📌 Core Information
🔹 Job Title: Sr. Manager, eCommerce Marketing - Performance & Retail Media
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing holistic Retail Media strategies across Kraft Heinz brand portfolio and retailers
- Leading and fostering strong relationships with retailer media groups and agency partners
- Optimizing multimillion-dollar media investment plan to deliver sales, market share, share of shelf, and media efficiency targets
- Partnering with eCommerce Sales, Omni Shopper Marketing, and Brand teams to create integrated omnichannel strategies
- Continuously innovating and developing forward thinking strategies and roadmaps as media capabilities evolve
ASSUMPTION: This role requires a strong influencer, strategic thinker, self-starter, and change maker who is comfortable with ambiguity and rapid industry growth.
📋 Key Responsibilities
✅ Develop holistic Retail Media strategies across Kraft Heinz brand portfolio and retailers including Amazon, Walmart, Instacart, Kroger, Target, etc. (programmatic, display, paid search, social, etc.)
✅ Lead and foster strong leadership relationships with our retailer media groups and agency partners
✅ Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
✅ Partner with eCommerce Sales, Omni Shopper Marketing, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives
✅ Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis
✅ Regularly participate and own quarterly business reviews, retailer media capabilities assessments and industry POVs
✅ Develop test and learn innovation plans to continuously drive the business forward
✅ Define tactical learning agenda and consult annual Joint Business Partnerships
✅ Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve
✅ Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of digital & performance marketing experience, with a focus on Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG)
Required Skills:
- Proven experience in media strategy / buying across programmatic, paid search, or OLV/OTT; retail media specifically preferred
- Experience leading multiple partners’ expectations
- Strong storytelling and influence ability to internal and external partners and senior leaders (VP, GM level)
- Shown results-oriented media expert
- Strong motivation in fast-paced environment with a bias for action
- Ability to effectively work independently as well as collaboratively across multiple functions
Preferred Skills:
- Experience with Amazon Advertising Platform (AAP)
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $118,400.00 - $148,000.00 per year
Benefits:
- Healthcare (Medical, Prescription Drug, Dental, Vision, Screenings/Assessments)
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements
- Recognition, Training, Employee Assistance Program, Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. The actual salary may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the Food and Beverage Services industry, with a focus on producing high-quality, great-tasting, and nutritious foods for over 150 years.
Company Size: The Kraft Heinz Company has 10,001+ employees globally, with a presence in over 40 countries.
Founded: The company was founded in 2015, following the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company's portfolio includes iconic brands such as Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
- The Kraft Heinz Company is committed to sustainable growth, responsible practices, and providing meals to those in need through its global partnership with Rise Against Hunger.
Company Specialties:
- Food and Beverage Production
- Brand Management
- Global Marketing
- Consumer Packaged Goods
Company Website: careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company is a well-established, global organization with a strong brand portfolio and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director of eCommerce Marketing.
Reporting Structure: The Sr. Manager, eCommerce Marketing - Performance & Retail Media will report directly to the Director of eCommerce Marketing and collaborate with various internal teams, including eCommerce Sales, Omni Shopper Marketing, and Brand teams.
Work Arrangement: This role is on-site, with the primary office location being the Aon Center in Chicago, IL.
Growth Opportunities:
- Potential to expand the role's scope and influence as the eCommerce and omnichannel businesses grow
- Opportunities to work on high-impact projects and drive strategic change
- Possibility to advance to a Director or higher-level role within the eCommerce Marketing team or related functions
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's focus on eCommerce and omnichannel expansion.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces
Office Location(s): Aon Center, Chicago, IL
Geographic Context:
- Chicago, IL is a major hub for the food and beverage industry, with a diverse range of companies and opportunities
- The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues
- Chicago has a humid continental climate, with hot summers and cold, snowy winters
Work Schedule: Full-time, with core hours of 9:00 AM to 5:00 PM CST, Monday through Friday
ASSUMPTION: The work environment is likely to be dynamic, fast-paced, and collaborative, given the company's focus on growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Final interview with the Director of eCommerce Marketing
- Background check and offer extension
Key Assessment Areas:
- Candidates' strategic thinking and problem-solving skills
- Ability to collaborate and influence internal and external partners
- Media expertise and understanding of the retail media landscape
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the retail media landscape and eCommerce trends
- Prepare examples of your past successes in media strategy, optimization, and driving business results
- Follow up with the hiring manager or Talent Acquisition team after your interview to reiterate your interest and qualifications
ATS Keywords: Retail Media, eCommerce, Performance Marketing, Media Strategy, Paid Search, Programmatic, Influencing, Collaboration, Strategic Thinking, Change Management, Innovation
ASSUMPTION: The interview process is likely to be comprehensive and competitive, given the role's strategic importance and the company's focus on finding the best fit for its team.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising Platform)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- Retail media-specific platforms and tools (e.g., Quotient, Criteo, The Trade Desk)
ASSUMPTION: Proficiency in relevant media planning, buying, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe that our people are our greatest asset and the key to our success
- Our Brands: We are proud of our iconic brands and committed to their growth and innovation
- Our Performance: We strive for excellence in all that we do and hold ourselves accountable for results
- Our Responsibility: We are committed to acting responsibly and sustainably in all aspects of our business
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional partnerships
- Fast-paced and agile, with a bias for action and a focus on driving results
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with ambiguity and driving change in a rapidly evolving industry?
- Do you have a proven track record of influencing senior leaders and collaborating with cross-functional teams?
ASSUMPTION: The Kraft Heinz Company values a diverse and inclusive work environment, with a strong focus on collaboration, performance, and sustainability.
⚠️ Potential Challenges
- Managing multiple external agency partners and retailer media groups with competing priorities and expectations
- Keeping up with the rapidly evolving retail media landscape and emerging platforms
- Balancing short-term performance targets with long-term strategic goals
- Navigating a large, global organization with complex internal structures and processes
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and project management skills, as well as a deep understanding of the retail media landscape and eCommerce trends.
📈 Similar Roles Comparison
- This role is unique in its focus on Retail Media strategies and optimization across multiple retailers and platforms
- Compared to traditional media planning and buying roles, this position requires a deeper understanding of the retail media landscape and eCommerce trends
- Career progression in this role could lead to advanced positions in eCommerce Marketing, Retail Media, or related functions within the company
ASSUMPTION: This role offers a unique opportunity to specialize in retail media and drive strategic change within a global organization.
📝 Sample Projects
- Developing a comprehensive Retail Media strategy for a new product launch across multiple retailers and platforms
- Optimizing media investment across a portfolio of established brands to drive sales and market share growth
- Collaborating with cross-functional teams to create integrated omnichannel campaigns that leverage Retail Media and other marketing channels
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the role and the opportunities for impact.
❓ Key Questions to Ask During Interview
- Can you describe the current Retail Media strategies for our key brands and retailers?
- How does the eCommerce Marketing team collaborate with other internal teams, such as eCommerce Sales and Omni Shopper Marketing?
- What are the biggest challenges facing the Retail Media landscape, and how is the company addressing them?
- How does the company support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the broader Retail Media landscape, while also providing valuable insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in media strategy, optimization, and driving business results
- Follow up with the hiring manager or Talent Acquisition team after your interview to reiterate your interest and qualifications
- If selected for the final round, be prepared to present a strategic plan for optimizing Retail Media investments across a portfolio of brands
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
