📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Media
🔹 Company: Visa
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Co-leading the Media strategy to build the Visa brand and drive business results for Core and Client campaigns
- Developing and executing best-in-class Media plans for Visa and Clients
- Overseeing the Media strategy of Core and Client campaigns and ensuring the performance of Visa campaigns
- Collaborating cross-functionally with other business areas and engaging with key stakeholders
- Co-leading the Media agency in Mexico to produce best-in-class work and holding them accountable for their performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both the marketing and Media landscapes to effectively drive brand preference and achieve Media KPIs.
📋 Key Responsibilities
✅ Develop and execute Media plans for brand and client initiatives
✅ Build brand preference and achieve all Media KPIs
✅ Create and execute best-in-class Media plans for Visa and Clients
✅ Oversee the Media strategy of Core and Client campaigns
✅ Accountable for the performance of Visa campaigns and Client Campaigns, measured by effectiveness, performance, and costs
✅ Develop Media strategies and plans
✅ Oversee one of the Media agencies globally
✅ Collaborate cross-functionally with other business areas
ASSUMPTION: This role requires a strong analytical mindset and the ability to transform consumer and client insights into effective strategies.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 8+ years of relevant work experience
Required Skills:
- Strong marketing skills with a proven track record of developing successful campaigns based on data
- Solid strategic thinking with the ability to craft and articulate marketing strategies rooted in a deep understanding of consumers and the business
- Ability to combine creative marketing with business acumen, focusing on results
- Strong interpersonal skills and the ability to work cross-functionally in a matrix organization
- Ability to inspire and lead agencies
- Strong analytical mindset
- Proven social media marketing expertise
- Bilingual in English & Spanish. Portuguese is a plus.
Preferred Skills:
- 9+ years of relevant work experience
ASSUMPTION: Candidates with more years of experience and additional relevant skills may have an advantage in this competitive role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 and $180,000 USD per year, based on industry standards for a Senior Manager position in Marketing Media with 8+ years of experience in Mexico City.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: This is a full-time, hybrid position with an expectation of 40 hours per week. The number of days expected in the office will be confirmed by the Hiring Manager.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
- The company offers a range of payment products and services, including credit, debit, prepaid, and commercial payments.
- Visa facilitates over 259 billion payments transactions annually, connecting consumers, merchants, financial institutions, and government entities.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Marketing and brand management
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams, drive innovation, and make a global impact in the payments industry.
📊 Role Analysis
Career Level: This is a senior management role, reporting directly to the Senior Director of Brand Marketing Mexico.
Reporting Structure: The role involves overseeing one of the Media agencies globally and collaborating with regional Hub functions.
Work Arrangement: This is a hybrid position, with an expectation of days in the office to be confirmed by the Hiring Manager.
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows and evolves
- Opportunities to work on high-impact projects and campaigns
- Chance to develop leadership and management skills by overseeing the Media agency and collaborating with cross-functional teams
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and global organization.
🌍 Location & Work Environment
Office Type: Visa's Mexico City office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters); 1 Market St, San Francisco, CA 94105, US (Regional Office); 900 Metro Center Blvd, Foster City, CA 94404, US (Regional Office)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history
- The city is known for its bustling arts, music, and food scenes, as well as its numerous museums, parks, and historical sites
- Mexico City is a major financial and economic hub, with a thriving business environment
Work Schedule: The work schedule for this hybrid position is yet to be determined, with an expectation of 40 hours per week.
ASSUMPTION: Working in Mexico City offers a unique blend of cultural experiences, professional opportunities, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Senior Director of Brand Marketing Mexico
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management capabilities
- Cross-functional collaboration and communication
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and Media experience, as well as your ability to drive business results
- Prepare examples of successful campaigns you've led and the impact they had on brand preference and Media KPIs
- Demonstrate your proficiency in English and Spanish, with Portuguese as a plus
ATS Keywords: Marketing Media, Brand Strategy, Media Planning, Agency Leadership, Cross-Functional Collaboration, Business Acumen, Data-Driven Decision Making, Consumer Insights, Client Understanding, Social Media Marketing
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Proficiency in industry-standard tools and technologies is expected, with the opportunity to learn and utilize new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Visa's customer-centric approach in your marketing strategies?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve business results?
- How do you ensure that your work style contributes to a positive and inclusive team environment?
ASSUMPTION: Visa values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic and global work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders, including clients, agencies, and internal teams
- Balancing the need for innovation with the requirement to maintain brand consistency
- Adapting to a hybrid work environment and managing remote team members
- Navigating a large and complex organization, with multiple layers of management
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, with a focus on Media strategy and planning
- Unlike other roles, this position requires a strong analytical mindset and the ability to transform consumer and client insights into effective strategies
- Career progression may include moving into a more senior leadership role, such as Vice President of Marketing, or specializing in a specific area, such as Digital Marketing or Brand Management
ASSUMPTION: This role offers a unique opportunity to develop skills in Media strategy and planning, with the potential to grow into a more senior leadership position.
📝 Sample Projects
- Developing a comprehensive Media strategy for a new product launch, including target audience segmentation, channel selection, and messaging
- Analyzing campaign performance data to optimize Media spend and improve ROI
- Collaborating with cross-functional teams to create integrated marketing campaigns that drive brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Visa and its clients?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its employees?
- What is the expected work-life balance for this hybrid position?
- How does Visa foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and Media experience, as well as your ability to drive business results
- Prepare examples of successful campaigns you've led and the impact they had on brand preference and Media KPIs
- Demonstrate your proficiency in English and Spanish, with Portuguese as a plus
- Follow up with the Hiring Manager two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
