Sr. Manager, Marketing & Content

📌 Core Information

🔹 Job Title: Sr. Manager, Marketing & Content

🔹 Company: Flybits, Inc.

🔹 Location: Toronto, Ontario (Hybrid)

🔹 Job Type: Hybrid (On-site 3 days/week)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving brand narrative and aligning marketing strategies with business objectives
• Executing Go-To-Market (GTM) strategies for new products and features
• Leading Public Relations (PR) efforts and award submissions
• Overseeing content strategy, including topic development, content calendar management, and content delivery
• Collaborating with cross-functional teams, including Growth, Product, and Sales, to ensure cohesive messaging and a unified brand experience

ASSUMPTION: This role requires a strategic mindset with a balance of high-level thinking and hands-on execution. The ideal candidate will have a strong background in B2B marketing, with a focus on technology, enterprise software, or SaaS organizations.

📋 Key Responsibilities

✅ GTM Execution & Product Marketing:

• Contribute to and execute a Go-To-Market (GTM) strategy, ensuring alignment with product and growth teams
• Support the development of the GTM toolkit, including messaging, sales collateral, competitive analysis, and training materials
• Work with Product and Growth teams to ensure a cohesive marketing approach to new product launches and feature updates
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation

✅ Strategic Leadership & Brand Positioning:

• Collaborate closely with the Executive Leadership to ensure marketing strategies align with overall business objectives and goals
• Drive brand positioning and messaging, ensuring consistency across all marketing channels and touch points
• Develop and implement marketing campaigns across various channels, from inception to execution
• Stay up-to-date with industry trends and emerging marketing technologies, recommending innovative strategies to maintain a competitive edge

✅ PR & Communications:

• Lead PR and communications efforts, ensuring alignment with our brand, growth, content, and corporate objectives
• Actively manage efforts for award submissions, identifying and pursuing opportunities to raise brand awareness and recognition
• Oversee content strategy, including topic development, content calendar management, content delivery, posting, and promotion
• Ensure internal teams have access to and awareness of sales-supporting content, actively identifying opportunities for content development in coordination with other departments

✅ Demand Generation & Growth Marketing:

• Craft and execute a highly effective lead generation strategy in collaboration with the Growth team, using a blend of digital and traditional tactics to drive MQLs
• Develop and implement a lead nurturing strategy to ensure seamless alignment between marketing and sales efforts
• Oversee the planning and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing
• Monitor and analyze marketing performance metrics, making data-driven recommendations for optimization and improvement

✅ Cross-Functional Collaboration:

• Work closely with cross-functional teams, including Growth, Product, and Sales, to ensure cohesive messaging and a unified brand experience
• Manage design efforts related to content development, sales collateral, and product marketing, ensuring brand consistency and excellence

ASSUMPTION: This role requires strong leadership skills, with the ability to build and manage high-performing teams. The ideal candidate will have experience in content marketing, brand positioning, and digital marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience with a strong focus on B2B technology, enterprise software, or SaaS organizations

Required Skills:

• Proven expertise in developing and executing marketing strategies that drive measurable business results
• Strong leadership skills with a track record of building and managing high-performing teams
• Experience in content marketing, brand positioning, and digital marketing
• Ability to balance high-level strategic thinking with hands-on execution in a fast-paced environment
• Exceptional communication and storytelling abilities
• Knowledge of marketing automation tools and Salesforce Marketing Cloud

Preferred Skills:

• Familiarity with financial services, specifically in the cards and payments space
• Prior experience in a high-growth scale-up environment
• Strong analytical mindset with experience in performance-driven marketing

ASSUMPTION: The ideal candidate will have a proven track record of driving business growth through innovative marketing strategies and possess strong leadership skills to manage and mentor team members.

💰 Compensation & Benefits

Salary Range: CAD 150,000 - CAD 180,000 per year (Based on industry standards for a Sr. Manager role in Toronto)

Benefits:

• Competitive compensation and comprehensive benefits package
• Internal training and professional coaching to support your development and enhance skills
• Generous vacation policy, including bi-weekly summer hours and holiday slowdown in December
• Freedom to choose between Mac and PC for customizing your workspace

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options (3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Manager role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on contextual engagement platforms for the financial industry

Company Size: 51-200 employees (Mid-sized company with a startup-like culture)

Founded: 2013 (12 years in operation)

Company Description:

• Named by LinkedIn Top Startups and Canadian Innovation Exchange Top 10 as one of the hottest high-growth global companies to work for in the country
• Canada’s Top 50 Fintech Companies by Digital Finance Institute
• LinkedIn Top 15 Startup and Canadian Innovation Exchange Top 10
• Empowers enterprises to connect with their customers more meaningfully through micro-personalized experiences, powered by contextual data
• Leverages unique and patent-protected AI and machine learning capabilities to deliver effective customer engagement programs

Company Specialties:

• Device Management
• Real-Time Mobile Analytics
• Context-Aware Computing
• M2M
• TTS and STT
• Accessibility
• Augmented Reality
• Ambient Intelligence and Calm Computing
• Cloud Synchronization
• Push Notifications
• Location-Based Services
• Digital Experiences
• Customer Experience
• SaaS
• and Financial Services

Company Website: flybits.com

ASSUMPTION: Flybits offers a dynamic work environment with a strong focus on innovation and growth. The company's commitment to diversity and inclusion is reflected in its equal employment opportunity policy.

📊 Role Analysis

Career Level: Senior Manager (Mid-career level with significant experience required)

Reporting Structure: Reports directly to the Chief Growth Officer (CGO) and works closely with cross-functional teams, including Growth, Product, and Sales

Work Arrangement: Hybrid (3 days on-site per week, with the remaining days working remotely)

Growth Opportunities:

• Potential to grow into a VP or Director of Marketing role as the company continues to expand
• Opportunities to lead and mentor junior team members, fostering a culture of growth and development
• Chance to work on high-impact projects that drive business growth and shape the company's marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site per week, with the remaining days working remotely)

Office Location(s): 200 Wellington St W, Toronto, Ontario M5V, CA

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada
• Known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
• Offers a mix of urban and suburban living options, with a strong public transportation system

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options (3 days on-site per week)

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a wide range of amenities and attractions. The hybrid work arrangement provides flexibility while still fostering a collaborative office culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's career portal
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership, focusing on strategic thinking and cultural fit
• Background check and reference check before extending an offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Marketing expertise and industry knowledge
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the job description
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research the company and its industry to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills by preparing a short marketing campaign pitch or strategic plan for the company

ATS Keywords: B2B Marketing, Content Marketing, Brand Positioning, Digital Marketing, Lead Generation, PR, Marketing Strategy, Marketing Automation, Salesforce Marketing Cloud, Hybrid Work, Toronto

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their marketing strategies, leadership experiences, and alignment with the company's values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Salesforce Marketing Cloud
• SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, Salesforce Marketing Cloud, and a suite of digital marketing tools to drive effective campaigns and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embrace change and continuously seek new ways to improve
• Collaboration: Work together to achieve common goals and celebrate successes
• Integrity: Act with honesty and transparency in all interactions
• Customer-centric: Prioritize customer needs and exceed expectations
• Diversity & Inclusion: Foster an inclusive environment that values diverse perspectives

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Strategic and data-driven, with a strong analytical mindset
• Collaborative and team-oriented, with excellent communication skills
• Results-focused, with a proven track record of driving business growth
• Cultural fit with a dynamic, high-growth startup environment

Self-Assessment Questions:

• How do you align with Flybits' core values, specifically 'Innovation' and 'Customer-centric'?
• Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration
• How do you approach continuous learning and staying up-to-date with industry trends and emerging marketing technologies?

ASSUMPTION: Applicants should carefully consider their alignment with Flybits' core values and work style preferences before applying. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment
• Balancing strategic thinking with hands-on execution, often under tight deadlines
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work
• Navigating a rapidly evolving marketing landscape, with new tools and trends emerging constantly

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing high-performing teams. They should also be adaptable and comfortable with change, as the marketing landscape is constantly evolving.

📈 Similar Roles Comparison

• Compared to other Sr. Manager, Marketing & Content roles, this position offers a unique opportunity to work in the fintech industry, focusing on contextual engagement platforms for the financial sector
• Flybits' focus on innovation and growth provides a dynamic work environment with significant growth potential
• As a mid-sized company, Flybits offers a more intimate and collaborative work culture compared to larger enterprises, with opportunities for greater impact and visibility

ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and the opportunity to work in a high-growth, innovative industry. Applicants should consider their preference for a mid-sized company culture and the specific challenges and opportunities that come with working in the fintech sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including messaging, sales collateral, and competitive analysis
• Leading a team to create and implement a successful PR campaign, securing media coverage and raising brand awareness
• Overseeing the planning and execution of a digital marketing campaign, driving measurable results and optimizing performance based on data analysis

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Sr. Manager, Marketing & Content role at Flybits. Applicants should be prepared to discuss their relevant experiences and accomplishments in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the team collaborate and support each other's efforts to achieve common goals?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to contribute to the team's success. Applicants should prepare thoughtful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences that match the job description
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research the company and its industry to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills by preparing a short marketing campaign pitch or strategic plan for the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.