Sr. Manager, Marketing Strategy - Digital

📌 Core Information

🔹 Job Title: Sr. Manager, Marketing Strategy - Digital

🔹 Company: Thomson Reuters

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Setting strategic approach for legal segment marketing
• Driving integrated marketing strategies for E-commerce sales
• Collaborating with cross-functional teams for planning and execution
• Measuring and analyzing campaign impact on sales and revenue

ASSUMPTION: This role requires a strategic mindset, strong data acumen, and excellent leadership skills to drive marketing strategies and optimize digital channels.

📋 Key Responsibilities

✅ Help determine buying journey for E-commerce channel

✅ Partner with digital and product marketing teams to research and define buying personas

✅ Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment

✅ Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity

✅ Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies

✅ Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities

✅ Deliver effective marketing strategies to fuel pure digital sales

✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

✅ Consistently monitor digital sales performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven analysis to optimize marketing efforts and drive sales growth.

🎯 Required Qualifications

Education: BA/BS required; MBA preferred

Experience: 6+ years in digital marketing, growth marketing, or demand gen

Required Skills:

• Proven leadership, collaboration, teamwork, and relationship-building skills
• Strong E-commerce, paid and organic digital experience, and CX thinking
• Deep understanding of modern demand generation technologies, platforms, and systems
• Experience or knowledge of the Legal markets

Preferred Skills:

• Experience in organizing and executing events, tradeshows, and conferences

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on E-commerce and demand generation, and be comfortable working in a cross-functional, data-driven environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 USD (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Hybrid work model (2-3 days in office)
• Flexible work arrangements, including work from anywhere for up to 8 weeks per year
• Industry-competitive benefits, including flexible vacation, mental health days, access to Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in digital marketing, with 6+ years of experience, in the Toronto area.

📌 Applicant Insights

🔍 Company Context

Industry: Thomson Reuters operates in the information services industry, providing news and information-based tools to professionals in various fields, including legal, tax, accounting, compliance, government, and media.

Company Size: Thomson Reuters has 10,000+ employees globally, providing a large and diverse work environment.

Founded: Thomson Reuters was founded in 1981, with a rich history in providing trusted journalism and news services.

Company Description:

• Thomson Reuters is the world’s leading provider of news and information-based tools to professionals
• The company serves professionals across legal, tax, accounting, compliance, government, and media
• Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions

Company Specialties:

• Intelligent Information
• Accounting
• Legal
• Tax
• Media
• Technology
• and News

Company Website: http://tr.com

ASSUMPTION: Thomson Reuters is a well-established company with a strong reputation in the information services industry, providing a robust platform for professional growth and development.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Sr. Manager, Marketing Strategy reports directly to the Director of Marketing Strategy and works closely with the segment GM, marketing digital team, enterprise technology teams, and multiple marketing capabilities.

Work Arrangement: This role follows a hybrid work model, with 2-3 days in the office per week.

Growth Opportunities:

• Potential career progression into director or vice president roles within marketing
• Broad exposure to various aspects of marketing strategy and digital channels
• Opportunities to work with and learn from experienced professionals across multiple teams

ASSUMPTION: This role offers significant growth potential, with exposure to various aspects of marketing strategy and the opportunity to work with experienced professionals across multiple teams.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days in office per week)

Office Location(s): 19 Duncan Street, Toronto, ON M5H 3G6, CA

Geographic Context:

• Toronto is a multicultural city with a diverse range of neighborhoods and amenities
• The office is located in the downtown core, with easy access to public transportation
• The city offers a vibrant arts and culture scene, with numerous museums, theaters, and festivals

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Toronto offers a dynamic work environment with a diverse range of cultural and recreational opportunities, and a robust public transportation system.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and planning skills
• Data analysis and interpretation abilities
• Leadership and teamwork skills
• Understanding of the legal market and relevant marketing channels

Application Tips:

• Highlight relevant experience in digital marketing, E-commerce, and demand generation
• Demonstrate strong data-driven decision-making skills
• Showcase leadership and collaboration skills through examples from previous roles
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role

ATS Keywords: Digital Marketing, E-commerce, Demand Generation, Marketing Strategy, Legal Market, Data Analysis, Leadership, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis, leadership, and market-specific knowledge, with a strong emphasis on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, data analysis tools, and project management software to effectively manage marketing campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Obsess over our Customers
• Compete to Win
• Challenge (Y)our Thinking
• Act Fast / Learn Fast
• Stronger Together

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Agile and adaptable to change
• Strong focus on customer-centricity

Self-Assessment Questions:

• How do you align with the company's value of 'Obsess over our Customers' in your approach to marketing strategy?
• Describe a time when you had to adapt quickly to a significant change in the market or customer behavior. How did you approach this challenge, and what was the outcome?
• How do you ensure that your work style meshes well with a collaborative, cross-functional team environment?

ASSUMPTION: Thomson Reuters values a customer-centric, data-driven, and collaborative work environment, with a strong emphasis on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of digital marketing and evolving customer behaviors
• Navigating a large, matrixed organization with diverse teams and perspectives
• Adapting to a hybrid work environment and maintaining productivity and collaboration

ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders, staying current with digital marketing trends, navigating a large organization, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other marketing strategy roles, this position places a stronger emphasis on E-commerce sales and digital channels
• This role requires a deeper understanding of the legal market and relevant customer segments
• Career progression in this role may differ from other marketing strategy positions, with potential opportunities in legal-specific or digital-focused roles

ASSUMPTION: This role offers a unique blend of marketing strategy, digital focus, and legal market expertise, with distinct career progression opportunities.

📝 Sample Projects

• Developing and executing a targeted E-commerce campaign for a specific legal product or service
• Conducting market research and customer segmentation analysis to inform marketing strategies
• Collaborating with cross-functional teams to create and launch a new digital marketing platform or tool

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, with a focus on driving E-commerce sales and optimizing digital marketing channels.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the legal segment, and how will my work impact the broader organization?
• What are the key priorities for the first 90 days in this role, and how will my onboarding process support these objectives?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the legal segment's marketing efforts, and how can this role address them?
• How does the company's hybrid work model support productivity, collaboration, and work-life balance?

ASSUMPTION: These interview questions help assess the role's strategic impact, onboarding process, professional development opportunities, market challenges, and work environment expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in digital marketing, E-commerce, and demand generation
• Prepare examples of your leadership and collaboration skills through specific, quantifiable achievements from previous roles
• Be ready to discuss your understanding of the legal market and relevant customer segments
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.