📌 Core Information
🔹 Job Title: Sr. Manager, Global Email Marketing
🔹 Company: Instructure
🔹 Location: US-Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global email marketing strategy and execution
- Building and managing a high-performing email marketing team
- Collaborating with cross-functional stakeholders to align email communications
- Optimizing email programs for lifecycle, engagement, retention, and reactivation
- Monitoring performance, running A/B tests, and analyzing data to improve ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of email marketing best practices to drive global campaigns and team success.
📋 Key Responsibilities
✅ Own the global email marketing strategy, calendar, and execution across customer and partner audiences
✅ Build and lead a team of high-performing email marketers, fostering collaboration, accountability, and innovation
✅ Partner with cross-functional stakeholders to align email communications with broader marketing goals
✅ Lead the development, execution, and optimization of email programs including lifecycle, engagement, retention, and reactivation campaigns
✅ Ensure flawless execution across campaign planning, targeting, QA, and deployment
✅ Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
✅ Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI
✅ Drive email best practices including deliverability, compliance, accessibility, and brand consistency
✅ Collaborate with marketing operations to improve campaign infrastructure, lead management, and reporting
✅ Stay current on industry trends, tools, and regulations to keep our programs best-in-class
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in email marketing, including ownership of strategy and execution. 3+ years of experience managing a team, with a track record of mentoring and growing talent.
Required Skills:
- Hands-on experience with Marketo and Salesforce (required)
- Strong project management skills, including the ability to manage competing priorities across global teams
- Experience working with global stakeholders and teams across regions and languages
- Deep understanding of email performance metrics, segmentation strategies, and customer journey development
- Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership
- Strong eye for detail in email QA, testing, and user experience
Preferred Skills:
- Experience working in a fast-paced, high performance B2B SaaS organization
- Knowledge of HTML/CSS for email and best practices in responsive email design
- Experience integrating AI or personalization tools into email workflows
- Proven ability to scale programs across regions and languages
- Proficiency with Asana or other project management tools
ASSUMPTION: The ideal candidate will have a strong background in email marketing, proven leadership skills, and a data-driven approach to campaign optimization.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 a year
Benefits:
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Paid time off, 11 paid holidays, and flexible work schedules
- LifeStyle Spending Account
Working Hours: Full-time, with flexible scheduling options
ASSUMPTION: The salary range provided is based on industry standards for a senior-level email marketing role in a mid-sized tech company. Benefits are comprehensive and competitive.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers. Instructure is a leading provider of learning management systems (LMS) and student engagement platforms, serving educational institutions and businesses worldwide.
Company Size: 1,001-5,000 employees. As a mid-sized company, Instructure offers a blend of growth opportunities, established processes, and a collaborative work environment.
Founded: 2008. Instructure was founded with a mission to simplify learning and personal development, facilitating meaningful relationships and inspiring people to go further in their education and careers.
Company Description:
- Instructure is committed to creating intuitive products that simplify learning and personal development
- The company fosters a culture of innovation, collaboration, and customer-centricity
- Instructure values diversity, inclusion, and work-life balance
Company Specialties:
- Learning Management Systems (LMS)
- Student Engagement Platforms
- Education Technology
- Employee Engagement
- Corporate Learning
- Assessment Management Systems
- Digital Badging
- Video Learning
- Course Catalog Systems
- Education Analytics
- Technology Adoption
- Student Pathways and Engagement
Company Website: http://www.instructure.com
ASSUMPTION: Instructure's focus on education technology and commitment to customer success make it an attractive employer for candidates interested in the e-learning industry.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position, reporting directly to the VP of Marketing or a similar executive.
Reporting Structure: The Sr. Manager of Global Email Marketing will oversee a team of email marketers, with the potential to grow the team based on business needs and performance.
Work Arrangement: Remote OK. This role can be performed remotely, with the expectation of regular virtual team meetings and collaboration with global stakeholders.
Growth Opportunities:
- Potential to grow the email marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and gain exposure to other areas of the business
- Chance to work on high-impact campaigns and drive measurable business results
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build a high-performing team, drive strategic initiatives, and make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for a flexible work arrangement.
Office Location(s): US-Remote. This role can be performed from any location within the United States.
Geographic Context:
- The United States offers a diverse range of work environments, from urban centers to rural areas
- Remote work allows for greater flexibility in choosing a location that best suits the employee's needs and preferences
- Instructure's remote-friendly culture fosters a collaborative and inclusive work environment
Work Schedule: Full-time, with flexible scheduling options. This role requires a full-time commitment, with the ability to work flexible hours as needed to accommodate global team collaboration and campaign execution.
ASSUMPTION: The remote work arrangement and flexible scheduling options offered by Instructure provide candidates with the opportunity to balance work and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with cross-functional stakeholders to evaluate skills and experience
- Final interview with the VP of Marketing or a similar executive to discuss career growth and expectations
Key Assessment Areas:
- Email marketing strategy and execution
- Team management and leadership skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and campaign optimization
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Instructure's mission
- Prepare examples of successful email marketing campaigns and be ready to discuss the strategies and tactics used
- Research Instructure's products and competitors to showcase your industry knowledge
ATS Keywords: Global Email Marketing, Strategic Planning, Team Management, Marketo, Salesforce, Campaign Optimization, A/B Testing, Data Analysis, Stakeholder Management, Cross-Functional Collaboration
ASSUMPTION: Instructure's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of email marketing best practices and a proven track record of driving business results.
🛠️ Tools & Technologies
- Marketo (email marketing automation platform)
- Salesforce (CRM system)
- Asana (project management tool)
- HTML/CSS (email design and development)
- AI or personalization tools (for email workflow integration)
ASSUMPTION: The tools and technologies listed are essential for performing the job functions of the Sr. Manager of Global Email Marketing. Proficiency in these tools is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Strategic & hands-on: You can lead vision and strategy but are equally comfortable jumping into the tools and being a player-coach
- Customer-centric: You think deeply about the recipient experience and aim to create helpful, meaningful messages
- Data-driven: You know what to track, how to measure it, and how to iterate for impact
- Team builder: You love building great teams and empowering others to thrive
- Innovative: You bring creative ideas to the table and are always looking to test, learn, and improve
Self-Assessment Questions:
- Do you have a proven track record of driving email marketing success in a global context?
- Are you comfortable managing competing priorities and collaborating with stakeholders across regions and languages?
- Do you thrive in a fast-paced, innovative environment and enjoy working with cutting-edge technology?
- Are you committed to fostering a culture of inclusion and empowering team members to reach their full potential?
ASSUMPTION: Instructure values candidates who align with their core values and work style preferences, as these factors contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing global teams and stakeholders with varying time zones and cultural backgrounds
- Balancing strategic planning with hands-on campaign execution
- Keeping up with industry trends and best practices in email marketing
- Ensuring consistent brand messaging and compliance across global campaigns
- Scaling email marketing programs to support business growth and expansion
ASSUMPTION: The Sr. Manager of Global Email Marketing role presents unique challenges that require a versatile, adaptable, and strategic candidate to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of email marketing automation platforms and CRM systems
- Compared to other senior-level marketing roles, this position places a greater emphasis on data-driven decision making and campaign optimization
- Career progression in this role may involve growing the email marketing team, taking on additional responsibilities, or transitioning into a broader marketing leadership position
ASSUMPTION: The Sr. Manager of Global Email Marketing role is distinct from other marketing positions, requiring a unique blend of skills and experience to succeed.
📝 Sample Projects
- Developing and executing a global email marketing calendar for customer and partner audiences
- Optimizing lifecycle, engagement, retention, and reactivation campaigns to improve open rates, click-through rates, and conversions
- Collaborating with cross-functional stakeholders to align email communications with broader marketing goals and brand messaging
- Integrating AI or personalization tools into email workflows to enhance customer experience and drive business results
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Sr. Manager of Global Email Marketing may undertake to drive business success and team growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the global email marketing calendar and how this role will contribute to its evolution?
- How does Instructure support the professional development and growth of its email marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Instructure approach cross-functional collaboration and stakeholder management, particularly in a remote work environment?
- What are the most significant challenges facing the global email marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Instructure's mission
- Prepare examples of successful email marketing campaigns and be ready to discuss the strategies and tactics used
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
