Sr Manager, Downstream Marketing (Radiology)

📌 Core Information

🔹 Job Title: Senior Manager, Downstream Marketing (Radiology)

🔹 Company: Hologic

🔹 Location: Marlborough, MA

🔹 Job Type: Full time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive downstream marketing strategies to drive revenue growth and enhance customer engagement
• Analyzing market trends, customer needs, and competitive dynamics to identify opportunities and risks
• Collaborating closely with upstream marketing, sales, and R&D teams to ensure alignment across product lifecycle strategies
• Leading the execution of marketing initiatives, including product launches, promotional campaigns, and sales enablement tools
• Building, mentoring, and leading a high-performing downstream marketing team, fostering a culture of collaboration, innovation, and accountability
• Representing the division at industry events, conferences, and customer meetings to gather insights and strengthen brand presence

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and customer engagement.

📋 Key Responsibilities

✅ Developing and implementing comprehensive downstream marketing strategies to drive revenue growth, increase market share, and enhance customer engagement in alignment with divisional and organizational goals

✅ Analyzing market trends, customer needs, competitive dynamics, and product performance to identify opportunities and risks

✅ Collaborating closely with upstream marketing, sales, and R&D teams to ensure alignment across product lifecycle strategies

✅ Leading the execution of marketing initiatives, including product launches, promotional campaigns, sales enablement tools, and customer education programs

✅ Monitoring and measuring the effectiveness of marketing programs and adjusting strategies as needed to maximize impact

✅ Partnering with cross-functional teams (e.g., regulatory, clinical, operations) to ensure seamless execution of marketing plans

✅ Building, mentoring, and leading a high-performing downstream marketing team, fostering a culture of collaboration, innovation, and accountability

✅ Providing coaching and professional development opportunities to elevate team capabilities and career growth

✅ Promoting diversity, equity, and inclusion within the team and organization

✅ Building strong relationships with key customers, thought leaders, and stakeholders to ensure Hologic remains a trusted partner in breast surgery solutions

✅ Representing the division at industry events, conferences, and customer meetings to gather insights and strengthen brand presence

✅ Managing budgets and resources effectively to ensure marketing programs are delivered on time and within scope

✅ Utilizing data-driven decision-making to optimize marketing strategies and align with organizational objectives

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, with a focus on driving revenue growth and enhancing customer engagement.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred

Experience: 10+ years of experience in downstream marketing within the medical device industry, with a strong track record of success in product launches, customer engagement, and market growth strategies

Required Skills:

• Exceptional strategic thinking, analytical, and problem-solving skills
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels
• Outstanding communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
• Experience managing budgets, resources, and timelines to deliver impactful results
• Ability to travel as necessary for occasional business-specific meetings or events

Preferred Skills:

• Knowledge of breast screening procedures, technologies, and customer needs
• Familiarity with regulatory and clinical considerations in the medical device industry
• Experience working with global matrixed teams and management of international marketing programs

ASSUMPTION: Candidates should have a strong background in downstream marketing within the medical device industry, with a proven track record of success in product launches and team leadership.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Estimated based on industry standards for a Senior Manager role in Medical Equipment Manufacturing with 10+ years of experience in the Boston, MA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for occasional business travel

ASSUMPTION: Salary range is estimated based on industry standards for a Senior Manager role in Medical Equipment Manufacturing with 10+ years of experience in the Boston, MA area. Benefits are based on typical benefits packages offered by companies of similar size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions

Company Size: 5,001-10,000 employees, providing a large and established organization with opportunities for growth and collaboration

Founded: 1985, with a rich history in women’s health and a strong commitment to advancing medical technology

Company Description:

• Hologic is an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day
• They are particularly passionate about products and services that advance women’s health and well-being
• Their products and services are designed to detect, diagnose, and treat illnesses and other health conditions earlier and better

Company Specialties:

• Breast & Skeletal Health
• Diagnostic Solutions
• GYN Surgical Solutions

Company Website: http://www.hologic.com

ASSUMPTION: Hologic is a well-established company in the medical equipment manufacturing industry, with a strong focus on women’s health and a commitment to advancing medical technology.

📊 Role Analysis

Career Level: Senior Manager, with the opportunity to influence strategic direction and lead a high-performing team

Reporting Structure: This role reports directly to the Senior Director of Marketing, with the opportunity to collaborate with various cross-functional teams

Work Arrangement: On-site, with occasional business travel required

Growth Opportunities:

• Potential to advance to a Director-level role within the marketing organization
• Opportunities to expand leadership skills and develop team members
• Chance to gain experience in a global matrixed environment and manage international marketing programs

ASSUMPTION: This role offers strong growth opportunities, both in terms of career advancement and leadership development, within a global organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters, with a collaborative and professional work environment

Office Location(s): 250 Campus Drive, Marlborough, MA 01752, US

Geographic Context:

• Marlborough is a suburban city located about 25 miles west of Boston, MA
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• Marlborough is home to a diverse and growing business community, with a strong focus on technology and healthcare industries

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for occasional business travel

ASSUMPTION: The work environment at Hologic’s Marlborough headquarters is collaborative and professional, with a strong focus on innovation and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the Senior Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Industry knowledge and market analysis skills

Application Tips:

• Highlight your experience in downstream marketing within the medical device industry, with a focus on product launches and team leadership
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams

ATS Keywords: Downstream Marketing, Medical Device Industry, Product Launches, Team Leadership, Strategic Thinking, Market Analysis, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role is likely to be comprehensive and in-depth, focusing on both technical skills and leadership capabilities.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, and data analysis tools to effectively execute marketing strategies and measure program performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Patient-centered

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• How do you foster a culture of collaboration and innovation within your team?
• Can you provide an example of a time when you used data-driven decision-making to optimize marketing strategies?
• How do you approach managing and developing a high-performing team in a fast-paced, matrixed environment?

ASSUMPTION: Hologic values a collaborative and innovative work environment, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, matrixed environment
• Balancing strategic thinking with hands-on execution of critical marketing programs
• Adapting to a global matrixed team and managing international marketing programs
• Occasional business travel requirements

ASSUMPTION: This role presents both opportunities and challenges, including the need to balance strategic thinking with hands-on execution, manage a high-performing team in a matrixed environment, and adapt to a global matrixed team.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager position, but with a stronger focus on downstream marketing and team leadership
• Compared to other marketing roles in the medical device industry, this position requires a deeper understanding of market analysis and competitive dynamics
• Career progression in this role could lead to a Director-level position within the marketing organization

ASSUMPTION: This role is similar to a Senior Marketing Manager position, but with a stronger focus on downstream marketing and team leadership, and the potential for career progression within the marketing organization.

📝 Sample Projects

• Developing and implementing a comprehensive downstream marketing strategy for a new product launch
• Conducting market analysis and competitive landscaping to identify opportunities and risks for an existing product portfolio
• Leading a cross-functional team to execute a global marketing campaign, including product launches, promotional campaigns, and sales enablement tools

ASSUMPTION: Sample projects for this role would involve strategic planning, market analysis, and cross-functional team leadership to execute marketing programs and drive revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing organization?
• How does Hologic support the professional development and career growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Hologic measure the success of its downstream marketing efforts, and how would this role contribute to those metrics?
• What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: Key questions to ask during the interview should focus on team structure, professional development opportunities, role priorities, performance metrics, and diversity, equity, and inclusion initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
• Research Hologic’s products, services, and industry position to demonstrate your knowledge and enthusiasm for the role
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.