Sr. Manager - Marketing Subscriptions

📌 Core Information

🔹 Job Title: Sr. Manager - Marketing Subscriptions

🔹 Company: Delivery Hero

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving subscriber activation and retention through personalized customer experiences
• Developing and executing marketing strategies across all operating markets
• Collaborating with cross-functional teams to enhance the subscription program
• Analyzing performance metrics to improve subscriber acquisition, engagement, and retention
• Leading lifecycle management strategies to maximize subscriber lifetime value

ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on data-driven decision making and customer-centric marketing strategies.

📋 Key Responsibilities

✅ Develop a deep understanding of customer behavior and needs, designing and executing growth initiatives for the subscription program through continuous experimentation and testing.

✅ Own and lead the end-to-end marketing strategy across all operating markets, including messaging, channel mix, and creative execution.

✅ Support the development and optimization of the subscription value proposition to drive retention, engagement, user growth, and profitability.

✅ Craft marketing strategies to effectively promote new subscription benefits, enhancing perceived value and improving customer stickiness.

✅ Collaborate with Product, Marketing, and Analytics teams to design and execute evergreen campaigns and product enhancements.

✅ Analyze performance metrics to improve subscriber acquisition, engagement, and retention, with a strong focus on converting trial users to paid subscribers.

✅ Identify market opportunities and customer insights to shape product development and pricing strategies; run A/B tests to evaluate initiatives and refine product-market fit.

✅ Lead lifecycle management strategies to maximize subscriber lifetime value (LTV).

✅ Monitor and report on subscriber trends, key performance indicators, major partnerships, local content performance, and operational challenges to ensure sustained effectiveness.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills to drive successful outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 7 years of professional experience in marketing, media, technology, strategy, business planning, and/or management consulting

Required Skills:

• Proven track record in subscription management, loyalty programs, and user lifecycle management
• Strong analytical skills with experience in campaign analytics and interpreting large data sets to enable fast, data-driven decisions
• Excellent verbal and written communication skills, with the ability to distill complex topics for executive-level audiences
• Adept at cross-functional collaboration, with strong stakeholder management skills and the ability to build trusted relationships across the organization
• Genuine passion for lifestyle, digital commerce, and content, paired with a natural curiosity and a growth mindset

Preferred Skills:

• People management experience, with at least 2 years leading teams

ASSUMPTION: Candidates with experience in the food delivery or e-commerce industries may have an advantage in understanding the specific market dynamics and customer behaviors.

💰 Compensation & Benefits

Salary Range: ATS estimates the salary range for this role to be between AED 35,000 - 50,000 per month, based on market research and the required experience level. Please note that the actual salary may vary based on individual qualifications and company discretion.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time position with standard office hours (Sunday-Thursday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Delivery Hero operates in the technology, information, and internet industry, focusing on online food ordering and delivery services.

Company Size: Delivery Hero is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Delivery Hero was founded in 2011 and has since grown to operate in over 70 countries worldwide.

Company Description:

• Delivery Hero is the world's leading local delivery platform, with a mission to deliver an amazing experience, fast, easy, and to your door.
• The company operates in over 70 countries worldwide, powered by tech but driven by people.
• Delivery Hero enables ambitious talent to deliver solutions that create impact within its ecosystem.

Company Specialties:

• Online food ordering
• eCommerce
• Technology
• Online food delivery
• Marketing
• Apps
• Food tech
• Machine Learning
• Delivery and logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: Delivery Hero's extensive global presence and focus on technology-driven solutions provide unique opportunities for candidates seeking international exposure and innovative work environments.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of expertise and experience in marketing and subscription management.

Reporting Structure: The Sr. Manager - Marketing Subscriptions reports directly to the Director of Pricing & Growth.

Work Arrangement: This is an on-site position, requiring candidates to work from Delivery Hero's office in Dubai, United Arab Emirates.

Growth Opportunities:

• Potential to lead and mentor team members, developing leadership skills
• Exposure to international markets and cross-cultural teams
• Opportunities to work on high-impact projects and drive strategic initiatives

ASSUMPTION: This role offers significant growth potential for candidates eager to take on increased responsibilities and make a meaningful impact on the company's subscription services.

🌍 Location & Work Environment

Office Type: Delivery Hero's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Oranienburger Straße 70, Berlin, Berlin 10117, DE (headquarters); Dubai, United Arab Emirates (this role)

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business ecosystem
• The United Arab Emirates offers a tax-free income and a high standard of living
• Dubai's strategic location provides easy access to international markets

Work Schedule: Standard office hours (Sunday-Thursday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The work environment at Delivery Hero's Dubai office is dynamic, multicultural, and focused on driving results through collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with hiring managers and team members
• Final round with the Director of Pricing & Growth

Key Assessment Areas:

• Marketing and subscription management expertise
• Analytical and problem-solving skills
• Communication and stakeholder management abilities
• Cultural fit and alignment with Delivery Hero's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Delivery Hero's business model and market position to demonstrate your understanding of the company

ATS Keywords: Subscription Management, Marketing Strategy, Customer Engagement, Data Analysis, Cross-Functional Collaboration, Stakeholder Management, Product Development, A/B Testing, Lifecycle Management, Performance Metrics

ASSUMPTION: Delivery Hero's recruitment process is designed to evaluate candidates' technical skills, cultural fit, and potential to contribute to the company's success in the subscription management space.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's internal standards.

👔 Cultural Fit Considerations

Company Values:

• We build
• We deliver
• We lead

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Dynamic and fast-paced

Self-Assessment Questions:

• How do you align with Delivery Hero's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a multicultural, collaborative environment, and how have you navigated diverse teams in the past?
• How do you approach continuous learning and adaptation in a fast-paced, ever-changing work environment?

ASSUMPTION: Delivery Hero's company culture emphasizes collaboration, innovation, and a growth mindset, with a strong focus on delivering results and driving impact.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
• Working in a multicultural team with diverse perspectives and communication styles
• Developing and executing marketing strategies for a wide range of operating markets with varying customer preferences and market conditions

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a results-driven approach, allowing successful candidates to thrive in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on subscription management and lifecycle marketing
• This role requires a strong balance of analytical and creative skills, with a focus on data-driven decision making and customer-centric marketing strategies
• Career progression in this role may lead to leadership positions within the marketing or subscription management functions

ASSUMPTION: Candidates with experience in subscription management, lifecycle marketing, or related fields may find this role particularly appealing due to its unique focus and growth potential.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new subscription benefit, resulting in a 15% increase in customer engagement
• Analyzing customer data to identify trends and opportunities, leading to the development of targeted marketing strategies that improved customer retention by 20%
• Collaborating with cross-functional teams to optimize the subscription onboarding process, reducing customer churn by 10% within the first three months

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role, highlighting the importance of data-driven decision making, cross-functional collaboration, and a customer-centric approach.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and subscription management strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does Delivery Hero support the professional development and growth of its employees?
• What are the most significant challenges facing the subscription management function, and how can this role address them?
• How does Delivery Hero measure the success of its marketing campaigns and subscription management initiatives?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's priorities, and the opportunities for professional growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Delivery Hero's business model and market position to demonstrate your understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.