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Sr. Manager, Marketing - EMEA

Inari Medical
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Manager, Marketing - EMEA

πŸ”Ή Company: Inari Medical

πŸ”Ή Location: Remote - Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Medical Equipment Manufacturing

πŸ”Ή Date Posted: 2025-04-09

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive EMEA marketing strategies for VTE products
  • Leading and mentoring a high-performing marketing team
  • Collaborating with cross-functional teams for successful product launches
  • Analyzing market trends and customer insights to drive strategic decision-making
  • Ensuring consistent brand messaging and positioning across all EMEA markets

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the medical devices landscape to succeed in driving market growth and establishing the company as a leader in VTE solutions.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive EMEA marketing strategy for VTE products, aligning with global objectives and adapting to regional market nuances.

βœ… Analyze market trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing initiatives.

βœ… Oversee the development and execution of integrated marketing campaigns across various channels, including digital, print, events, and educational programs.

βœ… Lead, mentor, and develop a high-performing marketing team, fostering a collaborative environment with clear performance expectations and professional growth opportunities.

βœ… Collaborate with local sales teams to understand market dynamics and tailor marketing initiatives accordingly.

βœ… Develop and deliver effective sales enablement tools and training programs to equip sales teams with the knowledge and resources to execute marketing strategies successfully.

βœ… Ensure consistent brand messaging and positioning across all EMEA markets.

βœ… Lead the cross-functional collaboration for successful new product introduction launches in the EMEA region, from MDR submission through to commercial availability.

βœ… Partner with Demand Planning to ensure accurate forecasting and timely product availability.

βœ… Collaborate with US Strategic Marketing to define and refine the value proposition and target market for new products.

βœ… Develop and implement comprehensive educational programs for healthcare professionals and sales teams, ensuring effective training on VTE treatment and new product features.

βœ… Collaborate with commercial marketing teams and clinical research teams in the US to execute the marketing campaigns surrounding new clinical study data releases in the EMEA region.

βœ… Oversee the planning, execution, and vendor management for key industry events, congresses, and symposia, ensuring cost-effective and high-quality outcomes.

βœ… Collaborate with medical affairs and clinical teams to ensure the accuracy and relevance of educational content.

βœ… Develop and manage the EMEA VTE marketing budget, ensuring efficient allocation of resources.

βœ… Monitor and analyze marketing performance metrics, including ROI on expenditures, providing regular reports and insights to senior management.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Life Sciences, Business Administration, or a related field.

Experience: Minimum of 8-10 years of marketing and/or sales experience in the medical devices, healthcare, or pharmaceutical sector, with a focus on product marketing, brand management, or commercial strategy. Minimum of 3-5 years of experience managing a team or department.

Required Skills:

  • Proven track record of developing and executing successful marketing strategies in the EMEA region
  • Strong knowledge of healthcare systems
  • Strong analytical skills with the ability to assess market trends, competitive landscapes, and customer insights to drive strategic decision-making
  • Demonstrated leadership skills with experience managing and developing high-performing teams
  • Strong understanding of the medical device regulatory environment and compliance requirements
  • Strong problem-solving skills with the ability to anticipate challenges, develop solutions, and drive execution
  • Exceptional verbal and written communication skills, with the ability to craft compelling messaging for diverse audiences, including healthcare professionals, sales teams, and internal stakeholders

Preferred Skills:

  • Master’s degree in a relevant field
  • Experience in digital marketing and e-commerce within the medical devices industry
  • Established relationships with key opinion leaders in the VTE field
  • Vast sales experience in the medical device industry, as an individual contributor and/or as a people leader of a sales team

ASSUMPTION: Candidates with a strong background in medical device marketing, experience working in a matrixed organization, and a proven track record of driving market growth will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (Estimated based on industry standards for a senior marketing manager role in Germany with 8-10 years of experience)

Benefits:

  • Competitive health and wealth benefits
  • Background check required upon employment

Working Hours: Full-time position with standard business hours, flexible to accommodate team meetings and collaboration across time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Inari Medical operates in the medical equipment manufacturing industry, focusing on developing innovative solutions for unmet and underserved health needs.

Company Size: Inari Medical has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Inari Medical was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

  • Inari Medical is a commercial-stage medical device company focused on developing products to treat and transform the lives of patients suffering from venous diseases.
  • The company aims to improve lives in extraordinary ways by creating innovative solutions for both unmet and underserved health needs.
  • Inari Medical is committed to fostering a culture of collaboration, innovation, and continuous learning.

Company Specialties:

  • Venous disease treatment
  • Innovative medical device solutions
  • Global market expansion

Company Website: http://inarimedical.com/

ASSUMPTION: Working at Inari Medical offers candidates the opportunity to contribute to cutting-edge medical technology and make a significant impact on patients' lives.

πŸ“Š Role Analysis

Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and experience in medical device marketing.

Reporting Structure: The Sr. Manager, Marketing - EMEA will report directly to the Vice President of Marketing and collaborate with various cross-functional teams, including sales, regulatory, medical affairs, and supply chain.

Work Arrangement: This role is remote, with a focus on the EMEA region. It requires flexibility to accommodate team meetings and collaboration across time zones.

Growth Opportunities:

  • Potential to expand the role's scope and responsibilities as the company grows and enters new markets
  • Opportunities to mentor and develop junior team members, fostering a culture of growth and learning
  • Possibility to transition into other leadership roles within the organization as the candidate's skills and interests evolve

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as Inari Medical continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Remote work environment, with occasional in-person meetings and events as needed

Office Location(s): Germany, with flexibility to work from other EMEA locations as needed

Geographic Context:

  • Germany is the largest economy in Europe, with a well-established healthcare system and a strong focus on medical innovation
  • The EMEA region presents diverse market dynamics, requiring a nuanced understanding of local needs and preferences
  • Remote work offers flexibility and the opportunity to balance work-life responsibilities more effectively

Work Schedule: Full-time position with standard business hours, flexible to accommodate team meetings and collaboration across time zones

ASSUMPTION: Working remotely in the EMEA region requires strong self-motivation, time management skills, and the ability to thrive in a distributed team environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
  • Final interview with the Vice President of Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Understanding of the medical device regulatory environment
  • Communication and presentation skills
  • Cultural fit and alignment with Inari Medical's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the medical device industry and Inari Medical's mission
  • Prepare examples of your marketing strategies, campaigns, and their outcomes to discuss during the interview
  • Research Inari Medical's competitors and market position to show your industry knowledge

ATS Keywords: Marketing Strategy, Team Leadership, Market Analysis, Sales Enablement, Brand Management, Regulatory Compliance, Digital Marketing, Healthcare Systems, Budget Management, Communication Skills, Problem Solving, Product Launch, Collaboration, Training Development, Performance Measurement, Customer Insights

ASSUMPTION: Inari Medical's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patients first: Inari Medical prioritizes the needs and well-being of patients above all else
  • No small plans: The company encourages bold, innovative thinking and a commitment to making a significant impact
  • Take care of each other: Inari Medical fosters a collaborative, supportive work environment that prioritizes the growth and success of its employees

Work Style:

  • Results-driven: Inari Medical values employees who take initiative, set ambitious goals, and deliver meaningful outcomes
  • Collaborative: The company encourages open communication, active listening, and cross-functional teamwork
  • Adaptable: Inari Medical embraces change and encourages employees to be flexible and responsive to new challenges and opportunities

Self-Assessment Questions:

  • Do you share Inari Medical's commitment to prioritizing patient needs and improving lives through innovative solutions?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to change as needed?
  • Do you thrive in a collaborative, team-oriented work environment, and are you committed to supporting the growth and success of your colleagues?

ASSUMPTION: Candidates who align with Inari Medical's values and work style will be well-suited for this role and likely to find success and fulfillment in the company's culture.

⚠️ Potential Challenges

  • Managing a remote, distributed team across multiple time zones and cultures
  • Balancing global strategy with local market execution and adaptation
  • Navigating the complex and evolving medical device regulatory environment
  • Keeping up with the latest market trends, technologies, and competitive dynamics in the medical device industry

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the EMEA region and the opportunity to drive market growth and establish Inari Medical as a leader in VTE solutions
  • Compared to other marketing management roles in the medical device industry, this position offers a higher degree of strategic influence and global impact
  • Career progression in this role could lead to broader leadership responsibilities within Inari Medical's global marketing organization

ASSUMPTION: Candidates should consider this role's unique focus on the EMEA region and its potential for significant market impact when evaluating their career goals and aspirations.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy for a new VTE product launch in the EMEA region, from MDR submission to commercial availability
  • Analyzing market trends and customer insights to identify opportunities for innovative marketing initiatives and product differentiation
  • Collaborating with cross-functional teams to develop and deliver effective sales enablement tools and training programs for the EMEA sales force

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and cross-functional nature of the Sr. Manager, Marketing - EMEA role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for growth and expansion in the EMEA region?
  • How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days?
  • What are the most significant challenges facing the EMEA marketing team, and how can this role address them?
  • How does Inari Medical support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and marketing expertise
  • Prepare examples of your marketing strategies, campaigns, and their outcomes to discuss during the interview
  • Research Inari Medical's competitors and market position to show your industry knowledge
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.