📌 Core Information
🔹 Job Title: Senior Manager, Marketing and Business Development
🔹 Company: Renesas Electronics
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business growth in multiple market segments for Renesas' Performance Core product line
- Securing design-wins and driving revenue growth through engagement with major ODMs, OEMs, and other customers
- Collaborating with Sales and FAE teams to promote products and develop business
- Defining and refining product roadmaps based on market and customer requirements
- Researching competition and market dynamics to inform strategic decisions
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving business growth through customer engagement and market analysis.
📋 Key Responsibilities
✅ Engage with major ODMs, contract manufacturers, and traditional OEMs in Taiwan to secure design-wins and drive revenue growth
✅ Orchestrate Sales and FAEs in product promotion and business development activities
✅ Establish and nurture productive relationships with key technical and procurement stakeholders in the customer base
✅ Understand market and customer requirements and work with Product Managers to define product requirements and improve product roadmaps
✅ Identify market opportunities and collaborate with Product Managers, Sales, and Business Unit Management to exploit these opportunities
✅ Research and monitor competition, market dynamics, and design windows, and provide recommendations on required responses and/or actions
✅ Prepare and refine customer presentations to effectively communicate Renesas' value proposition
✅ Define and develop product collaterals, competitive analysis, customer presentations, and field training material
✅ Achieve design-win targets in Taiwan
ASSUMPTION: This role involves a high degree of customer interaction and requires strong communication and interpersonal skills to effectively engage with customers and internal teams.
🎯 Required Qualifications
Education: BSEE or related fields
Experience: 10+ years of experience in business development, field applications engineering, marketing, or related roles. MSEE or MBA is a plus.
Required Skills:
- Understanding of power management applications and products
- Experience in data center, servers, telecom, networking, and/or computing markets
- High energy, self-motivated, and go-getter attitude
- Excellent written and oral communication skills
- Excellent interpersonal skills and ability to work effectively with teams located in multiple offices around the world
- Ability to collaborate and be effective in a fast-paced environment
- Track record of successfully launching products, generating design-wins, and driving revenue growth
Preferred Skills:
- Fluency in Mandarin Chinese
ASSUMPTION: Given the role's focus on Taiwan, proficiency in Mandarin Chinese would be beneficial but is not explicitly required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Manager role in the semiconductor industry in Taiwan, the estimated salary range is NT$2,500,000 - NT$3,500,000 per year. This range takes into account the candidate's experience level, the role's responsibilities, and the company's size and industry standing.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and holidays
- Employee discounts on Renesas products
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Renesas operates in the competitive semiconductor manufacturing industry, focusing on embedded processing, analog and connectivity, and power solutions. The company serves various markets, including automotive, industrial, infrastructure, and IoT.
Company Size: Renesas is a large organization with over 21,000 employees worldwide, providing a diverse and dynamic work environment with ample opportunities for growth and collaboration.
Founded: Renesas was founded in 1936 as Hitachi, Ltd., and has since grown into a global semiconductor leader through strategic acquisitions and mergers.
Company Description:
- Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.'
- The company offers scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on its broadest product portfolio.
- Renesas employs a diverse team of over 21,000 professionals in more than 30 countries, fostering an inclusive work environment that supports employee growth and success.
Company Specialties:
- High Performance Computing
- Analog & Connectivity
- Embedded Processing
- Power
- Automotive solutions
- Industrial solutions
- Infrastructure solutions
- IoT solutions
- ADAS
- Microcontrollers (MCU)
- Semiconductor Design and Manufacturing
Company Website: http://www.renesas.com
ASSUMPTION: Renesas' extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and a proven track record of driving business growth.
Reporting Structure: The Senior Manager will report directly to the Business Unit Manager for the Performance Core product line and will work closely with Sales, FAE, and Product Management teams.
Work Arrangement: This is an on-site role based in Taipei, Taiwan, with occasional travel to customer sites and other Renesas offices as needed.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and business needs
- Opportunities to work on cutting-edge technologies and collaborate with global teams
- Access to Renesas' comprehensive learning and development programs to support career growth
ASSUMPTION: Given Renesas' global presence and diverse product portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Renesas' Taipei office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling metropolis and the capital of Taiwan, offering a vibrant mix of traditional and modern culture, as well as numerous entertainment, dining, and shopping options
- The city is well-connected by public transportation, making it easy to commute to work and explore the surrounding areas
- Taipei has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional overtime as needed to meet project deadlines.
ASSUMPTION: Taipei offers a dynamic and engaging work environment, with ample opportunities for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Business Unit Manager
- Background check and offer extension
Key Assessment Areas:
- Candidate's understanding of Renesas' products and market position
- Candidate's strategic thinking and business development skills
- Candidate's communication and interpersonal skills
- Candidate's cultural fit with Renesas' values and work environment
Application Tips:
- Highlight relevant experience and achievements in business development, marketing, or related roles
- Demonstrate a strong understanding of Renesas' products and market position
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company
ATS Keywords: Business Development, Marketing, Sales, Customer Engagement, Product Roadmap, Market Analysis, Design-Wins, Revenue Growth, Semiconductor Industry, Taiwan, ODM, OEM
ASSUMPTION: Renesas' application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research and analysis tools (e.g., Gartner, IDC, TechNavio)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: While specific tools and technologies may vary depending on the role and the candidate's responsibilities, the listed tools are common in business development and marketing roles within the semiconductor industry.
👔 Cultural Fit Considerations
Company Values:
- Customer-Centric: Focus on understanding and meeting customer needs
- Innovation: Encourage creativity and continuous improvement
- Collaboration: Foster a culture of teamwork and mutual respect
- Integrity: Act with honesty and ethical behavior in all aspects of work
- Accountability: Take responsibility for one's actions and deliver on commitments
Work Style:
- Strategic: Focus on long-term goals and business growth
- Collaborative: Work closely with internal teams and customers to achieve shared objectives
- Adaptable: Embrace change and adapt to new situations as needed
- Results-driven: Focus on delivering tangible results and achieving targets
Self-Assessment Questions:
- How do you align with Renesas' company values, and can you provide an example of how you've demonstrated each value in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and can you describe a time when you successfully navigated a significant change or challenge?
- How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional project you've led or contributed to?
ASSUMPTION: Renesas places a strong emphasis on cultural fit, seeking candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Competitive market landscape, requiring continuous innovation and adaptation
- Fast-paced work environment with tight deadlines and high expectations
- Need to balance strategic thinking with day-to-day tactical execution
- Occasional travel requirements to customer sites and other Renesas offices
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on the Performance Core product line and the Taiwan market, but it shares similarities with other senior business development and marketing roles within Renesas and the broader semiconductor industry
- Compared to other senior roles within Renesas, this position offers a unique opportunity to drive business growth in a high-potential market segment
- Career progression in this role may lead to broader responsibilities within Renesas' global business development organization or other senior leadership positions within the company
ASSUMPTION: While this role shares similarities with other senior business development and marketing roles, its unique focus on the Performance Core product line and the Taiwan market sets it apart.
📝 Sample Projects
- Developing a comprehensive market analysis and competitive landscape assessment for the Performance Core product line in Taiwan
- Collaborating with Product Management to define and refine product roadmaps based on customer feedback and market trends
- Leading a cross-functional team to develop and execute a go-to-market strategy for a new Performance Core product launch in Taiwan
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a strong understanding of the market, customers, and Renesas' products.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does Renesas support the growth and development of its employees in senior management roles?
- Can you describe the dynamic between the Senior Manager and the Business Unit Manager, and how do they collaborate to drive business growth?
- How does Renesas approach market segmentation and targeting in the Taiwan market, and how can this role contribute to refining these strategies?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions demonstrate the candidate's interest in and understanding of the role, as well as their strategic thinking and ability to drive business growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Renesas Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for the interview by researching Renesas' products, market position, and company culture
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
