📌 Core Information
🔹 Job Title: Senior Manager, Integrated Marketing
🔹 Company: Crocs, Inc.
🔹 Location: Gurugram, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving CROCS brand marketing strategy across channels
- Collaborating with cross-functional teams to achieve strategic marketing goals
- Managing and nurturing a creative team to deliver breakthrough campaigns
- Securing and managing regional brand partnerships
- Ensuring creative excellence and brand consistency across all touchpoints
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of integrated marketing to drive brand growth and success.
📋 Key Responsibilities
✅ Develop and implement integrated marketing and go-to-market plans
✅ Collaborate with local merchandising and commercial teams to define needs and build locally relevant GTM plans
✅ Establish creative excellence for CROCS, fostering a culture of creativity and collaboration
✅ Manage and grow a team of creatives, fostering a culture of excellence and innovation
✅ Identify, secure, and manage regional brand partnerships, driving hyper-local relevance
✅ Evaluate campaign performance and KPIs, summarizing key learnings for future campaigns
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Master's degree or equivalent professional experience in Marketing, Advertising, Communications, or a related field
Experience: Minimum of 11-12 years of experience with a proven track record of delivering impactful and integrated campaigns for global brands
Required Skills:
- Excellent communication and presentation skills
- Proven leadership and management skills, with at least 5 years of experience managing creative teams
- Deep understanding of digital, new media, and social
- Excellent problem-solving skills and adaptability
- Professional and detail-oriented, with a high level of accuracy and quality in marketing activities
- Ability to perform under pressure and meet tight deadlines
Preferred Skills:
- Experience with a world-class advertising agency, digital agency, or internal corporate agency
- Fluency in local languages (Hindi, Punjabi, etc.)
ASSUMPTION: Candidates with experience in the retail or fashion industry, as well as those with a strong portfolio demonstrating creative excellence, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for senior marketing roles in India)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Crocs products
- Paid time off and holidays
- Learning and development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may be subject to change or vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Crocs, Inc. is a global leader in innovative, casual footwear, known for its iconic clogs and comfortable, easy-to-wear designs.
Company Size: Large (5,001-10,000 employees). This size allows for diverse opportunities and a well-established infrastructure, but may also mean more bureaucracy and less agility than smaller companies.
Founded: 2002. Crocs has grown from a small startup to a global brand, expanding its product offerings and entering new markets over the past two decades.
Company Description:
- Crocs, Inc. is committed to creating comfortable, easy-to-wear footwear for everyone
- The company offers a wide range of products, from iconic clogs to the stylish HEYDUDE line, catering to various seasons and ages
- Crocs, Inc. is dedicated to making a positive impact through sustainable, transparent, and socially conscious business practices
Company Specialties:
- Casual footwear
- Comfort and style
- Innovative design
- Sustainability and social responsibility
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence and a commitment to innovation and sustainability. This role offers the opportunity to work for a global brand with a focus on comfort and style.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position with significant responsibilities and leadership expectations.
Reporting Structure: This role reports directly to the Marketing Head of CROCS India and is a critical member of the Crocs India Marketing Leadership Team.
Work Arrangement: On-site, full-time. This role requires a presence in the Gurugram office and may involve occasional travel for brand partnerships and events.
Growth Opportunities:
- Potential advancement to a regional or global marketing leadership role
- Expansion of responsibilities based on performance and business needs
- Learning and development opportunities, such as workshops, training, and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate office. The Gurugram office is a modern, professional environment with a focus on collaboration and innovation.
Office Location(s): Gurugram, India
Geographic Context:
- Gurugram is a major IT and commercial hub in India, with a vibrant business ecosystem
- The city offers a mix of urban and suburban living, with numerous amenities and recreational opportunities
- Gurugram has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Standard business hours, with flexibility for project needs. This role may require occasional overtime or weekend work to meet campaign deadlines.
ASSUMPTION: The Gurugram office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other members of the marketing team
- Final round interview with the Marketing Head of CROCS India
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of the CROCS brand and marketing strategy
- Candidates' leadership and management skills, as well as their ability to collaborate effectively with cross-functional teams
- Candidates' creative problem-solving skills and ability to think strategically
- Candidates' communication and presentation skills, as well as their ability to articulate creative concepts and strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the CROCS brand and marketing strategy in your application materials
- Prepare examples of your past work that showcase your creative excellence and leadership skills
- Research the company and industry to show your enthusiasm and commitment to the role
ATS Keywords: Integrated Marketing, Brand Partnerships, Creative Excellence, Campaign Management, Leadership, Digital Media, Collaboration, Problem-Solving, Entrepreneurial Mindset, Project Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Comfort
- Innovation
- Collaboration
- Sustainability
- Diversity, Equity, and Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and entrepreneurial
- Focused on creativity, problem-solving, and continuous improvement
- Committed to making a positive impact through sustainable and socially conscious business practices
Self-Assessment Questions:
- Do you align with Crocs' commitment to comfort, innovation, and sustainability?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a proven track record of delivering impactful and integrated campaigns for global brands?
- Are you committed to fostering a culture of creativity, curiosity, collaboration, and excellence?
ASSUMPTION: Candidates who demonstrate a strong fit with Crocs' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team of creatives and ensuring consistent, high-quality output
- Balancing the needs of various stakeholders, including local merchandising and commercial teams, the international marketing team, and external partners
- Adapting to a dynamic, fast-paced work environment and meeting tight deadlines
- Securing and managing regional brand partnerships, with varying levels of support and resources
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and pivot as needed.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing and brand partnerships for a global footwear brand
- Similar roles in other industries may have a different focus, such as product marketing, brand management, or digital marketing
- Career progression in this role may lead to regional or global marketing leadership positions within Crocs, Inc.
ASSUMPTION: This role offers a unique opportunity to work for a global brand in the retail apparel and fashion industry, with a focus on integrated marketing and brand partnerships.
📝 Sample Projects
- Developing and executing a regional brand partnership campaign, from ideation to evaluation
- Managing a team of creatives to deliver a breakthrough campaign for a new product launch
- Collaborating with cross-functional teams to develop and implement an integrated marketing plan for a seasonal collection
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other members of the marketing team and cross-functional stakeholders?
- What are the most significant challenges facing the CROCS brand in the Indian market, and how can this role address them?
- How does Crocs, Inc. support the growth and development of its employees, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions demonstrate your interest in the role and its responsibilities, as well as your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your creative excellence and leadership skills
- Research the company and industry to show your enthusiasm and commitment to the role
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
