B

Sr. Manager, Global Strategic Marketing

BeautyHealth
Full-time
Remote
Worldwide
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Manager, Global Strategic Marketing

πŸ”Ή Company: BeautyHealth

πŸ”Ή Location: Remote Office, USA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Health, Wellness & Fitness

πŸ”Ή Date Posted: 2025-06-20

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing global product development and portfolio management for retail and back bar skincare products
  • Overseeing new product launches from inception to launch
  • Developing and executing marketing strategies and campaigns
  • Collaborating with cross-functional teams to ensure successful product launches and lifecycle management
  • Analyzing market trends and competitive activity to inform strategic decisions

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage global product portfolios and marketing campaigns. Experience in aesthetics skincare marketing is crucial for success in this position.

πŸ“‹ Key Responsibilities

βœ… Manage global product development and portfolio management for retail and back bar skincare products

βœ… Oversee new product launches from inception to launch, including pricing, margin, and portfolio strategy

βœ… Develop and execute marketing strategies and campaigns that promote the brand's unique point of difference and voice

βœ… Collaborate with cross-functional teams, including NPD, Operations, Regulatory, Creative, Sales, and Finance, to develop and support innovation concepts, target product profiles, packaging, and sales expectations

βœ… Manage the creation of brand, product, and campaign-related assets to support global launch and portfolio management

βœ… Gather, share, and apply learnings, and proactively define action steps to address gaps versus plan

βœ… Foster innovative, solution-focused thinking and approaches to product marketing planning

βœ… Actively track, analyze, and share business results, brand health metrics, and competitive activity, trends, and implications

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. Strong communication and leadership skills are essential for success in this position.

🎯 Required Qualifications

Education: BS degree in Marketing, Communications, or related field

Experience: 5 years of experience in brand marketing, creative, content marketing, and communications, with 3-5 years in aesthetics skincare marketing

Required Skills:

  • Strong leadership skills with excellent communication skills
  • Strategic mindset, with the ability to make difficult decisions
  • Proven ability to work independently and lead cross-functional teams
  • Experience in global brand management and product marketing
  • Fluency in English; bilingual in Spanish or French is a plus

Preferred Skills:

  • Experience with B2B2C skincare brands also sold DTC
  • Familiarity with the aesthetics industry and skincare market trends

ASSUMPTION: Candidates with a strong background in brand marketing, strategic thinking, and leadership skills will be well-suited for this role. Experience in the aesthetics industry is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $136,600 - $153,800/annually

Benefits:

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • FSAs
  • HSAs
  • Accident insurance
  • Pet insurance
  • Company-paid life and AD&D insurance
  • Company-paid long-term and short-term disability insurance
  • 401(k) with employer match
  • Paid time off (PTO)
  • Paid holidays

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits are typical for a company of this size in the health and wellness industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Health, Wellness & Fitness

Company Size: 501-1,000 employees

Founded: Not specified

Company Description:

  • The BeautyHealth Company is a global category-creating company delivering millions of skin health experiences every year
  • Brands include Hydrafacialβ„’ in hydradermabrasion, SkinStylusβ„’ in microneedling, and Keraviveβ„’ in scalp health
  • Committed to being mindful in business conduct to positively impact communities and the planet

Company Specialties:

  • Hydradermabrasion
  • Microneedling
  • Scalp health

Company Website: beautyhealth.com

ASSUMPTION: BeautyHealth is a public company focused on delivering skin health experiences through its innovative brands. Its commitment to mindfulness in business conduct sets it apart in the industry.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports to the VP of Global Strategic Marketing

Work Arrangement: Remote OK, with potential for on-site collaboration

Growth Opportunities:

  • Potential to grow within the global strategic marketing team
  • Opportunities to work on diverse product portfolios and marketing campaigns
  • Chance to gain experience in a public company and learn from industry experts

ASSUMPTION: This role offers growth opportunities within the global strategic marketing team and exposure to diverse product portfolios and marketing campaigns. Experience in a public company can provide valuable insights into the industry.

🌍 Location & Work Environment

Office Type: Remote, with potential for on-site collaboration

Office Location(s): United States

Geographic Context:

  • Remote work allows for flexibility and work-life balance
  • Opportunity to work with a global team and collaborate across time zones
  • Potential for on-site collaboration and in-person meetings

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: This role offers a remote work arrangement with potential for on-site collaboration. The flexible work schedule allows for a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and skills-based interviews
  • Final round interviews with key stakeholders

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and teamwork abilities
  • Communication and presentation skills
  • Industry knowledge and market trends

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of your strategic thinking and leadership abilities
  • Research the company and its products to demonstrate your industry knowledge

ATS Keywords: Brand Marketing, Creative, Content Marketing, Communications, Aesthetics Skincare Marketing, Leadership, Strategic Mindset, Product Development, Market Research, Innovation, Portfolio Management, Pricing Strategy, Consumer Insights, Sales Strategy, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing strategic thinking, leadership, and industry knowledge. Applicants should tailor their application materials to highlight these skills and demonstrate their fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with marketing automation and data analysis tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Mindfulness

Work Style:

  • Strategic and forward-thinking
  • Collaborative and team-oriented
  • Adaptable and open to change
  • Results-driven and accountable

Self-Assessment Questions:

  • Do you have a proven track record of driving strategic initiatives and achieving results?
  • Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
  • Do you share BeautyHealth's commitment to mindfulness and sustainability?

ASSUMPTION: BeautyHealth values innovation, customer-centricity, collaboration, and mindfulness. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

  • Managing global product portfolios and marketing campaigns can be complex and demanding
  • Collaborating with cross-functional teams may require strong communication and leadership skills
  • Working in a fast-paced, dynamic environment can be challenging and may require adaptability
  • Remote work may present unique challenges, such as maintaining work-life balance and staying connected with team members

ASSUMPTION: This role presents challenges related to global product portfolio management, cross-functional team collaboration, and remote work. Applicants should be prepared to address these challenges and demonstrate their ability to succeed in this environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Marketing Manager or Global Brand Manager in the health and wellness industry
  • Unlike other roles, this position focuses specifically on aesthetics skincare products and requires experience in this niche market
  • Career progression may involve moving into a VP or Director role within global strategic marketing

ASSUMPTION: This role is similar to other senior product marketing or global brand management positions in the health and wellness industry. However, its focus on aesthetics skincare products and niche market experience sets it apart.

πŸ“ Sample Projects

  • Developing a global marketing strategy for a new skincare product launch
  • Conducting market research to identify trends and opportunities in the aesthetics skincare market
  • Managing a product portfolio review and rebranding initiative to optimize sales and profit

ASSUMPTION: These sample projects illustrate the strategic, market research, and portfolio management aspects of this role. Applicants should be prepared to discuss their experience with similar projects and initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for its global strategic marketing team?
  • How does this role collaborate with other departments, such as NPD, Operations, and Sales?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does BeautyHealth support the growth and development of its employees?
  • What are the most challenging aspects of working in a remote, global team?

ASSUMPTION: These interview questions focus on the company's long-term vision, cross-functional collaboration, role priorities, employee growth, and remote work challenges. Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, including your experience with aesthetics skincare marketing and global brand management
  • Prepare examples of your strategic thinking and leadership abilities, as well as your industry knowledge and market trends
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.