📌 Core Information
🔹 Job Title: Sr. Manager of Paid Search Programs
🔹 Company: Salesforce
🔹 Location: Washington - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and operational efficiencies across Paid Search programs
- Collaborating with cross-functional teams to improve performance and engagement
- Developing strategic partnerships with key stakeholders
- Leveraging data and analytics to inform decision-making and measure success
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through collaboration and data-driven insights.
📋 Key Responsibilities
✅ Lead the development of programs that support business priorities and drive operational efficiencies
✅ Act as a strategic partner to key stakeholders across Product Marketing, Field Marketing, Web, and Analytics
✅ Engage and partner across teams including Organic Search, PMM, Field, Web, Localization, and Analytics to drive holistic program success
✅ Optimize landing page performance to align with keyword intent and improve conversion rates
✅ Oversee localization efforts across global regions to ensure Paid Search programs are relevant, efficient, and aligned with local market priorities
✅ Drive interlock with Organic Search for better content alignment and search engine coverage
✅ Mentor junior team members and lead high-visibility projects with initiative and clear communication
ASSUMPTION: This role requires a strong understanding of Paid Search strategies and a proven track record of driving results in a B2B or SaaS environment.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: Minimum of 7 years working in Paid Search or broader Paid Media, with a strong analytical mindset and proven experience in large-scale SEM programs in B2B or SaaS environments
Required Skills:
- Proven experience with large-scale, multi-region SEM programs in B2B or SaaS environments
- Strong analytical mindset with proficiency in performance measurement, testing frameworks, and data visualization
- Deep expertise in platform tools (e.g., Google Ads, SA360) and campaign automation strategies
- Highly organized, self-motivated, and able to thrive in ambiguity
- Excellent communicator who can distill complex performance trends into actionable insights for executives
Preferred Skills:
- Experience integrating SEM with 1P data strategies or working with data science teams
- Familiarity with localization at scale, including regional nuances in keyword strategies and landing page experience
- Experience in global enterprise SaaS, ideally within a matrixed marketing organization
ASSUMPTION: Candidates with a proven track record of driving results in Paid Search and a strong analytical mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $141,300 to $213,800 per year
Benefits:
- Stock Options
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the B2B SaaS industry and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading global provider of Customer Relationship Management (CRM) software and related services, operating in the Software Development industry.
Company Size: Salesforce has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with a strong global presence.
Company Description:
- Salesforce is committed to delivering customer success and driving innovation in the CRM industry
- The company offers a range of products and services, including Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud
- Salesforce is known for its strong company culture, focusing on values such as customer success, innovation, and equality
Company Specialties:
- Enterprise Cloud Computing
- Customer Relationship Management
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce's large size and global presence provide opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and collaboration with cross-functional teams.
Reporting Structure: The Sr. Manager of Paid Search Programs will report directly to the Director of Paid Search and collaborate with various teams across the organization.
Work Arrangement: This role is remote-friendly, allowing for flexibility in work arrangements.
Growth Opportunities:
- Potential to grow into a leadership role within the Paid Search team or expand into other marketing disciplines
- Opportunities to work on global projects and gain exposure to diverse teams and markets
- Access to professional development resources and training programs
ASSUMPTION: This role offers strong growth potential for candidates with a proven track record of driving results in Paid Search and a desire to take on leadership responsibilities.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in a co-located office space
Office Location(s): Washington - Remote, with the option to work from the Seattle office
Geographic Context:
- Washington is a coastal state in the Pacific Northwest region of the United States
- The state is known for its natural beauty, with mountains, forests, and coastal regions providing ample opportunities for outdoor recreation
- Washington is home to a diverse and vibrant tech industry, with a strong presence of both established and startup companies
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work
ASSUMPTION: The remote-friendly work arrangement provides flexibility for candidates seeking a better work-life balance or those who prefer to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to decision-making
- Collaboration and communication skills
- Expertise in Paid Search strategies and tools
Application Tips:
- Highlight relevant Paid Search experience and achievements in your resume
- Prepare examples of how you've driven results and improved performance in previous roles
- Demonstrate your understanding of Salesforce's products and company culture in your cover letter
ATS Keywords: Paid Search, SEM, B2B, SaaS, Analytics, Data Visualization, Google Ads, Campaign Automation, Collaboration, Communication, Performance Measurement, Testing Frameworks, Leadership, Mentoring, Localization, Strategic Thinking
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on Paid Search expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- SA360
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in Google Ads and other Paid Search platform tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Equality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Salesforce's commitment to customer success and innovation?
- Can you provide an example of a time when you drove results through collaboration and data-driven insights?
- How do you approach mentoring and developing junior team members?
ASSUMPTION: Candidates who demonstrate a strong fit with Salesforce's company values and work style are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a matrixed marketing organization
- Balancing Paid and Organic Search strategies to maximize overall search engine coverage
- Optimizing landing page performance to improve conversion rates and align with keyword intent
- Navigating a large and diverse global organization with a strong company culture
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic program development and cross-functional collaboration
- In the B2B SaaS industry, Paid Search managers are typically responsible for driving results and optimizing performance within their respective channels
- Career paths in Paid Search can lead to leadership roles within the marketing organization or expanded responsibilities across multiple channels
ASSUMPTION: This role offers unique opportunities for strategic thinking and collaboration, with a strong focus on driving results through program development and cross-functional partnerships.
📝 Sample Projects
- Developing a new Paid Search program to support a product launch or marketing campaign
- Optimizing keyword bidding strategies to improve conversion rates and reduce cost-per-acquisition
- Collaborating with the Organic Search team to improve content alignment and search engine coverage
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Sr. Manager of Paid Search Programs role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search team and across the broader marketing organization?
- How does the company support the growth and development of its employees, particularly in the Paid Search team?
- Can you provide an example of a time when the company successfully drove results through collaboration and data-driven insights?
- How does the company approach localization and regional nuances in Paid Search strategies and landing page experience?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Search experience and achievements
- Write a cover letter demonstrating your understanding of Salesforce's products and company culture
- Prepare examples of how you've driven results and improved performance in previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
