Sr Manager, Marketing, Amazon Flex

📌 Core Information

🔹 Job Title: Sr Manager, Marketing, Amazon Flex

🔹 Company: Amazon

🔹 Location: Bellevue, WA, USA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving global marketing strategy for Amazon Flex
• Leading and developing a marketing organization across the customer lifecycle
• Building scalable and repeatable marketing programs
• Partnering with cross-functional stakeholders to achieve business goals
• Managing marketing budget and measuring campaign performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a complex, global environment.

📋 Key Responsibilities

✅ Drive the marketing strategy for Amazon Flex, including brand definition and positioning, customer acquisition, segmentation and targeting, engagement and retention, and marketing related roadmaps.

✅ Lead and develop a highly effective marketing organization across the customer lifecycle, including branding, lead generation, customer conversion, customer engagement, product and program marketing, creative, and program management.

✅ Continually experiment and introduce new approaches to marketing that acquire and engage customers in innovative ways.

✅ Identify, create and build programs aimed at improving and simplifying the customer journey.

✅ Build scalable and repeatable marketing programs that have broad, but targeted reach. Use lessons learned to create global playbooks, toolkits and processes than enable programs to scale.

✅ Track, measure, and analyze the performance of marketing campaigns, and report results to marketing and business leadership.

✅ Manage marketing budget, including allocation and reconciliation.

✅ Advise and collaborate efficiently and effectively with the regional marketing, communications, learning and MarTech teams to support achieving goals and objectives.

✅ Partner closely with stakeholders across our product, engineering, business development, PR, legal, public policy, business operations, and creative organizations.

✅ Coach and developing a team of high-performing product marketing and program specialists.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, with a strong focus on data-driven decision making and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-10 years of experience in global marketing management, with a focus on brand strategy, customer acquisition, and engagement.

Required Skills:

• Proven experience managing and scaling marketing globally
• Strong analytical capabilities
• Cross-cultural communication skills
• Track record of building and executing sophisticated go-to-market strategies in fast-paced, ambiguous environments
• Exemplary written and oral communications skills
• Ability to earn trust with and advise leadership

Preferred Skills:

• Experience working in the last mile delivery space
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in global marketing, with a proven track record of driving business growth and maintaining brand consistency across regions.

💰 Compensation & Benefits

Salary Range: $150,000 - $220,000 per year (based on industry standards for a Sr Manager, Marketing role at Amazon)

Benefits:

• Medical, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for similar roles at Amazon. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail. Amazon is the world's largest online retailer, offering a wide range of products and services.

Company Size: 10,001+ employees. Amazon is a large, global company with a complex organizational structure.

Founded: 1994. Amazon was founded by Jeff Bezos and is headquartered in Seattle, WA, USA.

Company Description:

• Customer-obsessed culture
• Focus on innovation and long-term thinking
• Diverse product offerings, including e-commerce, cloud computing, digital streaming, and artificial intelligence

Company Specialties:

• E-commerce platform development
• Logistics and supply chain management
• Cloud computing services
• Digital content and devices

Company Website: Amazon.com

ASSUMPTION: Amazon's size and diversity present unique opportunities and challenges for employees, with a strong emphasis on innovation and customer focus.

📊 Role Analysis

Career Level: Senior Manager. This role is part of Amazon's Worldwide Marketing & Communications team and reports directly to the Global Marketing Director for Amazon Flex.

Reporting Structure: This role manages a team of product marketers and program managers, with no direct reports.

Work Arrangement: On-site, with some flexibility for remote work. This role is based in Bellevue, WA, USA, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to expand the team and take on more responsibilities
• Opportunities to work on high-impact projects and initiatives
• possibility to transition into other marketing roles or leadership positions within Amazon

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's last mile delivery business.

🌍 Location & Work Environment

Office Type: Corporate office. Amazon's Bellevue office is a modern, collaborative workspace with on-site amenities.

Office Location(s): Bellevue, WA, USA

Geographic Context:

• Bellevue is a suburb of Seattle, located approximately 10 miles east of downtown
• Bellevue offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
• The Pacific Northwest region is known for its mild, marine climate and lush, green landscapes

Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work

ASSUMPTION: Bellevue offers a high quality of life, with a mix of urban and suburban amenities and a mild climate. The work environment is collaborative and fast-paced, with a strong focus on innovation and customer focus.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interviews with cross-functional stakeholders
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Analytical skills and data-driven decision making

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Amazon's business and the Amazon Flex program
• Prepare examples of your marketing strategy and execution skills for the interview

ATS Keywords: Amazon Flex, Marketing Strategy, Brand Management, Customer Acquisition, Data Analysis, Cross-Cultural Communication, Team Leadership, Program Management, Creative Direction, Customer Engagement, Budget Management, Stakeholder Collaboration, Go-to-Market Strategy, Performance Measurement, Process Improvement, Innovative Marketing, Customer Journey Optimization

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and analytics tools, as well as strong data analysis and visualization skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you demonstrate Amazon's customer obsession value in your marketing strategies?
• How do you balance short-term tactical execution with long-term strategic planning in your marketing approach?
• How do you effectively collaborate with cross-functional stakeholders to achieve business goals?

ASSUMPTION: Amazon's culture is highly collaborative, data-driven, and customer-focused, with a strong emphasis on innovation and continuous improvement.

⚠️ Potential Challenges

• Managing a global marketing team with diverse regional needs and constraints
• Balancing short-term tactical execution with long-term strategic planning
• Navigating a complex, matrixed organizational structure
• Working in a fast-paced, dynamic environment with frequent changes and priorities

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a strong emphasis on strategic thinking, leadership, and cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position has a stronger focus on global strategy and cross-functional collaboration
• Amazon's size and complexity present unique challenges and opportunities not found in smaller organizations
• Career path for this role may include transitioning into other marketing leadership or general management positions within Amazon

ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with significant opportunities for growth and impact within Amazon's last mile delivery business.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch Amazon Flex in a new region
• Optimizing the customer journey for Amazon Flex drivers and customers through targeted marketing programs
• Conducting market research and analysis to inform marketing strategy and roadmap for Amazon Flex

ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of this role, with a strong focus on driving business growth and improving customer experiences.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Amazon Flex and Amazon's last mile delivery business?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and stakeholders within Amazon?
• What are the key challenges and opportunities facing Amazon Flex and the last mile delivery market in the next 1-3 years?
• How does Amazon support the professional development and growth of its marketing team members?

ASSUMPTION: These interview questions are designed to assess the strategic fit, priorities, and growth opportunities for this role, as well as Amazon's support for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant marketing experience and achievements
• Tailor your cover letter to demonstrate your understanding of Amazon's business and the Amazon Flex program
• Prepare examples of your marketing strategy and execution skills for the interview
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.