📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Strategy - Digital
🔹 Company: Thomson Reuters
🔹 Location: Eagan, Minnesota, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Setting strategic approach for demand generation in the Legal segment
- Planning and performance prioritization for integrated marketing campaigns
- Collaborating with cross-functional teams to optimize digital channels
- Measuring and analyzing campaign impact on sales and revenue
ASSUMPTION: This role requires a strategic mindset, strong data acumen, and excellent leadership skills to drive marketing strategies and optimize digital channels.
📋 Key Responsibilities
✅ Help determine buying journey for E-commerce channel
✅ Partner with digital and product marketing teams to research and define buying personas
✅ Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment
✅ Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity
✅ Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies
✅ Partner closely with the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities
✅ Deliver effective marketing strategies to fuel pure digital sales
✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
✅ Consistently monitor digital sales performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure strategies are executed effectively.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required; Master's degree (MBA) preferred
Experience: 6+ years of experience in digital marketing, growth marketing, or demand gen, with deep understanding of marketing frameworks and channel mix activation
Required Skills:
- Proven leadership, collaboration, teamwork, and relationship-building skills
- Strong E-commerce, paid and organic digital experience, and CX thinking
- Deep understanding of modern demand generation technologies, platforms, and systems
- Experience organizing and executing events, tradeshows, and conferences
Preferred Skills:
- Experience or knowledge of the Legal markets
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving successful marketing strategies are preferred.
💰 Compensation & Benefits
Salary Range: $99,400 - $184,600 (USD) per year
Benefits:
- Hybrid work model (2-3 days a week in the office)
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year
- Career development and growth opportunities
- Industry-competitive benefits, including flexible vacation, mental health days off, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Social impact initiatives, including paid volunteer days off and pro-bono consulting projects
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is designed to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information services industry, providing news, data, and analytics to professionals in legal, tax, accounting, compliance, government, and media.
Company Size: Thomson Reuters is a large organization with over 10,000 employees globally, offering a wide range of career opportunities and resources for professional growth.
Founded: Thomson Reuters was founded in 1934 and has since grown to become a leading provider of news and information-based tools to professionals worldwide.
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals
- The company operates in complex arenas that move society forward, with a particular focus on legal, regulatory, and tax changes
- Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges (symbol: TRI)
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a well-established and reputable organization with a strong global presence and a commitment to providing high-quality information services to professionals.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Sr. Manager, Marketing Strategy reports directly to the Director of Marketing Strategy and works closely with the segment GM, marketing digital team, enterprise technology teams, and other cross-functional teams.
Work Arrangement: This is a hybrid role, with employees working on-site for 2 days per week and remotely for the remaining days.
Growth Opportunities:
- Potential career progression to Director or VP of Marketing Strategy
- Expansion of responsibilities to cover additional segments or regions
- Opportunities to lead and mentor junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance to more senior leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): 6300 Interfirst Dr, Eagan, MN 55123, United States
Geographic Context:
- Eagan, Minnesota, is a suburb of the Minneapolis-Saint Paul metropolitan area
- The region is known for its strong job market, high quality of life, and diverse cultural attractions
- Minnesota is home to a thriving tech industry, with numerous Fortune 500 companies headquartered in the state
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final round interview with the Director of Marketing Strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and teamwork skills
- Cross-functional collaboration and communication skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your understanding and enthusiasm for the position
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
ATS Keywords: Digital Marketing, Growth Marketing, Demand Generation, Marketing Strategy, E-commerce, Data Analysis, Customer Segmentation, Competitive Intelligence, Event Organization, Leadership, Collaboration, CX Thinking
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Marketo, Salesforce, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Results-focused and accountable
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you align with Thomson Reuters' company values, particularly 'Obsess over our Customers' and 'Stronger Together'?
- How comfortable are you working in a hybrid work environment, balancing remote work and on-site collaboration?
- How do you approach continuous learning and professional development to stay current in the ever-evolving digital marketing landscape?
ASSUMPTION: Candidates who demonstrate a strong fit with Thomson Reuters' company values and work style are more likely to succeed in this role and contribute to the organization's overall success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large, matrixed organization
- Keeping up with the latest trends and best practices in digital marketing and demand generation
- Balancing strategic planning and execution with day-to-day tactical tasks
- Navigating a hybrid work environment and maintaining productivity and engagement with remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position places a stronger emphasis on digital channels and E-commerce sales
- In the Legal industry, this role requires a deep understanding of legal go-to-market strategies, insights, personas, and customer segmentation
- Career progression in this role may lead to opportunities in other segments or regions, with potential for increased responsibilities and leadership opportunities
ASSUMPTION: This role offers unique challenges and growth opportunities specific to the Legal segment and digital marketing strategies, setting it apart from similar roles in other industries or segments.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new Legal product launch
- Optimizing the customer journey and improving conversion rates for an existing Legal E-commerce platform
- Conducting a competitive analysis and identifying opportunities to differentiate Thomson Reuters' Legal offerings in the digital landscape
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Sr. Manager, Marketing Strategy role, requiring a balance of analytical thinking, creativity, and execution skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Legal segment, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Legal segment, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing strategies and campaigns in this role?
- How does the company foster a culture of innovation and continuous improvement in its marketing strategies?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's marketing strategy, culture, and expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role
- Prepare a cover letter explaining your interest in the position and how your background and skills make you a strong fit
- If applicable, prepare examples of your past marketing strategies, campaigns, or projects to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
