
- How do you approach continuous learning and growth, and how have you applied this mindset in your past roles?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's core values, a collaborative and data-driven work style, and a commitment to continuous learning and growth will be well-suited for this role.
⚠️ Potential Challenges
- Managing a large media budget and ensuring optimal allocation and returns
- Navigating the complexities of the digital media landscape and emerging trends
- Balancing strategic planning and execution with day-to-day campaign management and optimization
- Working effectively with external media agencies and vendors to ensure strong relationships and optimal results
- Adapting to changes in the market and consumer behavior, and pivoting campaigns as needed
ASSUMPTION: This role presents significant challenges, requiring strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving brand awareness and household penetration through effective digital media plans, rather than direct response or performance-based advertising
- Compared to other senior-level marketing roles, this position requires a strong understanding of end-to-end media processes and campaign measurement methodologies
- Career progression in this role may differ from other marketing positions, with potential opportunities to advance within the digital marketing department rather than moving into a broader marketing leadership role
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges presented.
📝 Sample Projects
- Developing and executing a comprehensive digital media strategy for a new product launch, driving brand awareness and engagement among target audiences
- Optimizing an existing campaign's performance through data-driven insights and strategic adjustments, resulting in significant cost savings and improved ROI
- Managing a cross-functional team to create and execute a targeted influencer marketing campaign, generating buzz and driving sales among a specific demographic
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate's ability to drive brand awareness, engagement, and ROI through effective digital media planning and buying.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital media planning and buying, and how this role fits into that strategy?
- How does the company measure and optimize campaign performance, and what tools do they use for this purpose?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees, particularly in the digital marketing department?
- What are the biggest challenges facing the digital marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the company's digital media strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.gorillatough.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, specifically addressing the required and preferred qualifications listed in the job description
- Prepare for interviews by researching the company, its products, and its industry, and be ready to discuss your strategic thinking and problem-solving skills through specific examples from your past experiences
- If applicable, prepare examples of your work or portfolio to showcase your skills and accomplishments in digital media planning and buying
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
