📌 Core Information
🔹 Job Title: Sr Manager, Fiber Commercial Marketing Manager – Great Lakes
🔹 Company: T-Mobile
🔹 Location: Livonia, Michigan (with travel to Chicago, Kalamazoo, South Bend, and Evansville)
🔹 Job Type: Full-Time
🔹 Category: Telecommunications, Marketing, Management
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with potential travel
🚀 Job Overview
Key aspects of this role include:
- Driving fiber market penetration and subscriber growth through strategic community engagement and sales initiatives.
- Overseeing localized go-to-market strategies and cross-functional execution to ensure market success.
- Leading and mentoring a team of Commercial Market Managers to achieve business goals and foster a high-performance culture.
- Partnering with various teams, such as Regional Marketing, PR, Operations, and Sales, to ensure seamless execution of localized demand generation initiatives.
- Analyzing market trends, competitor activity, and market conditions to inform business strategies and drive market share, revenue growth, and profitability.
ASSUMPTION: This role requires a strong understanding of the broadband industry, with a focus on fiber optic technology, and experience in commercial sales or business development. It also assumes the ability to work effectively in a matrix organization and collaborate with various teams to achieve common goals.
📋 Key Responsibilities
✅ Develop and execute territory-specific sales strategies, programs, market engagement, community partnerships, local events, and marketing initiatives to increase market share, revenue, and profitability.
✅ Oversee and execute the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies.
✅ Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real-time performance.
✅ Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner’s associations, and small business deals with corporate strategy and installation teams.
✅ Work closely with corporate channel teams to implement comprehensive training and engagement programs to enhance sales teams' product knowledge, sales techniques, and customer engagement strategies.
✅ Drive channel performance and execution, ensuring sales velocity and conversion are maximized.
✅ Establish key performance indicators (KPIs) to measure marketing effectiveness, local NPS, channel conversion, sales performance, and subscriber growth.
✅ Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
✅ Utilize data to refine GTM strategies, optimize execution, and sustain long-term success.
✅ Serve as the senior escalation point for critical market and stakeholder issues, ensuring alignment with business objectives.
✅ Ensure MDUs and HOAs within the fiber footprint are contracted, enabled, and supported to offer fiber services to their communities.
✅ Lead and mentor a team of Commercial Market Managers, ensuring execution aligns with business goals, KPIs, and regional market objectives while fostering a high-performance, results-driven culture.
ASSUMPTION: This role requires strong leadership, analytical, and communication skills, as well as the ability to work effectively in a fast-paced, dynamic environment. It also assumes the ability to manage multiple priorities and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field; Advanced degree preferred.
Experience: 7 years of progressive experience in commercial sales, business development, or community engagement, with at least 2+ years managing teams in telecommunications, MDU, or fiber sales.
Required Skills:
- Proven success in regional market development in the broadband industry to drive market success.
- Expertise in overseeing market intelligence, playbook development, and go-to-market strategies for accelerated penetration.
- Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories.
- Strong analytical skills with experience in data-driven decision-making to drive business performance.
- Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives.
- Excellent interpersonal, written, and verbal communication skills, with experience presenting to C-Level executives.
- Experience in the residential broadband category (fiber, MSO, ILEC, etc.) preferred.
Preferred Skills:
- Experience in the telecommunications industry.
- Fluency in Spanish or another relevant language.
ASSUMPTION: This role requires a strong background in commercial sales, business development, or community engagement, with a focus on the broadband industry. It also assumes the ability to work effectively in a matrix organization and collaborate with various teams to achieve common goals.
💰 Compensation & Benefits
Salary Range: $121,700 - $219,700 (based on the provided range)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits and childcare subsidy
- Tuition assistance and college coaching
- Short- and long-term disability insurance
- Voluntary life, accident, and long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential flexibility and overtime as needed
ASSUMPTION: The salary range provided is a general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, specifically focused on broadband and wireless services.
Company Size: T-Mobile is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: T-Mobile was founded in 1990 and has since grown to become one of the largest wireless network operators in the United States.
Company Description:
- T-Mobile is a leading provider of wireless voice and data services in the United States, offering a wide range of products and services to consumers and businesses.
- The company operates a nationwide 4G LTE network and is actively expanding its 5G network to provide customers with access to the latest wireless technologies.
- T-Mobile is known for its innovative approach to the wireless industry, focusing on providing customers with value, quality, and an exceptional service experience.
Company Specialties:
- Wireless network operations and management
- Retail sales and customer care
- Business wireless solutions
- Internet of Things (IoT) and connected devices
- 5G technology and network infrastructure
- Corporate social responsibility and sustainability
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established company with a strong presence in the telecommunications industry. It is known for its innovative approach to wireless services and commitment to providing customers with value and quality.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience and expertise in commercial sales, business development, or community engagement within the broadband industry.
Reporting Structure: The Sr. Manager, Commercial Market Manager reports directly to the Regional Vice President of Commercial Broadband and oversees a team of Commercial Market Managers.
Work Arrangement: This role is primarily on-site, with potential travel to various markets within the Great Lakes region. It may also require occasional work from home or remote collaboration with team members and stakeholders.
Growth Opportunities:
- Advancement to a regional or national leadership role within the Commercial Broadband organization.
- Transition to a related role within T-Mobile, such as operations, sales, or marketing.
- Development of leadership and management skills through mentoring and coaching opportunities.
ASSUMPTION: This role offers significant opportunities for career growth and development within T-Mobile's Commercial Broadband organization and the broader telecommunications industry.
🌍 Location & Work Environment
Office Type: T-Mobile's offices are typically modern, professional environments with open-concept workspaces, meeting rooms, and break areas. The Livonia office is located in a suburban area with easy access to major highways and nearby amenities.
Office Location(s): Livonia, Michigan (with travel to Chicago, Kalamazoo, South Bend, and Evansville)
Geographic Context:
- The Great Lakes region includes Kentucky, Ohio, Indiana, Illinois, and Michigan, offering a diverse range of markets with varying customer needs and competitive landscapes.
- Each market within the region presents unique opportunities for growth and market penetration, requiring tailored go-to-market strategies and local engagement.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with potential flexibility and overtime as needed
ASSUMPTION: The work environment at T-Mobile is fast-paced, dynamic, and collaborative, with a strong focus on innovation and customer-centricity. The company values diversity, inclusion, and work-life balance, providing employees with the resources and support they need to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the Regional Vice President of Commercial Broadband
- Background check and offer extension
Key Assessment Areas:
- Industry-specific knowledge and experience in commercial sales, business development, or community engagement
- Leadership and management skills, including team development and mentoring
- Analytical and problem-solving skills, with a focus on data-driven decision-making
- Communication and presentation skills, with the ability to influence and collaborate with various stakeholders
- Adaptability and flexibility in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of the broadband industry and T-Mobile's business by researching the company and its competitors.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan.
ATS Keywords: Fiber, broadband, commercial sales, business development, community engagement, market penetration, go-to-market strategy, market analysis, team leadership, data-driven decision-making, telecommunications, wireless, 5G
ASSUMPTION: The interview process for this role is designed to assess the candidate's industry-specific knowledge, leadership and management skills, and cultural fit with T-Mobile's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in various software tools and technologies to effectively manage projects, collaborate with team members, and analyze data to drive business performance.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Challenge the status quo and think differently
- Always Be On: Be present, engaged, and committed to our customers and each other
- No Limits: Pursue growth and innovation with relentless passion and determination
- Own It: Take responsibility for your actions and outcomes, and strive for continuous improvement
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration and communication
- Fast-paced and dynamic, with a focus on agility and adaptability in a rapidly changing environment
- Customer-centric, with a commitment to providing exceptional service and value to customers
- Data-driven and analytical, with a focus on using data to inform decision-making and drive business performance
Self-Assessment Questions:
- How do you align with T-Mobile's company values, particularly the Un-carrier Spirit and No Limits?
- How do you approach collaboration and communication in a fast-paced, dynamic work environment?
- How do you use data to inform your decision-making and drive business performance?
- How do you balance the need for innovation and growth with a focus on customer-centricity and exceptional service?
ASSUMPTION: T-Mobile values employees who are passionate, driven, and committed to challenging the status quo and thinking differently. The company seeks individuals who are collaborative, agile, and customer-focused, with a strong commitment to data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing a team of Commercial Market Managers across multiple markets within the Great Lakes region, requiring strong leadership and communication skills.
- Balancing the need for local market engagement and customization with the requirement to align with broader corporate strategies and objectives.
- Navigating a dynamic and competitive telecommunications industry, with a focus on driving market share, revenue growth, and profitability in the face of changing market conditions and competitor activity.
- Managing the complexities of working with various stakeholders, including regional marketing teams, PR, operations, sales, and corporate leadership, to ensure seamless execution of localized demand generation initiatives.
- Adapting to the unique needs and challenges of each market within the Great Lakes region, requiring a high degree of flexibility and adaptability.
ASSUMPTION: This role presents significant challenges and opportunities for growth and development within the telecommunications industry. It requires a strong leader with a proven track record in commercial sales, business development, or community engagement, as well as the ability to navigate a complex and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other senior management positions within the telecommunications industry, such as Regional Sales Manager, Market Development Manager, or Business Development Director.
- However, this role is unique in its focus on the broadband industry, specifically fiber optic technology, and its requirement for a strong background in commercial sales or business development.
- Career paths for this role may include advancement to a regional or national leadership role within the Commercial Broadband organization or transition to a related role within T-Mobile, such as operations, sales, or marketing.
ASSUMPTION: This role offers significant opportunities for career growth and development within T-Mobile's Commercial Broadband organization and the broader telecommunications industry. It is well-suited for individuals with a strong background in commercial sales, business development, or community engagement, with a focus on the broadband industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new fiber market, including market analysis, channel enablement, and sales acceleration initiatives.
- Optimizing market penetration and subscriber growth in an existing fiber market through data-driven decision-making and strategic refinement of go-to-market strategies.
- Negotiating and executing agreements with Multi-Dwelling Units, homeowner’s associations, and small business deals to expand fiber service offerings and drive market share.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Sr. Manager, Commercial Market Manager role. They are not exhaustive and may vary depending on the specific market and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for growth and expansion in the broadband industry, specifically with regard to fiber optic technology?
- How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the broadband industry, and how is T-Mobile positioned to address them?
- How does T-Mobile support the professional development and growth of its employees, particularly in the Commercial Broadband organization?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These key questions are designed to provide insight into the company's long-term strategy, the role's fit within the organization, and the key priorities and challenges facing the broadband industry. They are not exhaustive and may vary depending on the specific interview and the candidate's background and experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research the company and its competitors to demonstrate your understanding of the broadband industry and T-Mobile's business.
- Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan.
- Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
