- Job Title: Sr. Manager, Marketing Strategy - Digital
- Company: Thomson Reuters
- Location: United States (Hybrid - 2 days on-site)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 18, 2025
- Experience Level: 6+ years (Mid-Senior level)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative marketing strategies for the Legal segment's E-commerce sales.
- Collaborating with cross-functional teams to create and activate strategies that drive demand generation.
- Analyzing campaign impacts on sales and revenue to optimize performance.
- Deep understanding of the Legal market, customer segmentation, and competitive intelligence.
*ASSUMPTION:* This role requires a strong digital marketing background and experience in demand generation to succeed.
📋 Key Responsibilities
- Strategy & Planning: Develop and execute strategic marketing plans for the Legal E-commerce segment, focusing on digital channels and demand generation.
- Cross-Functional Collaboration: Partner with digital, product marketing, and technology teams to research and define buying personas and create integrated marketing strategies.
- Performance Analysis: Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
- Stakeholder Communication: Consistently monitor digital sales performance data and derive insights to communicate to leadership and key stakeholders.
*ASSUMPTION:* This role requires strong analytical skills and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
- Education: Bachelor's degree (BA/BS) required; Master's degree (MBA) preferred.
- Experience: 6+ years of experience in digital marketing, growth marketing, or demand generation, with deep understanding of marketing frameworks and channel mix activation.
- Required Skills:
- Proven leadership, collaboration, and teamwork skills.
- Strong E-commerce, paid and organic digital experience, and CX thinking.
- Deep understanding of modern demand generation technologies, platforms, and systems.
- Experience organizing and executing events, tradeshows, and conferences.
- Knowledge of the Legal markets a plus.
- Preferred Skills:
- Experience with data analysis and visualization tools.
- Familiarity with marketing automation and CRM platforms.
*ASSUMPTION:* Candidates with experience in the Legal industry or relevant transferable skills will be highly competitive for this role.
💰 Compensation & Benefits
- Salary Range: $99,400 - $184,600 (USD) per year, based on experience and location.
- Benefits:
- Hybrid work model (2-3 days in the office).
- Flexible and supportive benefits, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Working Hours: Full-time, typically 40 hours per week.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 10,001+ employees
- Founded: 1985 (as a public company)
- Company Description: Thomson Reuters is the world’s leading provider of news and information-based tools to professionals. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
- Company Specialties: Intelligent Information, Accounting, Legal, Tax, Media, Technology, and News.
📊 Role Analysis
- Career Level: Mid-Senior level, with potential for growth into a leadership or management role.
- Reporting Structure: This role reports directly to the Director of Marketing Strategy and works closely with the segment GM, marketing digital team, enterprise technology teams, and multiple marketing capabilities.
- Work Arrangement: Hybrid (2-3 days in the office, depending on the role).
- Growth Opportunities:
- Potential to expand responsibilities and influence across the marketing organization.
- Opportunities to work on high-impact projects and initiatives.
- Exposure to senior leadership and stakeholders, providing opportunities for networking and career advancement.
*ASSUMPTION:* Success in this role may lead to increased responsibilities and career growth opportunities within the marketing organization.
🌍 Location & Work Environment
- Office Type: Hybrid (2-3 days in the office)
- Office Location(s): United States (multiple locations)
- Geographic Context: The United States offers a diverse range of cultural, economic, and professional opportunities, with a strong focus on innovation and technology in the Legal industry.
- Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.
*ASSUMPTION:* Candidates should be comfortable working in a hybrid environment and be able to commute to an office location up to 2-3 days per week.
💼 Interview & Application Insights
- Typical Process: Phone screen, behavioral interviews, case study presentation, and final round with senior leadership.
- Key Assessment Areas: Strategic thinking, data analysis, cross-functional collaboration, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Practice your case study presentation and be prepared to discuss your thought process and assumptions.
*ASSUMPTION:* Candidates should be prepared to demonstrate their strategic thinking, data analysis, and communication skills throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
*ASSUMPTION:* Candidates should have experience with relevant marketing, data analysis, and project management tools.
👔 Cultural Fit Considerations
- Company Values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, Stronger Together.
- Work Style: Collaborative, innovative, data-driven, and fast-paced.
- Self-Assessment Questions:
- How do you align with Thomson Reuters' company values?
- How comfortable are you working in a hybrid environment and collaborating with remote teams?
- How do you approach continuous learning and skill development in a fast-paced, AI-enabled environment?
*ASSUMPTION:* Candidates should be able to demonstrate their alignment with Thomson Reuters' company values and work style preferences.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Managing remote team members and cross-functional collaborations effectively.
- Keeping up with industry trends and technological advancements in digital marketing and demand generation.
*ASSUMPTION:* Candidates should be prepared to manage multiple priorities, work effectively in a hybrid environment, and stay current with industry trends and technologies.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on E-commerce sales and digital marketing strategies for the Legal segment, while similar roles may focus on other segments or channels.
- Industry Context: The Legal industry is highly competitive and dynamic, with a strong focus on innovation and technology.
- Career Path Comparison: This role offers opportunities for growth into leadership or management positions within the marketing organization.
*ASSUMPTION:* Candidates should understand the unique aspects of this role and how it differs from similar roles in the industry.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive E-commerce sales for a specific Legal product or service.
- Analyzing campaign performance data to optimize strategies and improve ROI.
- Collaborating with cross-functional teams to create and activate integrated marketing strategies that drive demand generation.
*ASSUMPTION:* Candidates should be prepared to discuss their experience with similar projects and how they approached data analysis, strategy development, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Legal segment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thomson Reuters support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does Thomson Reuters address them?
*ASSUMPTION:* Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://thomsonreuters.wd5.myworkdayjobs.com/External_Career_Site/job/USA-MSP-2900-Ames-Crossing-Road/Sr-Manager--Marketing-Strategy---Digital_JREQ189914).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interviews by using the STAR method to structure your responses.
- Practice your case study presentation and be prepared to discuss your thought process and assumptions.
- Follow up with the hiring manager one week after submitting your application, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
