📌 Core Information
🔹 Job Title: Sr. Manager, Film & Video
🔹 Company: Workato
🔹 Location: San Francisco, California
🔹 Job Type: Full-time
🔹 Category: Film & Video Production
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a video studio for Workato's developer business unit
- Creating engaging technical content for a developer audience
- Managing studio operations, budget, and a small crew
- Collaborating with cross-functional teams to produce high-quality content
- Tracking metrics and iterating formats to maximize engagement
ASSUMPTION: This role requires a strong background in video production for tech or developer audiences, with a focus on storytelling and creative problem-solving.
📋 Key Responsibilities
✅ Own end-to-end video studio for Workato's developer business unit, producing livestreams, short and long-form tutorials, and social content
✅ Be an inspired storyteller, motivated to tell technical stories with a human touch, and bring surprise and delight to the developer community
✅ Run a studio culture that delivers the highest quality, challenges assumptions, and constantly seeks to invent new ways to improve the impact of the work
✅ Manage studio operations, equipment, budget, and a small crew
✅ Collaborate with developer advocates and product marketing to script technical stories
✅ Work with the social media lead to deliver assets to the world with the pulse of the community
✅ Work with developer community members, Workato employees, and customers to bring technical content and stories to life
✅ Support Workato's community, first-party and third-party events to capture the excitement of events and the technical innovation and share it with the world
✅ Track metrics and iterate formats to maximize engagement
✅ Collaborate with Workato's core video team on shared processes, swing capacity, and a coherent customer content experience
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, creative, and technical skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 7+ years leading video production for tech or developer audiences
Required Skills:
- Proven experience in video production, including direction of all crew and disciplines
- Proficiency with DaVinci Resolve, Adobe CC, OBS, and modern production workflows
- Strong on-camera direction and storytelling prowess
Preferred Skills:
- Experience with event videography and live streaming
- Familiarity with the developer community and technical content creation
ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior manager role in San Francisco)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Maternity and paternity leave
- Employee stock options
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2013 (12 years ago)
Company Description:
- Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization.
- With a democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation.
- Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.
Company Specialties:
- Integration
- Workflow Automation
- Business Process Automation
- App Integration
- Cloud App Integration
- Ground App Integration
- Enterprise Integration
- Citizen Development
- No Code Integration
- Automation
- Intelligent Automation
- Artificial Intelligence
- Enterprise Web
- Information Technology
- and Generative AI
Company Website: workato.com
ASSUMPTION: Workato is a well-established company in the software development industry, with a strong focus on enterprise integration and automation.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Video Production
Work Arrangement: Remote OK, with flexibility for on-site work in San Francisco
Growth Opportunities:
- Potential to grow into a leadership role within the video production team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to make a significant impact on Workato's developer community and brand
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work available)
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a diverse range of industries
- The city offers a high cost of living but also high salaries and numerous job opportunities
- San Francisco has a mild Mediterranean climate, with cool, foggy summers and mild, rainy winters
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: San Francisco is an ideal location for this role, given its thriving tech industry and diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or portfolio review
- On-site or virtual interview with the video production team
- Final interview with the Head of Video Production
Key Assessment Areas:
- Video production skills and experience
- Storytelling and creative problem-solving abilities
- Leadership and team management skills
- Familiarity with the developer community and technical content creation
Application Tips:
- Highlight your relevant experience and achievements in video production, with a focus on storytelling and creative problem-solving
- Tailor your resume and cover letter to emphasize your fit for this role and Workato's company culture
- Prepare a portfolio showcasing your best work and explaining your creative process
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Video Production, Film & Video, Storytelling, Creative Problem-Solving, Leadership, Team Management, Developer Community, Technical Content Creation
ASSUMPTION: Workato's interview process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit within the video production team.
🛠️ Tools & Technologies
- DaVinci Resolve
- Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, etc.)
- OBS Studio
- Modern production workflows (e.g., cloud-based collaboration, remote production, etc.)
ASSUMPTION: This role requires proficiency in industry-standard video production software and familiarity with modern production workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Flexible and adaptable
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a customer-centric mindset and a passion for storytelling?
ASSUMPTION: Workato values a customer-centric, innovative, and collaborative work style, with a focus on inclusion and accountability.
⚠️ Potential Challenges
- Managing a small crew and studio operations on a tight budget
- Balancing multiple projects and deadlines in a fast-paced environment
- Working with remote team members and managing their performance
- Adapting to changes in technology and industry trends
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on video production for a developer audience, requiring strong storytelling and technical skills
- Compared to other senior manager roles in video production, this role offers a unique opportunity to work with a diverse range of content and collaborate with cross-functional teams
- Career progression in this role may lead to leadership positions within Workato's video production team or other departments
ASSUMPTION: This role offers a unique blend of creative and technical challenges, with significant growth potential for the right candidate.
📝 Sample Projects
- Producing a live-streamed event for the developer community, featuring technical presentations and Q&A sessions
- Creating a series of tutorial videos for Workato's product documentation, showcasing the platform's features and functionality
- Developing a social media campaign to promote Workato's brand and engage with the developer community
ASSUMPTION: These sample projects demonstrate the range of content and initiatives this role may involve, from live events to social media campaigns and technical tutorials.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the video production team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as product marketing and developer advocacy?
- What opportunities are there for growth and development within the video production team and Workato more broadly?
- How does Workato support work-life balance for its employees, particularly those in remote or hybrid roles?
- What is the company's long-term vision for its video production capabilities, and how does this role fit into that plan?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, Workato's company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work and explaining your creative process
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present your portfolio and discuss your creative approach to video production
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
