📌 Core Information
🔹 Job Title: Sr Manager, Integrated Marketing
🔹 Company: Dow Jones
🔹 Location: NYC - 1211 Ave of the Americas
🔹 Job Type: Full-Time
🔹 Category: Marketing & Product Management
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of RFP responses for clients
- Managing cross-departmental collaboration to create integrated marketing programs
- Utilizing research and data to support sales strategies and value propositions
- Attending sales calls to pitch advertising and media ideas to clients and agency partners
- Managing RFP team and communicating proposal status to senior management
ASSUMPTION: This role requires a strong understanding of the advertising landscape, excellent communication skills, and the ability to translate data and insights into compelling advertising and branded content programs.
📋 Key Responsibilities
✅ Create powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barron's Group media offerings
✅ Develop a broad understanding of all Wall Street Journal & Barron's Group media properties assets
✅ Lead and project manage across relevant departments to create integrated programs for clients
✅ Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group
✅ Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners
✅ Manage RFP team, communicating proposal and program status to all parties - including senior management
✅ Educate and keep the team updated with advertising industry trends and opportunities/challenges
✅ Provide additional RFP support to the wider IM team on a case-by-case basis
ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various departments.
🎯 Required Qualifications
Education: B.A. or B.S.
Experience: 6+ years of cross-platform advertising experience, including media strategy experience
Required Skills:
- Excellent writing and Google Suite skills
- Design skills preferred
- Comfort when working directly with agency and brand contacts, and senior partners
Preferred Skills:
- Experience working with Technology and B2B advertisers
- Understanding of the current social, branded content, digital, mobile, and tablet landscapes
ASSUMPTION: Candidates with experience in an advertising sales environment and a strong understanding of the media landscape will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 per year
Benefits:
- Health
- Retirement
- Savings
- Caregiving
- Emotional Wellbeing
- Transportation
- Elective Benefits
Working Hours: Full-time, standard business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual offer may vary based on the selected candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events.
Company Size: Dow Jones has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Dow Jones was founded in 1882 and has since grown to become a leading provider of news and information services.
Company Description:
- Dow Jones is home to leading publications and products, including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.
- Dow Jones produces unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally.
- The company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Company Specialties:
- Business News
- Risk & Compliance
- Market Intelligence
- Private Markets
- Digital Media
- Wealth Management
- Algorithmic & Quantitative Trading
- Research & Knowledge Management
- News Archives
- Conferences
- Market Moving News
- Investment Banking
Company Website: http://www.dowjones.com
ASSUMPTION: Dow Jones offers a dynamic work environment with a focus on delivering high-quality news and business information to a global audience.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Sr Manager, Integrated Marketing will report to the Director, Enterprise West, Integrated Marketing.
Work Arrangement: This role is on-site, with the expectation of working from the NYC office at 1211 Ave of the Americas.
Growth Opportunities:
- Potential to advance to a director or higher-level position within the Integrated Marketing team or related departments
- Opportunities to lead high-profile projects and RFP responses, showcasing skills and expertise
- Chance to collaborate with various departments, expanding professional network and skillset
ASSUMPTION: This role offers opportunities for professional growth and development within the Integrated Marketing team and the broader Dow Jones organization.
🌍 Location & Work Environment
Office Type: Dow Jones' NYC office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1211 Ave of the Americas, New York, NY 10036, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities, attractions, and networking opportunities
- The office is conveniently located in Midtown Manhattan, close to public transportation and various dining and entertainment options
- Dow Jones' global presence provides opportunities for international collaboration and travel
Work Schedule: Standard business hours, with flexibility for occasional overtime or remote work as needed
ASSUMPTION: The work environment at Dow Jones' NYC office is dynamic, collaborative, and focused on delivering high-quality news and business information to a global audience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Advertising and media strategy expertise
- Project management and leadership skills
- Communication and presentation skills
- Understanding of the Wall Street Journal and Barron's Group media properties
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful RFP responses or integrated marketing programs you've led
- Research Dow Jones and the Wall Street Journal to demonstrate your familiarity with the company and its products
ATS Keywords: Integrated Marketing, Advertising, Media Strategy, Project Management, Research, Sales Support, Collaboration, Storytelling, Visual Presentation, Communication, Writing, Google Suite, Design Skills, Client Relations, Trend Analysis
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and passion for integrated marketing and the Wall Street Journal and Barron's Group media properties.
🛠️ Tools & Technologies
- Google Suite (Sheets, Slides)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Sales enablement platforms (e.g., Showpad, Seismic, Highspot)
ASSUMPTION: Candidates should be comfortable using Google Suite and other relevant tools for project management, design, and sales enablement.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Independence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you proactive and results-driven, with a strong work ethic?
- Are you comfortable presenting to and working with senior-level executives?
ASSUMPTION: Candidates who align with Dow Jones' company values and work style will be well-suited for this role and the broader organization.
⚠️ Potential Challenges
- Managing multiple RFP responses simultaneously, requiring strong project management skills and attention to detail
- Working with tight deadlines and budget constraints, necessitating efficient time management and prioritization
- Navigating a dynamic and evolving media landscape, staying up-to-date with industry trends and best practices
- Collaborating effectively with various departments, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills, as well as a deep understanding of the advertising landscape and the Wall Street Journal and Barron's Group media properties.
📈 Similar Roles Comparison
- This role is unique in its focus on leading the development of RFP responses for the Wall Street Journal and Barron's Group media properties
- Similar roles in other organizations may have a broader focus on marketing strategy or require less project management and leadership experience
- Career progression in this role may lead to director or higher-level positions within the Integrated Marketing team or related departments
ASSUMPTION: This role offers a unique opportunity to specialize in integrated marketing for the Wall Street Journal and Barron's Group media properties, with potential for career growth and development within the organization.
📝 Sample Projects
- Developing a comprehensive RFP response for a major technology client, showcasing the value of Wall Street Journal and Barron's Group media offerings
- Leading a cross-departmental team to create an integrated marketing program for a financial services client, driving brand awareness and engagement
- Conducting market research and analysis to inform sales strategies and value propositions for The Wall Street Journal and Barron's Group
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Sr Manager, Integrated Marketing role at Dow Jones.
❓ Key Questions to Ask During Interview
- Can you describe the typical RFP response process and how this role fits into it?
- How does this role collaborate with other departments, such as Sales, Product Marketing, and The Trust?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Dow Jones support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful RFP responses or integrated marketing programs you've led
- Research Dow Jones and the Wall Street Journal to demonstrate your familiarity with the company and its products
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
