📌 Core Information
🔹 Job Title: Sr. Manager, Paid Social
🔹 Company: The Wonderful Company
🔹 Location: West Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office Monday-Wednesday, Remote Thursday-Friday)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and managing paid social media strategies across various platforms
- Collaborating with cross-functional teams to understand business objectives and set media KPIs
- Optimizing campaigns to drive performance and learnings
- Analyzing and reporting on campaign results
- Acting as a subject matter expert and providing strategic recommendations
ASSUMPTION: This role requires a high level of platform knowledge and hands-on experience in paid social media management. Strong analytical skills and data-driven decision-making are crucial for success in this position.
📋 Key Responsibilities
✅ Act as the subject matter expert for paid social media strategy and execution
✅ Partner with the marketing team to understand underlying business objectives and set media KPIs
✅ Contribute to brainstorming and cross-department planning
✅ Determine budgets, targeting, timing, and other elements of digital campaign planning
✅ Develop and manage digital marketing plans for paid social platforms and YouTube
✅ Present plans to internal constituents and the marketing team
✅ Manage timelines for planning and coordinate with marketing, project management, and creative for asset delivery
✅ Communicate needs with ad ops or other specialists for tagging and optimization setup
✅ Ensure best practices when building and testing campaigns
✅ Optimize campaigns and test strategies to drive performance and learnings
✅ Analyze and report on campaign results
✅ Track all spending and validate media partner invoices
✅ Problem-solve with media vendor platforms
✅ Keep the team abreast of changes to social platform offerings and functionality
✅ Proactively research the latest digital trends and attend industry seminars
✅ Actively contribute to the development of the agency's culture and standards of quality
ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Proven understanding of planning, developing, executing, and optimizing paid digital campaigns using social platforms, YouTube, and LinkedIn
Required Skills:
- Active usage and native understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Strong understanding of Facebook Ads Manager, Google Ads (video and search), and social media management platforms like Hootsuite
- Experience with campaigns built on other platforms such as Pinterest, TikTok, Snap, and LinkedIn
- Experience with GA/GTM for campaign optimization and tracking
- Data analysis and Excel proficiency
- Excellent written and oral communication and presentation skills
- Knowledge of organic platforms and how they relate to paid amplification
- Dependability, flexibility, and resourcefulness
- Sense of ownership and responsibility for brands
- Dedication to details
- Passion for continued learning and improvement
Preferred Skills:
- Hands-on experience with GTM and Google Analytics
- Understanding of community management/social listening and aligned tools (e.g., Talkwalker)
- Facebook Blueprint and other social certifications
- Knowledge of SEM/SEO and Email marketing
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the digital marketing landscape and be comfortable working with data to inform strategic decisions.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 per year, with a discretionary bonus
Benefits:
- Thriving wellness community with access to top-notch medical coverage, vision and dental plans, and a 401k with match eligibility
- Career advancement opportunities with clear paths for progression and internal mobility
- Focused learning and development with extensive resources like People Manager and leadership training, webinars, and eLearning courses
- Empowering mentorship program to connect with colleagues and drive career growth
- Continuous improvement training to drive significant, positive change in the workplace
- Building a healthy society with a focus on improving social determinants of health
- Giving back to the community with Wonderful Giving and Wonderful Neighbor initiatives
Working Hours: Full-time, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on health and wellness. They are a privately held company with a strong commitment to corporate social responsibility.
Company Size: The Wonderful Company has 1,001-5,000 employees worldwide, with a significant presence in the Los Angeles area. This size allows for ample opportunities for career growth and collaboration across various business units.
Founded: The Wonderful Company was founded by Stewart and Lynda Resnick in 1987. The company has since grown to become a leading producer of healthy and nutritious products, with a strong commitment to sustainability and giving back to the community.
Company Description:
- The Wonderful Company is a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide.
- The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley.
- The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA.
Company Specialties:
- Nut (Pistachios and Almonds)
- Health and Wellness
- CPG (Consumer Packaged Goods)
- Agriculture
Company Website: wonderful.com
ASSUMPTION: The Wonderful Company's commitment to health, wellness, and sustainability is a significant aspect of their brand and culture. Candidates who align with these values may find a strong fit within the organization.
📊 Role Analysis
Career Level: This role is at the senior manager level, with significant responsibility for driving paid social media strategy and execution across multiple business units.
Reporting Structure: The Sr. Manager, Paid Social will report directly to the Marketing Team and collaborate with cross-functional teams, including project management, creative, and ad ops.
Work Arrangement: This role has a hybrid work arrangement, with in-office requirements on Monday-Wednesday and the option to work remotely on Thursday and Friday.
Growth Opportunities:
- With the company's commitment to internal mobility and career progression, there are opportunities for growth within the marketing department and across other business units.
- The Wonderful Company's focus on learning and development provides ample opportunities for professional growth and skill-building.
- The company's commitment to innovation and continuous improvement creates an environment where high-performing employees can make a significant impact and drive their careers forward.
ASSUMPTION: The Sr. Manager, Paid Social role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on additional responsibilities, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: The Wonderful Company's West Los Angeles office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving arts and entertainment industry, as well as a strong tech sector.
- The West Los Angeles neighborhood is known for its high concentration of media and entertainment companies, as well as its proximity to beaches, parks, and other recreational activities.
- Los Angeles offers a diverse range of housing options, from urban apartments to suburban single-family homes, with varying commute times depending on the location.
Work Schedule: This role has a hybrid work arrangement, with in-office requirements on Monday-Wednesday and the option to work remotely on Thursday and Friday.
ASSUMPTION: The West Los Angeles office location provides easy access to public transportation, with numerous dining, shopping, and entertainment options nearby. The hybrid work arrangement offers flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Platform knowledge and hands-on experience with paid social media campaigns
- Data analysis and Excel proficiency
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the digital marketing landscape and your ability to drive performance through data-driven decision-making.
- Showcase your creativity and strategic thinking in your responses to interview questions.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
ATS Keywords: Paid Social Media, Campaign Management, Digital Marketing, Social Media Platforms, Facebook Ads Manager, Google Ads, GA/GTM, Data Analysis, Strategic Thinking, Communication Skills, Presentation Skills
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization. Candidates should be prepared to discuss their experience with paid social media campaigns and their ability to drive performance through data analysis and optimization.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads (video and search)
- GA/GTM
- Excel
- Social media management platforms (e.g., Hootsuite)
- Community management/social listening tools (e.g., Talkwalker)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Sr. Manager, Paid Social role requires proficiency in various digital marketing tools and platforms. Candidates should have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Excellence
- Collaboration
- Innovation
- Sustainability
- Giving Back
Work Style:
- Fast-paced and entrepreneurial
- Collaborative and cross-functional
- Data-driven and results-oriented
- Focused on continuous improvement
- Committed to health, wellness, and sustainability
Self-Assessment Questions:
- How do you align with The Wonderful Company's commitment to health, wellness, and sustainability?
- Describe your experience working in a fast-paced, collaborative environment and driving results through data analysis and optimization.
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: The Wonderful Company values a strong cultural fit with their employees, emphasizing integrity, responsibility, excellence, collaboration, innovation, sustainability, and giving back. Candidates should be prepared to discuss their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- The Sr. Manager, Paid Social role requires a high level of platform knowledge and hands-on experience, which may be challenging for candidates without extensive experience in paid social media management.
- The role involves managing multiple projects and deadlines simultaneously, which may be challenging for candidates who struggle with time management or prioritization.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
- The Los Angeles area has a high cost of living, which may be challenging for candidates relocating from other parts of the country.
ASSUMPTION: The Sr. Manager, Paid Social role offers significant opportunities for growth and development, but it also presents challenges that candidates should be prepared to overcome. Candidates should carefully consider their skills, experiences, and personal preferences when evaluating this role and the company culture.
📈 Similar Roles Comparison
- Compared to other senior manager roles in digital marketing, this role places a greater emphasis on hands-on experience with paid social media campaigns and a strong understanding of the digital marketing landscape.
- In the broader marketing industry, this role is more focused on paid amplification strategies and less on organic social media management compared to similar roles in other industries.
- Career progression in this role may follow a path from senior manager to director or vice president of marketing, with opportunities to specialize in paid media strategy or expand into other marketing channels.
ASSUMPTION: The Sr. Manager, Paid Social role offers a unique blend of strategic and tactical responsibilities, with a strong focus on hands-on experience and data-driven decision-making. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role within the organization.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a new product launch, including targeting, budget allocation, and creative asset development
- Optimizing an existing YouTube campaign to improve view rates, engagement, and conversions through A/B testing and data analysis
- Collaborating with the marketing team to create a cross-channel campaign that integrates paid social media, organic social media, email marketing, and influencer partnerships to drive brand awareness and engagement
ASSUMPTION: The Sr. Manager, Paid Social role offers a wide range of project opportunities, from strategic planning and execution to tactical optimization and campaign management. Candidates should be prepared to discuss their experience with similar projects and their ability to drive results through data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other departments and business units within the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the paid social media team, and how can this role help address them?
- How does the company measure the success of its paid social media campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research the company and industry to demonstrate your understanding of the digital marketing landscape and your ability to drive performance through data analysis and optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
