ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, team leadership, and stakeholder management. It involves working in a matrixed organization and requires adaptability to change.
π Key Responsibilities - β Develop and execute marketing strategies, programs, events, and campaigns to generate demand, increase revenue, and build a healthy pipeline. - β Drive brand awareness for SAS and its solutions, and direct the development of company communication programs. - β Collaborate with sales, pre-sales, cross-functional teams, and wider marketing teams to develop and implement strategies and campaigns. - β Work with communications agencies, internal stakeholders, and customers on the communications plan and customer reference program. - β Deliver measurable results, impact broader company goals, and provide key business insights through analytics. - β Identify marketing opportunities through market research, customer feedback, analytics, and best practices. - β Establish and prioritize department responsibilities and objectives relative to group, department, division, and corporate goals. - β Actively review and track KPIs and ROMI for all marketing campaigns, and make data-driven decisions to optimize spending and return. - β Have a strong understanding of marketing budgeting and forecasting.ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results and optimizing marketing spend.
π― Required Qualifications - Education: Bachelor's degree in marketing, business, or a relevant field. - Experience: 5-10 years of experience in B2B marketing, with a strong understanding of the Indian market and B2B technology landscape. - Required Skills: - Proven experience in campaign and events management, media relations and planning, digital marketing, analyst relations, market research, product marketing, customer references, social media, and collateral building. - Excellent written and verbal communication and presentation skills. - Ability to operate at a high level strategically and oversee creative and detailed implementation of strategies. - Strong leadership skills, with experience in coaching teams and individuals. - Ability to deal with change and guide teams to adapt to change. - Media and PR agency handling experience. - Public speaking experience (preferred). - Ability to travel frequently.ASSUMPTION: Candidates should have a strong background in B2B marketing, with experience in leading teams and driving measurable results. Familiarity with the Indian market and B2B technology landscape is essential.
π° Compensation & Benefits - Salary Range: INR 25-35 lakhs per annum (based on experience and market standards for a Senior Marketing Manager role in Mumbai) - Benefits: Comprehensive benefits package, including health insurance, retirement plans, and employee stock purchase plans. SAS also offers flexible work arrangements, professional development opportunities, and a dynamic, fulfilling work environment. - Working Hours: Full-time (40 hours/week), with occasional overtime as needed. SAS offers flexible work arrangements, including remote work and flexible hours, depending on the role and team requirements.ASSUMPTION: The salary range is based on market standards for a Senior Marketing Manager role in Mumbai, considering the candidate's experience level. SAS is known for its competitive compensation and benefits packages.
π Applicant Insights π Company Context - Industry: SAS is a leader in data and AI, providing software and services that inspire customers to transform data into intelligence and questions into answers. It operates in the technology sector, with a focus on analytics, business intelligence, and data management. - Company Size: SAS is a large, established organization with a global presence, employing over 14,000 people worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams. - Founded: SAS was founded in 1976 by Jim Goodnight and John Sall. It is headquartered in Cary, North Carolina, USA, and has offices in over 140 countries. - Company Description: SAS is a debt-free, multi-billion-dollar organization on its path to IPO-readiness. It is committed to fostering a dynamic, fulfilling career environment coupled with flexibility and world-class employee experience. - Company Specialties: SAS specializes in data and AI solutions, including analytics, business intelligence, data management, and industry-specific applications. It serves a wide range of industries, from government and healthcare to finance and retail.ASSUMPTION: Working at SAS offers opportunities to collaborate with diverse teams, work on complex projects, and contribute to the company's growth and success in the data and AI space.
π Role Analysis - Career Level: This role is at the senior management level, reporting directly to the Vice President of Marketing or a similar position. - Reporting Structure: The Senior Manager, Marketing will lead a team of marketing professionals, including specialists in campaign management, digital marketing, media relations, and market research. - Work Arrangement: This role is primarily on-site, with occasional travel required for events, client meetings, and team-building activities. SAS offers flexible work arrangements, including remote work and flexible hours, depending on the role and team requirements. - Growth Opportunities: SAS provides opportunities for career growth, including promotions, lateral moves, and international assignments. The company encourages professional development through training programs, mentorship, and exposure to diverse projects and teams.ASSUMPTION: This role offers opportunities for career growth and development within SAS, as well as exposure to diverse projects and teams in the data and AI space.
π Location & Work Environment - Office Type: SAS has a modern, collaborative office space in Mumbai, with state-of-the-art facilities and amenities. - Office Location(s): SAS Mumbai office is located in the Bandra-Kurla Complex (BKC), a major commercial hub in the city. - Geographic Context: Mumbai is the capital city of Maharashtra and the financial capital of India. It is a bustling metropolis with a diverse culture, vibrant nightlife, and numerous historical and cultural attractions. The city offers excellent connectivity by air, rail, and road, making it an ideal location for both work and leisure. - Work Schedule: SAS offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM. Employees are encouraged to maintain a healthy work-life balance and are provided with the necessary tools and resources to do so.ASSUMPTION: Working at SAS Mumbai offers a dynamic, collaborative work environment with opportunities for professional growth and development. The city of Mumbai provides a vibrant cultural experience and excellent connectivity for both work and leisure.
πΌ Interview & Application Insights - Typical Process: The interview process at SAS typically includes a phone or video screen, followed by multiple on-site interviews with hiring managers, team members, and other stakeholders. A final decision is made based on the candidate's fit with the role, team, and company culture. - Key Assessment Areas: Candidates can expect to be assessed on their marketing expertise, leadership skills, communication and presentation abilities, problem-solving skills, and cultural fit with SAS. - Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed organization. - Research SAS and the data and AI industry to demonstrate your knowledge and enthusiasm for the role and company. - Practice your presentation skills, as you may be asked to deliver a marketing pitch or case study presentation during the interview process.ASSUMPTION: The interview process at SAS is designed to assess the candidate's fit with the role, team, and company culture. Candidates should be prepared to demonstrate their marketing expertise, leadership skills, and cultural fit with the organization.
π οΈ Tools & Technologies - SAS Marketing Automation - SAS Customer Experience Analytics - SAS Social Media Analytics - Google Analytics - Marketing automation platforms (e.g., Marketo, Pardot) - CRM systems (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Office, Google Workspace)ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and project management platforms. Familiarity with SAS-specific tools is a plus but not required.
π Cultural Fit Considerations - Company Values: SAS values innovation, integrity, and excellence. It fosters a culture of collaboration, continuous learning, and work-life balance. The company is committed to diversity, equity, and inclusion, and encourages employees to bring their authentic selves to work. - Work Style: SAS encourages a dynamic, collaborative work environment with a focus on results and customer success. Employees are expected to be self-motivated, proactive, and adaptable to change. The company values open communication, active listening, and a growth-oriented mindset. - Self-Assessment Questions: - How do you align with SAS's core values of innovation, integrity, and excellence? - How comfortable are you working in a matrixed organization and collaborating with diverse teams? - How do you approach continuous learning and professional development in a dynamic, evolving industry?ASSUMPTION: Candidates should assess their fit with SAS's company values and work style, as well as their comfort with working in a matrixed organization and collaborating with diverse teams.
β οΈ Potential Challenges - Role-specific challenges: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving measurable results and optimizing marketing spend. Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to change. - Company-specific challenges: SAS is a large, established organization with a global presence. Candidates may face competition for resources, visibility, and career advancement opportunities. - Industry-specific challenges: The data and AI industry is rapidly evolving, with new technologies, trends, and competitors emerging constantly. Candidates should be prepared to stay up-to-date with industry developments and adapt their marketing strategies accordingly. - Location-specific challenges: Mumbai is a bustling metropolis with a high cost of living and heavy traffic congestion. Candidates should be prepared to navigate the city's challenges and consider their personal preferences and priorities when evaluating the role and location.ASSUMPTION: Candidates should carefully consider the potential challenges of this role, company, industry, and location, and assess their ability to thrive in a dynamic, fast-paced environment.
π Similar Roles Comparison - Role differences: This role focuses on end-to-end marketing strategy and execution, with a strong emphasis on driving measurable results and optimizing marketing spend. In contrast, a Marketing Manager role may focus more on tactical execution and day-to-day campaign management, while a Marketing Director role may have more strategic oversight and less hands-on involvement. - Industry-specific context: The data and AI industry is highly competitive, with a strong focus on innovation, customer success, and data-driven decision making. Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to change. - Career path comparison: This role offers opportunities for career growth and development within SAS, as well as exposure to diverse projects and teams in the data and AI space. Candidates can expect to gain experience in marketing strategy, team leadership, and stakeholder management, which can be valuable for future roles in marketing, management, or executive leadership.ASSUMPTION: Candidates should carefully consider the differences between this role and related positions, as well as the industry-specific context and career path opportunities.
π Sample Projects - Role-specific projects: Develop and execute a go-to-market strategy for a new data and AI product, including market research, competitive analysis, and campaign planning. Collaborate with cross-functional teams to launch the product and drive customer adoption and success. - Industry-specific projects: Conduct a market analysis of the data and AI industry, including trends, competitors, and customer needs. Develop a strategic plan to differentiate SAS's offerings and capture market share. - Reported responsibilities projects: Lead a team to develop and execute a customer reference program, including customer testimonials, case studies, and press releases. Collaborate with internal stakeholders and external agencies to create high-quality, on-brand content that drives customer success and market awareness.ASSUMPTION: Candidates should be prepared to work on projects that align with the role's responsibilities, as well as industry-specific and company-specific initiatives.
β Key Questions to Ask During Interview - Role-specific questions: - How does this role fit into the broader marketing organization and company strategy? - What are the key priorities for this role in the first 90 days? - How does the company measure the success of marketing campaigns, and how will my performance be evaluated? - Team structure questions: - Who are the key stakeholders for this role, and how will I collaborate with them? - How does the marketing team at SAS support the sales organization, and what are the key priorities for marketing and sales alignment? - Company culture questions: - How does SAS support work-life balance and employee well-being? - What are the key aspects of SAS's company culture, and how do they manifest in day-to-day work? - Growth opportunities questions: - What are the opportunities for career growth and development within SAS? - How does the company support professional development and continuous learning? - Work environment questions: - How does SAS support remote work and flexible hours, if applicable? - What are the key challenges and opportunities for working in the Mumbai office?ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role, team, and company, as well as their ability to contribute to SAS's success.
π Next Steps for Applicants To apply for this position: - Submit your application through the [SAS careers portal](https://www.sas.com/en_us/careers.html). - Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and accomplishments. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed organization. - Research SAS and the data and AI industry to demonstrate your knowledge and enthusiasm for the role and company. - Practice your presentation skills, as you may be asked to deliver a marketing pitch or case study presentation during the interview process. - Follow up with the hiring manager or recruiter after your interview to express your appreciation for the opportunity and reiterate your interest in the role.β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.