📌 Core Information
🔹 Job Title: Senior Manager, Global Product Marketing, GSS Accessories
🔹 Company: Baxter International Inc.
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic portfolio management and growth for Baxter’s Allen, Trumpf, and third-party accessories
- Cross-functional collaboration in a matrix organization to drive profitable portfolio growth globally
- Market research and trend analysis to inform product strategy and roadmap prioritization
- Leadership and management of cross-functional teams to execute product launches and go-to-market strategies
- Stakeholder communication and alignment with customers, industry influencers, and Baxter executive leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate a complex, matrixed organization. The ideal candidate will have a deep understanding of the medical device industry and experience managing global product portfolios.
📋 Key Responsibilities
✅ Collaborate with product teams across business units to align on release cadences and roadmap prioritization
✅ Lead portfolio growth strategy incorporating innovation to address market needs and opportunities
✅ Research and understand key market/customer trends and competitor strategies
✅ Develop strategic business plans and financial models to capitalize on opportunities
✅ Drive clinical research requirements to support the value proposition and product launch activities
✅ Communicate the strategy and secure consensus from customers, key industry influencers, and Baxter executive leadership
✅ Drive alignment with regional marketing and business partners on market needs, go-to-market strategies, and pricing
✅ Develop and track key business performance indicators to identify vital countermeasures to achieving business/market goals
✅ Serve as the technical lead with customer partners on technology deployment for product validation requirements
✅ Operate with cross-functional leadership to deploy new go-to-market strategies for technology, including pricing, quote to cash, training, and support
✅ Partner with global commercial and service teams to drive market adoption of connected IT solutions
ASSUMPTION: This role requires a high degree of collaboration, strategic thinking, and strong communication skills. The ideal candidate will be comfortable working in a matrixed organization and driving results through influence and persuasion.
🎯 Required Qualifications
Education: Bachelor’s degree, MBA preferred
Experience: 10+ years of professional experience in product management and/or marketing in a life sciences corporation (medical device, diagnostics, or capital equipment experience preferred)
Required Skills:
- Proven experience in product management for a device connectivity portfolio (hardware and software)
- Minimum 2 years of upstream/global, regional, or country marketing capacity
- 3 years of people management exposure
- Demonstrated ability to collaborate and drive results across multiple business units and functions in a matrixed environment
- Strong written and verbal communication skills, with the ability to engage stakeholders at all levels, including executive-level presentations
- Strong interpersonal skills, critical decision-making, personal accountability, and self-motivation, with a collaborative attitude
Preferred Skills:
- Experience in the medical device industry
- Fluency in additional languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in international markets and managing global teams will be at an advantage.
💰 Compensation & Benefits
Salary Range: $136,000 - $187,000 annually
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Accident Insurance
- Short-term Disability
- Long-term Disability
- Business Travel Accident Insurance
- Employee Stock Purchase Plan
- 401(k) Retirement Savings Plan
- Flexible Spending Accounts
- Educational Assistance Programs
- Paid Holidays
- Paid Time Off
- Family and Medical Leaves of Absence
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Working Hours: Full-time, with up to 25% travel required
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as location, skills, and experience. Baxter offers a comprehensive benefits package to eligible employees.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Baxter is a global leader in medical products, focusing on improving outcomes for patients around the world.
Company Size: 10,001+ employees. As a large organization, Baxter offers opportunities for career growth and exposure to diverse teams and products.
Founded: 1931. Baxter has a long history of innovation and commitment to improving patient outcomes.
Company Description:
- Baxter provides a broad portfolio of essential healthcare products, including medical devices, pharmaceuticals, and biotechnology products
- The company operates in over 100 countries and has a presence in virtually every hospital worldwide
- Baxter is committed to advancing patient care through innovation, with a focus on improving outcomes and reducing healthcare costs
Company Specialties:
- Medical Devices
- Biosurgery
- Anesthetics
- Pharmacy Automation
Company Website: www.baxter.com
ASSUMPTION: Baxter's extensive global presence and broad product portfolio offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position with significant responsibility for driving portfolio growth and strategic decision-making.
Reporting Structure: This role reports to the Vice President, Global Product Marketing, GSS. The Sr. Manager, Global Product Marketing, GSS Accessories will lead and coordinate cross-functional teams in a matrix organization.
Work Arrangement: Hybrid. This role requires up to 25% travel, with the remainder of the work being performed on-site or remotely.
Growth Opportunities:
- Potential to expand responsibilities and manage additional product lines or teams
- Opportunities to work on high-impact projects and drive significant business results
- Exposure to various aspects of the medical device industry and Baxter's global operations
ASSUMPTION: Given Baxter's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate Office. Baxter's Raleigh office is a corporate location with a professional work environment.
Office Location(s): Raleigh, North Carolina, United States
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state
- The Research Triangle Park (RTP) region, where Baxter's office is located, is a major hub for technology and healthcare companies
- North Carolina is home to numerous healthcare and medical device companies, providing ample opportunities for networking and professional development
Work Schedule: Full-time, with up to 25% travel required
ASSUMPTION: The Raleigh office offers a collaborative and dynamic work environment, with opportunities to engage with colleagues from various departments and business units.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders, including the Vice President, Global Product Marketing, GSS
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and portfolio management skills
- Cross-functional collaboration and leadership abilities
- Market research and analysis skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product management, marketing, and the medical device industry
- Prepare examples of your portfolio management and strategic planning skills to discuss during the interview
- Research Baxter's product portfolio and market position to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Product Management, Marketing, Medical Device, Portfolio Management, Strategic Planning, Cross-Functional Collaboration, Global Product Marketing
ASSUMPTION: Baxter's interview process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Market research tools (e.g., Nielsen, Gartner, IDC)
- Project management tools (e.g., Asana, JIRA, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Baxter provides the necessary tools and technologies for employees to perform their jobs effectively. Candidates should be comfortable using common productivity and project management software.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Baxter prioritizes patient outcomes and experiences in all aspects of its business
- Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency
- Innovation: Baxter fosters a culture of creativity and continuous improvement to drive progress in healthcare
Work Style:
- Collaborative: Baxter encourages cross-functional collaboration and teamwork to drive results
- Dynamic: The company operates in a fast-paced and ever-changing healthcare landscape, requiring employees to be adaptable and responsive to change
- Patient-focused: Baxter's work is driven by a deep commitment to improving patient outcomes and experiences
Self-Assessment Questions:
- How have you demonstrated your ability to drive strategic portfolio growth in a global matrixed organization?
- Can you provide an example of a time when you successfully navigated a complex, cross-functional team to execute a product launch or go-to-market strategy?
- How do you approach market research and analysis to inform your product strategy and roadmap prioritization?
ASSUMPTION: Baxter's culture is patient-centered, collaborative, and dynamic, with a strong commitment to innovation and continuous improvement.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates without extensive experience in product management and marketing
- The global nature of the role may present communication and time zone challenges when working with cross-functional teams and stakeholders
- The travel requirement (up to 25%) may be challenging for candidates who prefer a more sedentary work arrangement
- The competitive medical device industry may present challenges in driving market share and maintaining profitability
ASSUMPTION: The Sr. Manager, Global Product Marketing, GSS Accessories role is a challenging and demanding position that requires a high degree of strategic thinking, leadership, and cross-functional collaboration.
📈 Similar Roles Comparison
- This role is similar to other senior product management positions in the medical device industry, but with a focus on global portfolio management and strategic growth
- Unlike other roles in the industry, this position requires experience in device connectivity and upstream marketing, as well as a strong understanding of the global medical device market
- Career paths for this role may include progression to Vice President or General Manager positions within Baxter or other medical device companies
ASSUMPTION: The Sr. Manager, Global Product Marketing, GSS Accessories role is unique in its focus on global portfolio management and strategic growth within the medical device industry.
📝 Sample Projects
- Developing a strategic business plan for a new product launch, including market analysis, competitive landscape assessment, and financial modeling
- Conducting a global market research study to identify trends and opportunities in the device connectivity market
- Leading a cross-functional team to execute a product launch, including pricing strategy, quote to cash process, training, and support
ASSUMPTION: The Sr. Manager, Global Product Marketing, GSS Accessories role involves a diverse range of projects, from strategic planning and market research to cross-functional team leadership and product launch execution.
❓ Key Questions to Ask During Interview
- Can you describe the current portfolio strategy and roadmap for Baxter’s Allen, Trumpf, and third-party accessories?
- How does this role collaborate with other business units and functions within Baxter, and what are the key priorities for the first 90 days?
- What are the most significant market trends and competitor activities in the device connectivity space, and how does Baxter plan to address these challenges?
- How does Baxter support the professional development and career growth of its employees, particularly in senior-level roles like this one?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: The interview process for the Sr. Manager, Global Product Marketing, GSS Accessories role is designed to assess candidates' strategic thinking, leadership, and cultural fit with Baxter. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product management, marketing, and the medical device industry
- Prepare examples of your portfolio management and strategic planning skills to discuss during the interview
- Research Baxter's product portfolio and market position to demonstrate your understanding of the company and its competitive landscape
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
