Sr Manager, Marketing & VAS Insights Advisory

📌 Core Information

🔹 Job Title: Sr Manager, Marketing & VAS Insights Advisory

🔹 Company: Visa

🔹 Location: Chơn Thành, Bình Phước, Vietnam

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and delivering research, insights, and marketing measurement projects for Visa's clients in Southeast Asia
• Managing vendor relationships and ensuring quality outputs
• Supporting strategic business decisions through insights-based conversations
• Packaging and selling insights and marketing measurement analytics capabilities to clients
• Collaborating with cross-functional teams and managing multiple complex projects simultaneously

ASSUMPTION: This role requires a strong balance of analytical, commercial, and interpersonal skills to succeed in a dynamic, multinational environment.

📋 Key Responsibilities

✅ Translate business questions into research objectives and assess existing assets

✅ Devise best research methodologies for projects

✅ Manage preferred research vendor list and identify best vendors at best price

✅ Oversee quality of proposals and outputs of research and insights projects

✅ Project manage research and insights work on behalf of client marketing and VCA teams

✅ Prospect, scope, execute, and deliver insights for clients and merchant partners

✅ Develop Voice of the Consumer (VoC) content and other thought leadership insights

✅ Partner with Director, Marketing BPO for revenue pipeline management, operating expenses, and revenue

✅ Work in close alignment with regional Insights & Analytics team to leverage best practices and resources

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant graduate degree from top-tier institution in Marketing, Market Research, Economics, or related field, preferably with studies in psychology, sociology, anthropology

Experience: 10 years of experience in a global or multi-national business, including time in consumer research agencies and VoC insights roles, preferably agency experience servicing clients

Required Skills:

• Analyze and synthesize qualitative and quantitative information with excellent storytelling, presentation, verbal, and written communication skills
• Very strong commercial acumen and sales instinct
• Experience working in cross-functional teams and managing multiple complex projects simultaneously
• Excellent client-facing communication and presentation skills, ideally from a sales or consulting background
• Organized, proactive, curious, and solution-oriented with a strong desire to contribute added value
• Active team player and contributor with strong interpersonal and relationship-building skills
• Proficient in SPSS (or equivalent data mining tool) and MS applications including Excel and Power Point
• Proficiency in English as well as Vietnamese. Knowledge of other SEA languages highly valued (Tagalog, Bahasa, etc.)

Preferred Skills:

• Experience working in the payments industry
• Familiarity with Visa's products and services

ASSUMPTION: Given the regional focus and multinational nature of the role, proficiency in multiple Southeast Asian languages would be an asset.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior manager role in the IT Services and IT Consulting sector in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This estimate takes into account the required experience level and the company's size.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Visa products and services
• Opportunities for professional development and career growth

Working Hours: Full-time position with a hybrid work arrangement, requiring on-site presence for a specified number of days per week. Exact details will be confirmed by the hiring manager.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and Visa's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.

Company Size: Visa has over 27,566 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: Visa was founded in 1958 and has since grown to become one of the most recognized and trusted brands in the financial services industry.

Company Description:

• Visa is a global technology company that connects consumers, merchants, financial institutions, and government entities worldwide through digital payments
• The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid
• Visa operates in more than 200 countries and territories, processing over 259 billion payments transactions annually

Company Specialties:

• Global payments technology
• Digital payments innovation
• Financial services and solutions

Company Website: https://corporate.visa.com/en/careers.html

ASSUMPTION: Visa's extensive global presence and market leadership in the digital payments industry offer applicants a unique opportunity to work on high-impact projects and contribute to the company's ongoing success.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of expertise and experience in marketing, market research, and consumer insights.

Reporting Structure: The Sr Manager, Marketing & VAS Insights Advisory will report to the Head of Insights for AP (in Singapore) with dotted line reporting to the Head of Marketing for IPVMC. This structure reflects the role's dual focus on regional insights and internal stakeholder support.

Work Arrangement: This is a hybrid position, requiring on-site presence for a specified number of days per week. The exact expectation will be confirmed by the hiring manager.

Growth Opportunities:

• Expanding the insights-based advisory practice as a Value Added Service (VAS) for Visa's clients in Southeast Asia
• Developing thought leadership insights and Voice of the Consumer (VoC) content for client engagements
• Supporting strategic business decisions through insights-based conversations with internal stakeholders

ASSUMPTION: Given Visa's large size and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Visa's office in Chơn Thành, Bình Phước, Vietnam, is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Chơn Thành is a city in the Bình Phước province of Vietnam, located approximately 100 kilometers northeast of Ho Chi Minh City
• The region is known for its vibrant culture, rich history, and growing economy
• Vietnam is a rapidly developing country with a strong focus on technology and innovation

Work Schedule: Full-time position with a hybrid work arrangement, requiring on-site presence for a specified number of days per week. Exact details will be confirmed by the hiring manager.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Head of Insights for AP or the Head of Marketing for IPVMC

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Commercial acumen and sales instinct
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Visa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Visa's business and the payments industry
• Prepare examples of your analytical and problem-solving skills, as well as your ability to translate complex data into actionable insights
• Be ready to discuss your experience working in cross-functional teams and managing multiple projects simultaneously

ATS Keywords: Marketing, Market Research, Consumer Insights, VoC, Qualitative Analysis, Quantitative Analysis, Storytelling, Presentation Skills, Client Management, Project Management, Interpersonal Skills, Data Mining, SPSS, MS Excel, MS Power Point, Hybrid Work Arrangement, Southeast Asia, Global Payments, Thought Leadership

ASSUMPTION: Given Visa's large size and global presence, the application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.

🛠️ Tools & Technologies

• SPSS (or equivalent data mining tool)
• MS Office Suite (Excel, Power Point)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The required tools and technologies for this role are standard for the industry and can be expected to evolve as Visa continues to innovate and adapt to changing market conditions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Integrity

Work Style:

• Data-driven decision making
• Cross-functional collaboration
• Agile and adaptable
• Results-oriented

Self-Assessment Questions:

• How do you ensure that your insights and recommendations are aligned with Visa's customer-centric approach?
• Can you provide an example of a time when you had to collaborate with multiple teams to deliver a project successfully?
• How do you stay organized and manage your time effectively when working on multiple complex projects simultaneously?

ASSUMPTION: Visa's company culture is characterized by a strong focus on innovation, collaboration, and customer-centricity, with a commitment to fostering an inclusive and diverse work environment.

⚠️ Potential Challenges

• Managing multiple complex projects simultaneously, requiring strong organizational skills and time management
• Working in a multinational environment with diverse stakeholders, requiring cultural sensitivity and adaptability
• Keeping up with the fast-paced and ever-evolving payments industry, requiring continuous learning and professional development
• Balancing on-site and remote work responsibilities, requiring strong self-motivation and time management skills

ASSUMPTION: The potential challenges associated with this role are typical for a senior management position in a global, fast-paced industry, and can be effectively navigated with the right skills and mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on expanding the insights-based advisory practice as a Value Added Service (VAS) for Visa's clients in Southeast Asia
• Compared to other market research or insights roles, this position places a greater emphasis on commercial acumen and sales instinct, as well as the ability to package and sell insights and marketing measurement analytics capabilities to clients
• Career progression in this role may involve moving into more senior leadership positions within Visa's Insights & Analytics practice area or exploring opportunities in other functions, such as client marketing or consulting

ASSUMPTION: The unique focus of this role on expanding Visa's insights-based advisory practice as a Value Added Service (VAS) sets it apart from other market research or insights roles and offers a distinct opportunity for career growth and development.

📝 Sample Projects

• Conducting a comprehensive market research study to identify trends and opportunities in the Southeast Asian payments industry
• Developing a Voice of the Consumer (VoC) framework to measure and improve Visa's products and services
• Analyzing and interpreting data from multiple sources to inform strategic business decisions and drive growth for Visa's clients

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives that the Sr Manager, Marketing & VAS Insights Advisory may be responsible for, but the specific projects will vary depending on the company's priorities and the regional market dynamics.

❓ Key Questions to Ask During Interview

• Can you describe the most pressing business challenges facing Visa's clients in Southeast Asia, and how this role will address them?
• How does this role collaborate with other functions within Visa, such as client marketing or consulting, to deliver integrated solutions for clients?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Visa support the professional development and career growth of its employees, particularly in senior management roles?
• What is the expected work-life balance for this hybrid position, and how is it managed by the company?

ASSUMPTION: The key questions to ask during the interview should focus on understanding the role's priorities, expectations, and the company's culture and support for professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/Visa/744000060686895-sr-manager-marketing-vas-insights-advisory
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your analytical, commercial, and interpersonal skills
• Prepare examples of your analytical and problem-solving skills, as well as your ability to translate complex data into actionable insights
• Be ready to discuss your experience working in cross-functional teams and managing multiple projects simultaneously
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.