📌 Core Information
🔹 Job Title: Sr. Manager Integrated Marketing - Remote anywhere in the U.S.
🔹 Company: TE Connectivity
🔹 Location: Remote (Anywhere in the U.S.)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive integrated marketing strategy aligned with business unit goals, product roadmaps, channel strategy, and commercial priorities.
- Leading strategic planning and execution for multi-channel campaigns across brand, product, channel, and demand generation.
- Translating market insights and customer needs into unified campaign messaging and engagement strategies.
- Overseeing the planning and execution of integrated campaigns across digital, print, social, channel partner, and sales enablement channels.
- Collaborating with cross-functional teams to ensure consistent messaging and impactful customer experiences.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to drive marketing initiatives that support business objectives.
📋 Key Responsibilities
✅ Develop and implement a comprehensive integrated marketing strategy aligned with business unit goals, product roadmaps, channel strategy, and commercial priorities.
✅ Lead strategic planning and execution for multi-channel campaigns across brand, product, channel, and demand generation.
✅ Translate market insights and customer needs into unified campaign messaging and engagement strategies.
✅ Oversee the planning and execution of integrated campaigns across digital, print, social, channel partner, and sales enablement channels.
✅ Collaborate with product marketing, channel, digital, communications, and regional teams to execute end-to-end programs.
✅ Tailor campaign materials and assets for use by partners and support local execution of global initiatives.
✅ Partner with sales and channel management to align marketing with channel strategies, promotions, and sales enablement needs.
✅ Track partner engagement and contribution to pipeline, ensuring measurable impact of channel marketing efforts.
✅ Develop and manage co-marketing programs with distributors and channel partners to increase market reach and joint value delivery.
✅ Act as a key liaison between marketing, sales, channel, product management, and regional teams to ensure message consistency and marketing alignment.
✅ Drive visibility, engagement, and measurable outcomes by tightly integrating marketing with commercial and customer experience strategies.
✅ Partner with digital and automation teams to deliver targeted, personalized campaigns at scale.
✅ Foster a culture of collaboration, accountability, and continuous improvement.
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively with cross-functional teams to drive marketing initiatives that support business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
Experience: 8+ years of experience in B2B or channel marketing, with proven success in integrated campaign leadership.
Required Skills:
- Strong knowledge of marketing channels and tools, including CRM, marketing automation, and analytics platforms.
- Exceptional project management, communication, and cross-functional leadership skills.
- Ability to translate business strategy into compelling marketing programs that drive measurable results.
- Excellent analytical, communication, and problem-solving abilities.
- Strong business, commercial, and technical acumen.
- Ability to develop, articulate, and implement sales strategy to grow revenue and market share.
- Able to deal with ambiguity while still managing vision and purpose.
- Collaborative, with the ability to build strong relationships with cross-functional partners within a global and diverse organization.
- Strong sense of urgency and bias for action.
Preferred Skills:
- Experience with B2B marketing in the industrial technology sector.
- Familiarity with TE Connectivity or similar organizations.
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record of driving integrated marketing campaigns that support business objectives.
💰 Compensation & Benefits
Salary Range: $146,800 - $183,500 (subject to change dependent on physical location)
Benefits:
- Health Insurance
- 401(k)
- Disability
- Life Insurance
- Employee Stock Purchase Plan
- Paid Time Off
- Voluntary Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's experience, skills, and the specific location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: TE Connectivity operates in the industrial technology sector, focusing on connectivity and sensor solutions for various industries, including transportation, renewable energy, automated factories, data centers, medical technology, and more.
Company Size: TE Connectivity is a large organization with over 85,000 employees worldwide, including 9,000 engineers.
Founded: TE Connectivity was founded in 1940 and has since grown into a global leader in its industry.
Company Description:
- TE Connectivity is a global industrial technology leader creating a safer, sustainable, productive, and connected future.
- The company's broad range of connectivity and sensor solutions enable the distribution of power, signal, and data to advance next-generation transportation, renewable energy, automated factories, data centers, medical technology, and more.
- With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS.
Company Specialties:
- Connectors
- Sensors
- Industrial Technology
- Transportation
- E-mobility
- Data Connectivity
- Energy
- Industrial Automation
- Medical Technology
- Aerospace
- Data Networks
- Artificial Intelligence
- and Connected Living
Company Website: te.com
ASSUMPTION: TE Connectivity's extensive experience and global presence make it an attractive employer for professionals seeking to grow their careers in the industrial technology sector.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high level of strategic thinking, leadership, and experience in integrated marketing.
Reporting Structure: The Sr. Manager Integrated Marketing will report directly to the Director of Marketing or a similar role within the organization.
Work Arrangement: This role is remote and can be performed from anywhere in the U.S.
Growth Opportunities:
- As a senior-level role, there may be opportunities for the candidate to grow into a director or vice president position within the marketing organization.
- The diverse nature of TE Connectivity's business segments and global presence may also offer opportunities for the candidate to take on international roles or work on high-impact strategic initiatives.
ASSUMPTION: The Sr. Manager Integrated Marketing role provides a strong platform for career growth and development within TE Connectivity's marketing organization.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Anywhere in the U.S.
Geographic Context:
- The U.S. is a large and diverse country with varying time zones, cultures, and cost of living.
- Working remotely allows for flexibility in choosing a location that best suits the candidate's personal and professional needs.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement for this role offers candidates the opportunity to work from the comfort of their own home or any location with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Marketing expertise and industry knowledge
- Alignment with TE Connectivity's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of TE Connectivity's business and the specific requirements of the Sr. Manager Integrated Marketing role.
- Showcase your strategic thinking and problem-solving skills through examples from your past experiences.
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and communication skills.
ATS Keywords: Integrated Marketing, B2B Marketing, Campaign Development, Strategic Planning, Cross-Functional Collaboration, Marketing Automation, CRM, Analytics, Channel Marketing, Demand Generation
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Sr. Manager Integrated Marketing role requires proficiency in various marketing tools and technologies to effectively manage campaigns and drive results.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Inclusion
- Innovation
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with TE Connectivity's company values, particularly in terms of integrity, accountability, and teamwork?
- How do you approach working with cross-functional teams and managing projects in a remote work environment?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing campaign, and how did you handle it?
ASSUMPTION: TE Connectivity values candidates who demonstrate strong alignment with the company's values and a collaborative, results-driven work style.
⚠️ Potential Challenges
- Managing remote teams and ensuring consistent messaging and execution across multiple channels and regions.
- Balancing strategic planning and execution with day-to-day tactical tasks.
- Keeping up-to-date with industry trends and best practices in integrated marketing while managing a high workload.
- Navigating a large, global organization with diverse business segments and stakeholders.
ASSUMPTION: The Sr. Manager Integrated Marketing role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on channel marketing and cross-functional collaboration.
- TE Connectivity's global presence and diverse business segments offer unique opportunities for growth and career development not typically found in smaller organizations.
- This role requires a higher level of strategic thinking and leadership than more tactical marketing positions.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and skills when comparing it to other senior marketing positions.
📝 Sample Projects
- Developing and executing a global integrated marketing campaign for a new product launch, targeting multiple industries and regions.
- Collaborating with channel partners to create co-marketing programs that drive joint value delivery and increase market reach.
- Conducting market research and analysis to inform strategic marketing decisions and improve campaign performance.
ASSUMPTION: The Sr. Manager Integrated Marketing role offers a wide range of projects and initiatives that allow candidates to demonstrate their skills and contribute to the organization's success.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for TE Connectivity and how this role fits into that overall plan?
- How does TE Connectivity support the professional development and growth of its marketing team members?
- Can you provide an example of a successful integrated marketing campaign at TE Connectivity, and what made it successful?
- How does TE Connectivity measure the success of its marketing efforts, and how would this role contribute to those metrics?
- What are the biggest challenges facing the marketing organization at TE Connectivity, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving marketing success at TE Connectivity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and cross-functional collaboration abilities.
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and communication skills, as well as your marketing expertise and industry knowledge.
- Research TE Connectivity's business and the specific requirements of the Sr. Manager Integrated Marketing role to demonstrate your understanding and fit for the position.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
