Sr Manager/Manager, Product Marketing

📌 Core Information

🔹 Job Title: Sr Manager/Manager, Product Marketing

🔹 Company: Kestra Medical Technologies, Inc

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Medical Device Industry

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing and product commercialization strategies
• Collaborating with cross-functional teams to create compelling marketing materials
• Driving revenue growth and brand loyalty
• Managing trade shows, conferences, and speaker programs
• Providing input to the new product planning team

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills. The ideal candidate will have a proven track record in product marketing within the medical device industry, with a focus on cardiology.

📋 Key Responsibilities

✅ Develop, integrate, and implement strategic marketing and product commercialization strategies

✅ Collaborate with cross-functional teams to create compelling marketing materials and tools

✅ Work with the commercial sales organization to nurture and convert leads

✅ Manage the logistics and execution of trade shows, conferences, and speaker programs

✅ Provide input to the new product planning team related to product enhancements and potential new offerings

✅ Adhere to the Pledge of Confidentiality

ASSUMPTION: This role requires a strong understanding of the medical device industry, with a focus on cardiology. The ideal candidate will have experience in marketing medical devices and a proven track record of driving revenue growth and brand loyalty.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related field

Experience: 6+ years of direct experience in marketing of medical devices, with a focus on cardiology highly preferred

Required Skills:

• Superior communication skills, verbal and written
• Exceptional presentation skills
• Ability to be a self-starter and work with minimum supervision
• Demonstrates deep expertise in high-level quality systems best practices
• Ability to collaborate within a team environment and across functions
• Capability to discern relevant facts and resolve issues by making good decisions
• Ability to be flexible in a fast-paced, goal-oriented environment
• Demonstrates the understanding of deadlines and time limits, ability to accomplish goals, and the desire to win

Preferred Skills:

• Sales experience
• Experience in marketing strategy, planning, and branding in domestic and international markets
• Experience in start-up or high-growth companies

ASSUMPTION: The ideal candidate will have a strong background in marketing medical devices, with a focus on cardiology. They will also have superior communication and presentation skills, as well as the ability to work independently and collaborate effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $135,000 - $165,000 annually, plus bonus. Depending on experience and location.

Benefits:

• Medical
• Dental
• 401K with Match

Working Hours: Full-time, with some travel required (less than 35%)

ASSUMPTION: The salary range for this position is guided by national and local salary surveys and takes into consideration experience level and internal equity. Each role is benchmarked based on the job description provided.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Kestra Medical Technologies, Ltd. is a commercial-stage wearable medical device and digital healthcare company focused on transforming patient outcomes in cardiovascular disease using monitoring and therapeutic intervention technologies that are intuitive, intelligent, and connected.
• The company was founded in 2014 by industry leaders inspired by the opportunity to unite modern wearable technologies with proven device therapies.
• Kestra’s solutions combine high quality and technical performance with a wearable design that provides the greatest regard for patient comfort and dignity.

Company Specialties:

• Wearable medical devices
• Cardiovascular disease monitoring and therapy
• Digital healthcare

Company Website: http://www.kestramedical.com

ASSUMPTION: Kestra Medical Technologies is a growing company in the medical device industry, focused on transforming patient outcomes in cardiovascular disease. The company offers a competitive benefit package and is an equal opportunity employer.

📊 Role Analysis

Career Level: Managerial/Executive

Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates with cross-functional teams across the organization.

Work Arrangement: Remote, with some travel required (less than 35%)

Growth Opportunities:

• As Kestra continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a leadership role.
• The company offers a competitive benefit package, including medical, dental, and 401K with match.
• Pay equity is an important part of Kestra’s culture, and the company benchmarks each role based on the job description provided.

ASSUMPTION: This role offers the opportunity to work in a dynamic, growing company in the medical device industry. The ideal candidate will have a strong background in product marketing and a proven track record of driving revenue growth and brand loyalty.

🌍 Location & Work Environment

Office Type: Remote (with some travel required)

Office Location(s): United States

Geographic Context:

• The United States has a diverse and dynamic medical device industry, with a strong focus on innovation and technology.
• The remote work arrangement allows for flexibility and work-life balance, while also providing the opportunity to collaborate with a diverse team of professionals.
• The company offers a competitive benefit package and is an equal opportunity employer.

Work Schedule: Full-time, with some travel required (less than 35%)

ASSUMPTION: The remote work arrangement for this role allows for flexibility and work-life balance, while also providing the opportunity to collaborate with a diverse team of professionals in the medical device industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Industry knowledge and experience
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing medical devices, with a focus on cardiology
• Demonstrate your ability to think strategically and solve problems
• Showcase your strong communication and presentation skills

ATS Keywords: Product Marketing, Medical Devices, Cardiovascular Disease, Strategic Marketing, Branding, Sales, Trade Shows, Conferences, Speaker Programs, New Product Planning, Cross-Functional Teams

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking and problem-solving skills, communication and presentation skills, industry knowledge and experience, and cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite and marketing automation tools. Familiarity with CRM software and project management tools is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Compassionate

Work Style:

• Self-starter, with the ability to work independently and manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Adaptable and flexible, with the ability to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you have a passion for improving patient outcomes in cardiovascular disease?
• Are you a self-starter with strong communication and collaboration skills?
• Do you thrive in a fast-paced, dynamic environment?

ASSUMPTION: The ideal candidate will be passionate about improving patient outcomes in cardiovascular disease and have strong communication and collaboration skills. They will also be adaptable and flexible, with the ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require the ability to manage multiple projects simultaneously and meet tight deadlines
• The remote work arrangement may present challenges in terms of communication and collaboration with cross-functional teams
• The medical device industry is highly regulated, and the ideal candidate will need to have a strong understanding of the relevant regulations and compliance requirements
• The role may require some travel (less than 35%), which may present challenges in terms of work-life balance

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. They will also have a strong understanding of the relevant regulations and compliance requirements in the medical device industry and be comfortable with some travel (less than 35%).

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager or Senior Product Marketing Manager in the medical device industry, with a focus on cardiology
• The role requires a high level of strategic thinking, creativity, and strong communication skills, as well as a proven track record in product marketing within the medical device industry
• This role offers the opportunity to work in a dynamic, growing company in the medical device industry, with a focus on transforming patient outcomes in cardiovascular disease

ASSUMPTION: The ideal candidate will have experience in product marketing within the medical device industry, with a focus on cardiology. They will also have strong communication and presentation skills, as well as the ability to think strategically and solve problems.

📝 Sample Projects

• Developing and implementing a strategic marketing plan for a new product launch
• Creating compelling marketing materials and tools to support the commercial sales organization
• Managing a trade show or conference, including logistics, execution, and audience engagement
• Providing input to the new product planning team related to product enhancements and potential new offerings

ASSUMPTION: The ideal candidate will have experience developing and implementing strategic marketing plans, creating compelling marketing materials and tools, managing trade shows or conferences, and providing input to new product planning teams.

❓ Key Questions to Ask During Interview

• Can you describe the company’s product portfolio and pipeline?
• How does this role fit into the company’s overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to work-life balance, particularly for remote employees?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and the company. They will also be prepared to discuss their experience and qualifications in detail.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.