📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Strategy - Digital
🔹 Company: Thomson Reuters
🔹 Location: CAN-Toronto-19 Duncan Street, Toronto, ON M5H 3G6, CA
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Setting strategic approach for demand generation within the Legal segment, focusing on E-commerce sales.
- Collaborating with digital, product marketing, and technology teams to create and activate innovative marketing strategies.
- Analyzing campaign performance and providing insights to leadership and stakeholders.
- Deep understanding of Legal go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence.
- Strong leadership, collaboration, teamwork, and relationship-building skills across multiple levels and functions in the organization.
ASSUMPTION: This role requires a strategic mindset, data-driven approach, and the ability to work effectively across multiple teams and functions.
📋 Key Responsibilities
✅ Help determine buying journey for E-commerce channel.
✅ Partner with digital and product marketing teams to research and define buying personas.
✅ Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment.
✅ Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
✅ Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
✅ Partner closely with the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities.
✅ Deliver effective marketing strategies to fuel pure digital sales.
✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
✅ Consistently monitor digital sales performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis to drive marketing effectiveness and revenue growth.
🎯 Required Qualifications
Education: BA/BS required; MBA preferred
Experience: 6+ years of experience in digital marketing, growth marketing, or demand gen, with deep understanding of marketing frameworks and channel mix activation
Required Skills:
- Strong leadership, collaboration, teamwork, and relationship-building skills
- Strong E-commerce, paid and organic digital experience and CX thinking
- Deep understanding of modern demand generation technologies, platforms, and systems
- Experience organizing and executing events, tradeshows, and conferences
- Experience or knowledge of the Legal markets a plus
Preferred Skills:
- Experience with data analysis and visualization tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through strategic planning and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Estimated based on industry standards for a Sr. Manager role in Marketing with 6+ years of experience in the Toronto area)
Benefits:
- Hybrid Work Model (2-3 days a week in the office)
- Flexibility & Work-Life Balance (Flex My Way program)
- Career Development and Growth (Grow My Way programming)
- Industry Competitive Benefits (Comprehensive benefit plans)
- Culture (Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more)
- Social Impact (Two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives)
- Making a Real-World Impact (Helping uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The estimated salary range is based on industry standards for a Sr. Manager role in Marketing with 6+ years of experience in the Toronto area. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information services industry, providing news and information-based tools to professionals in legal, tax, accounting, compliance, government, and media.
Company Size: Thomson Reuters has 10,001+ employees globally, with a significant presence in Toronto, Canada.
Founded: Thomson Reuters was founded in 2008 through the combination of Thomson Corporation and Reuters Group.
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals.
- Their worldwide network of journalists and specialist editors keep customers up to speed on global developments, with a particular focus on legal, regulatory, and tax changes.
- Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges (symbol: TRI).
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: http://tr.com
ASSUMPTION: Thomson Reuters is a well-established company with a strong global presence, offering a wide range of products and services to professionals across various industries.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Sr. Manager, Marketing Strategy - Digital reports directly to the Director of Marketing Strategy and works closely with the segment GM, marketing digital team, enterprise technology teams, and multiple marketing capabilities.
Work Arrangement: This is a hybrid role, with employees working on-site for 2-3 days a week and remotely for the remainder of the time.
Growth Opportunities:
- Potential career progression into a Director or VP role within Marketing or a related field.
- Opportunities to expand skills and expertise through collaboration with various teams and functions.
- Access to professional development resources and training programs through the Grow My Way initiative.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, with opportunities to gain experience in strategic planning, leadership, and cross-functional collaboration.
🌍 Location & Work Environment
Office Type: The Toronto office is a modern, collaborative workspace with a hybrid work arrangement.
Office Location(s): 19 Duncan Street, Toronto, ON M5H 3G6, CA
Geographic Context:
- The Toronto office is located in the heart of downtown Toronto, offering easy access to public transportation, restaurants, and cultural attractions.
- Toronto is a multicultural city with a diverse range of neighborhoods and communities.
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with hiring managers and team members
- Final interview with the Director of Marketing Strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and leadership
- Data analysis and interpretation
- Understanding of the Legal market and competitive landscape
- Alignment with Thomson Reuters' values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to strategic planning, cross-functional collaboration, and data analysis during the interview process.
- Research Thomson Reuters' products, services, and market position to demonstrate your understanding of the company and its offerings.
- Prepare questions to ask the interview panel to showcase your interest in the role and the company.
ATS Keywords: Digital Marketing, Growth Marketing, Demand Generation, Marketing Strategy, Legal Market, E-commerce, Cross-Functional Collaboration, Data Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the Legal market and competitive landscape.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing automation, analytics, and project management.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results through strategic planning and cross-functional collaboration?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about understanding customer needs and delivering innovative solutions?
ASSUMPTION: Thomson Reuters values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment.
- Keeping up with industry trends and technological advancements in the digital marketing landscape.
- Balancing strategic planning and execution responsibilities in a hybrid work arrangement.
- Navigating a large, complex organization with multiple teams and functions.
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Compared to other Sr. Manager roles in Marketing, this position places a stronger emphasis on strategic planning, cross-functional collaboration, and data analysis.
- In the Legal industry, this role requires a deep understanding of Legal go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence.
- Career progression in this role could lead to Director or VP positions within Marketing or related fields, with potential opportunities in other industries or functions.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the market, requiring a strategic and adaptable mindset to succeed.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for the Legal E-commerce segment, driving E-commerce sales and revenue growth.
- Analyzing campaign performance data and providing insights to optimize marketing effectiveness and ROI.
- Collaborating with cross-functional teams to create and activate innovative marketing programs, driving customer engagement and demand generation.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, requiring a strong understanding of marketing frameworks and channel mix activation.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Legal E-commerce segment and the key challenges facing the business?
- How does this role collaborate with other teams and functions within the organization, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experiences?
- How does Thomson Reuters support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, while providing valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic planning, cross-functional collaboration, and data analysis.
- Prepare for the interview process by researching Thomson Reuters' products, services, and market position, as well as the Legal industry and competitive landscape.
- Prepare questions to ask the interview panel to showcase your interest in the role and the company.
- Follow up with the hiring manager within one week after the final interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
