📌 Core Information
🔹 Job Title: Senior Marketing Manager, Outdoor Power Equipment - The Toro Company
🔹 Company: The Toro Company
🔹 Location: Beatrice, Nebraska, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- P&L ownership and delivery on financial commitments
- Product line ownership and development
- Retail performance monitoring and optimization
- Inventory management and demand planning
- Cross-functional collaboration with various teams and channel partners
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong interpersonal skills to manage multiple stakeholders and drive category performance.
📋 Key Responsibilities
✅ Own and deliver on all aspects of the P&L, from topline revenue down through controllable profit contribution (CPC)
✅ Develop and drive line structures to achieve financial objectives and optimize working capital
✅ Monitor retail performance and develop actions to optimize financial performance based on trends
✅ Conduct dealer visits and contractor ride-a-longs to gather insights and drive product, pricing, programs, and placement strategies
✅ Own demand planning ranges from current month through 2-year horizon and manage finished goods and WIP inventory
✅ Regularly review build schedules, open back orders, and safety stock commitments, and make recommended build schedule swaps where needed
✅ Review slow-moving inventory and develop strategies to sell through
ASSUMPTION: This role requires a strong customer orientation, with experience leading Voice of Customer initiatives and driving customer-centric strategies.
🎯 Required Qualifications
Education: BA or BS Degree in marketing-related discipline required
Experience: 10+ years of marketing experience required, with a legacy of P&L leadership and successful delivery on company financial commitments
Required Skills:
- Strong analytical skills and demonstrated superior interpersonal, supervisory, and leadership abilities for project/team management
- Excellent interpersonal and communication skills, exhibit initiative, and be a team player fully supportive of division and company objectives and culture
- Passion for providing market-leading products on time and within project scope, including a minimum of 7 years of successfully managing new product development efforts
Preferred Skills:
- MBA preferred with 8+ years’ experience in consumer, mid-price/premium products
- Experience in multi-channel (mass and dealer) go to market strategies preferred
- Emerging technologies experience, including product portfolio electrification and/or IoT desired
ASSUMPTION: Candidates with experience in the outdoor power equipment industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $126,000 - $160,000 annually
Benefits:
- Affordable and top-tier medical, dental, and vision plans
- 401k
- Tuition reimbursement
- Flexible schedule (summer hours)
- Growth opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 10,001+ employees
Founded: 1914 (as a company, The Toro Company; Spartan Mowers was founded in 2013)
Company Description:
- Part of The Toro Company family of brands, which includes Toro, Ditch Witch, Exmark, and others
- Manufactures and markets outdoor power equipment, including lawn mowers, snow removal equipment, and related products
- Committed to innovation, quality, and customer satisfaction
Company Specialties:
- Outdoor power equipment
- Lawn care and maintenance
- Snow removal
- Irrigation systems
Company Website: http://www.thetorocompany.com
ASSUMPTION: The Toro Company is a well-established organization with a strong reputation in the outdoor power equipment industry. This role offers the opportunity to work for a large, global company with a diverse portfolio of brands.
📊 Role Analysis
Career Level: Senior-level management role with significant strategic and operational responsibilities
Reporting Structure: This role will work broadly across the organization and with distribution and dealer channel partners
Work Arrangement: On-site, with current employees working 5-days on campus in Beatrice, NE. Hybrid/remote may be considered for current employees at other Toro locations and divisions
Growth Opportunities:
- Potential for career progression within the marketing department or the broader organization
- Opportunities to work on diverse brands and product categories within The Toro Company portfolio
- Tuition reimbursement and other growth-focused benefits
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the Spartan Mowers brand and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, office-plant blended environment
Office Location(s): Beatrice, Nebraska, United States
Geographic Context:
- Beatrice, Nebraska, is a small city with a population of approximately 12,500 people
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and a lower cost of living compared to larger cities
- The city is located about an hour south of Lincoln, Nebraska, and about two hours southwest of Omaha, Nebraska
Work Schedule: Full-time, typically 40 hours per week, with flexible summer hours
ASSUMPTION: The location of this role in Beatrice, Nebraska, offers a unique blend of small-town charm and easy access to larger urban centers, providing a pleasant work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Interpersonal and communication skills
- Leadership and team management abilities
- Industry knowledge and understanding of the outdoor power equipment market
Application Tips:
- Highlight relevant marketing experience and P&L leadership achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and customer-centric mindset
ATS Keywords: Marketing, P&L, product development, retail performance, inventory management, customer-centric, strategic thinking, analytical skills, leadership, team management, outdoor power equipment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and leadership abilities, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering on financial commitments
- Customer-centric and committed to understanding customer needs and preferences
- Adaptable and able to thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's values and mission?
- Can you provide an example of a time when you had to adapt to a significant change in the market or customer preferences?
- How do you approach building and maintaining strong relationships with key customers and stakeholders?
ASSUMPTION: The Toro Company values a strong work-life balance, a positive and inclusive work environment, and employees who embody their core values.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and analytical skills, which may be challenging for candidates without relevant experience
- The role involves managing a significant P&L and requires a strong commitment to delivering on financial objectives
- The role may require occasional travel to meet with channel partners, attend industry events, or visit customer locations
- The role is based in a small city, which may limit access to certain amenities and cultural attractions compared to larger urban centers
ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents challenges that require a strong, strategic, and adaptable candidate.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the outdoor power equipment industry, this role offers a unique opportunity to work for a large, global company with a diverse portfolio of brands
- The role requires a higher level of strategic thinking and analytical skills than many other marketing roles in the industry
- Career progression opportunities may be more limited in this role compared to smaller, more nimble organizations, but the potential impact on the broader organization is significant
ASSUMPTION: This role offers a unique blend of strategic responsibility, organizational influence, and growth potential, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including pricing, placement, and promotional strategies
- Conducting a comprehensive market analysis and customer segmentation study to inform product development and marketing strategies
- Optimizing retail performance through targeted promotions, inventory management, and customer engagement initiatives
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, requiring a strong understanding of the market, customers, and competitive landscape.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Spartan Mowers brand and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign or initiative that the company has implemented recently, and what was the outcome?
- How does the company approach collaboration and information sharing between different departments and brands within the organization?
- What are the most significant challenges facing the Spartan Mowers brand in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the company's strategic direction, marketing approach, and organizational culture, helping the candidate determine if the role and company are the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and P&L leadership achievements
- Write a cover letter that emphasizes your fit for the role and the company's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and customer-centric mindset
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
