📌 Core Information
🔹 Job Title: Sr. Manager Marketing
🔹 Company: Sonrava Health
🔹 Location: Not specified (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Remote work not specified)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive patient acquisition, retention, and revenue growth.
- Leading a high-performing marketing team and fostering a culture of collaboration, innovation, and accountability.
- Overseeing digital marketing efforts, brand management, and cross-functional collaboration to ensure a seamless patient journey.
- Conducting market research, tracking industry trends, and analyzing competitors to inform marketing decisions and maintain competitive advantage.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the dental industry to succeed.
📋 Key Responsibilities
✅ Strategic Leadership & Planning: Define and implement marketing strategies aligned with business goals, focusing on brand awareness, patient acquisition, and retention. Conduct market research, track industry trends, and analyze competitors. Develop and manage the marketing budget, ensuring optimal allocation of resources and tracking ROI. Partner with sales, operations, and clinical teams to align marketing initiatives and support a seamless patient journey. Monitor KPIs, analyze campaign results, and deliver actionable insights and reports to executive leadership.
✅ Marketing Operations & Execution: Oversee website development, SEO, social media, paid advertising, email marketing, and content strategy. Maintain consistent brand messaging and visual identity across all marketing channels and patient touchpoints. Lead the creation and execution of integrated campaigns, including promotional events, advertising, and referral programs. Manage media relations, press releases, internal communications, and thought leadership initiatives. Build and manage relationships with external agencies, consultants, and other marketing vendors.
✅ Team Leadership & Development: Recruit, train, and develop a high-performing marketing team. Foster a culture of collaboration, innovation, and accountability. Set clear goals, provide ongoing feedback, and conduct regular performance evaluations to drive continuous improvement.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
Experience: 10+ years of marketing experience, preferably within healthcare, dental, or related industries.
Required Skills:
- Proven track record of driving growth through innovative marketing strategies.
- Strong leadership and team management skills.
- Expertise in digital marketing platforms, CRM systems, analytics, and campaign automation tools.
- Excellent communication, analytical, and strategic thinking abilities.
Preferred Skills:
- Experience in the dental industry or a related field.
- Fluency in Spanish (for targeting Spanish-speaking markets).
ASSUMPTION: Given the experience level and industry-specific requirements, candidates should have a strong background in marketing with a focus on healthcare or dental industries.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a senior marketing role in healthcare with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work (if applicable)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in healthcare with 10+ years of experience. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Sonrava Health operates in the competitive healthcare industry, focusing on dental services. Understanding market trends and patient needs is crucial for success in this role.
Company Size: With 2,029 employees, Sonrava Health is a mid-sized company, offering opportunities for growth and collaboration within a structured environment.
Founded: Western Dental, the parent company of Sonrava Health, was founded in 1903, providing a rich history and established brand in the dental industry.
Company Description:
- Sonrava Health is a leading dental provider, offering a wide range of services, including general dentistry, orthodontics, oral surgery, pediatric dentistry, periodontics, and endodontics.
- The company is committed to providing affordable, high-quality care, with a focus on accessibility for low-income individuals and families.
- Sonrava Health operates through multiple brands, including Western Dental, Brident, and Vital Smiles, serving patients in California, Alabama, Texas, Arizona, and Nevada.
Company Specialties:
- General dentistry
- Orthodontics
- Oral surgery
- Pediatric dentistry
- Periodontics
- Endodontics
Company Website: https://www.westerndental.com/en-us/about-us/careers
ASSUMPTION: Sonrava Health's focus on accessibility and affordability sets it apart in the dental industry, offering unique challenges and opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a strategic mindset.
Reporting Structure: The Sr. Manager Marketing will report directly to the Sr. Director of Marketing and work closely with cross-functional teams, including sales, operations, and clinical teams.
Work Arrangement: The role is on-site, with flexibility for remote work not specified in the job description.
Growth Opportunities:
- Potential career progression to Director or Vice President of Marketing within the company.
- Expanding skills and expertise in digital marketing, brand management, and strategic planning.
- Gaining experience in the dental industry and healthcare sector.
ASSUMPTION: Given the company's size and industry, there may be opportunities for growth and advancement within the marketing department or across other functions.
🌍 Location & Work Environment
Office Type: Not specified (Remote work not ruled out)
Office Location(s): Not specified (Remote work not ruled out)
Geographic Context:
- Sonrava Health operates in multiple states, with a significant presence in California.
- The company serves diverse patient populations, including low-income individuals and families.
- The dental industry is competitive, with a focus on patient acquisition, retention, and revenue growth.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work (if applicable)
ASSUMPTION: The work environment may vary depending on the specific office location and remote work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Sr. Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Digital marketing expertise
- Industry knowledge and trends
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and industry-specific knowledge.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership abilities, and marketing strategies.
- Research the company, its competitors, and industry trends to demonstrate your understanding of the dental market.
ATS Keywords: Marketing strategy, patient acquisition, retention, revenue growth, digital marketing, brand management, team leadership, market research, industry trends, competitive analysis, campaign execution, cross-functional collaboration, KPI monitoring, ROI tracking
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's HR department.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and inclusive
- Adaptable and responsive to change
- Results-oriented and accountable
Self-Assessment Questions:
- How do you incorporate patient needs and preferences into your marketing strategies?
- Can you provide an example of a time when you led a team through a significant change or challenge, and what was the outcome?
- How do you stay up-to-date with industry trends and incorporate them into your marketing plans?
ASSUMPTION: Candidates should align with Sonrava Health's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Adapting to a competitive dental market and evolving patient needs, necessitating continuous learning and innovation.
- Balancing strategic planning with hands-on campaign execution, demanding strong organizational skills and time management.
- Working with limited resources and budget constraints, requiring a focus on ROI and efficient resource allocation.
ASSUMPTION: These challenges are common in senior marketing roles and can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on patient acquisition, retention, and revenue growth in the dental industry.
- Compared to other senior marketing roles, this position offers a unique opportunity to work in the dental industry and make a significant impact on patient care and accessibility.
- Career progression may involve moving into a director or vice president role within the marketing department or exploring opportunities in other functions, such as sales or operations.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to drive patient acquisition and retention in a specific geographic region.
- Conducting market research and competitive analysis to inform marketing decisions and maintain a competitive advantage.
- Leading the creation and execution of integrated marketing campaigns, including promotional events, advertising, and referral programs.
ASSUMPTION: These sample projects are representative of the types of initiatives the Sr. Manager Marketing may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing technology stack and how it supports our marketing efforts?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What are the biggest marketing challenges facing the company in the next 12-24 months, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion, and how does it impact our marketing strategies?
ASSUMPTION: These questions are designed to provide insight into the company's marketing strategies, priorities, and culture, helping candidates make informed decisions about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, achievements, and industry-specific knowledge.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership abilities, and marketing strategies.
- Research the company, its competitors, and industry trends to demonstrate your understanding of the dental market.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
