📌 Core Information
🔹 Job Title: Sr. Manager, Paid Social
🔹 Company: The Wonderful Company
🔹 Location: West Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office M-W, Remote Th-F)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid social media strategies across various platforms
- Collaborating with cross-functional teams to understand business objectives and set media KPIs
- Managing campaign timelines and coordinating with marketing, project management, and creative teams
- Optimizing campaigns and testing strategies to drive performance and learnings
- Analyzing and reporting on campaign results and validating media partner invoices
ASSUMPTION: This role requires a high level of platform knowledge and hands-on experience in paid social media management. Strong analytical skills and proficiency in data analysis and Excel are essential.
📋 Key Responsibilities
✅ Act as the subject matter expert for paid social media strategy and execution
✅ Partner with the marketing team to understand underlying business objectives and set media KPIs
✅ Contribute to brainstorming and cross-department planning
✅ Determine budgets, targeting, timing, and other elements of digital campaign planning
✅ Develop and manage digital marketing plans for paid social platforms and YouTube
✅ Present plans to internal constituents and the marketing team
✅ Manage timelines for planning and coordinate with marketing, project management, and creative teams for asset delivery
✅ Communicate needs with ad ops or other specialists for tagging and optimization setup
✅ Ensure best practices when building and testing campaigns
✅ Optimize campaigns and test strategies to drive performance and learnings
✅ Analyze and report on campaign results
✅ Track all spending and validate media partner invoices
✅ Problem solve with media vendor platforms
✅ Keep the team abreast of changes to social platform offerings and functionality
✅ Proactively research the latest digital trends and attend industry seminars
✅ Actively contribute to the development of the agency's culture and standards of quality
ASSUMPTION: This role requires a strong understanding of paid social media platforms, their functionality, and best practices for campaign optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: Proven understanding of planning, developing, executing, and optimizing paid digital campaigns using social platforms, YouTube, and LinkedIn (5-10 years)
Required Skills:
- Active usage and native understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snap, etc.)
- Strong understanding of Facebook Ads Manager, Google Ads (video and search), and social media management platforms like Hootsuite
- Experience with GA/GTM for campaign optimization/tracking
- Data analysis and Excel proficiency
- Excellent written and oral communication and presentation skills
- Knowledge of organic platforms and social listening tools
- Dependability, flexibility, and resourcefulness
- Sense of ownership and responsibility for brands
- Dedication to details
- Passion for continued learning and improvement
Preferred Skills:
- Hands-on experience with GTM and Google Analytics
- Understanding of community management and aligned tools (e.g., Talkwalker)
- Facebook Blueprint and other social certifications
- Knowledge of SEM/SEO and Email marketing
ASSUMPTION: Candidates with a proven track record in paid social media management and a strong analytical background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 USD per year, plus discretionary bonus
Benefits:
- Medical coverage
- Vision and dental plans
- 401k with match eligibility
- Thriving wellness community (online physician consultations, virtual mental health resources, life coaching, employee community groups, cash rewards for healthy habits, fitness reimbursements, on-demand fitness videos)
- Career advancement opportunities
- Focused learning and development
- Empowering mentorship program
- Continuous improvement training
- Building a healthy society initiatives
- Giving back to the community
Working Hours: Full-time (40 hours/week), Hybrid (In-office M-W, Remote Th-F)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in paid social media within the Los Angeles area. Final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on health and wellness. They are a privately held company with a strong commitment to corporate social responsibility.
Company Size: The Wonderful Company has 1,001-5,000 employees worldwide. As a mid-sized company, applicants can expect a structured yet collaborative work environment with opportunities for growth and development.
Founded: The Wonderful Company was founded in 1987 by Stewart and Lynda Resnick. It has since grown into a successful, fast-growing company with a diverse portfolio of brands, including Wonderful Pistachios & Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN, JNSQ, and Landmark Wines, Teleflora, and more.
Company Description:
- The Wonderful Company is a privately held $4.6 billion company with a long-standing commitment to corporate social responsibility, including environmental sustainability, charitable giving, education initiatives, and health and wellness programs.
- The company's connection to consumers has health at its heart and giving back in its DNA. They invest more than $1 billion in environmental sustainability, $65 million in charitable giving, and $143 million toward the construction of two charter school campuses in California's Central Valley.
- The Wonderful Company is an equality opportunity employer that provides opportunities for advancement and is committed to creating a diverse workforce with a deep culture of acceptance, equity, and inclusion.
Company Specialties:
- Nut (pistachio and almond) production and processing
- Health and wellness products
- CPG (Consumer Packaged Goods)
- And agriculture
Company Website: wonderful.com
ASSUMPTION: The Wonderful Company's commitment to corporate social responsibility and employee well-being makes it an attractive place to work for candidates who value a strong company culture and a focus on giving back to the community.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Marketing Team and collaborates with cross-functional teams, including marketing, project management, and creative teams.
Work Arrangement: Hybrid (In-office M-W, Remote Th-F)
Growth Opportunities:
- Career advancement opportunities within the Wonderful Agency or The Wonderful Company
- Internal mobility across the diverse family of brands and business units
- Focused learning and development programs
- Empowering mentorship program
- Continuous improvement training
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in paid social media management and marketing.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters are located in Los Angeles, California, with additional offices and facilities worldwide.
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-largest city in the United States, with a diverse population and a thriving job market.
- The city is known for its mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-80s Fahrenheit throughout the year.
- Los Angeles is home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues. It also has a robust food and beverage industry, with a wide range of cuisines and dining options.
Work Schedule: Full-time (40 hours/week), Hybrid (In-office M-W, Remote Th-F)
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate and build relationships with team members in the office and the flexibility to work remotely on certain days.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Platform knowledge and hands-on experience in paid social media management
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your paid social media management experience and the results you've achieved
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams
- Research The Wonderful Company and its brands to demonstrate your enthusiasm for the opportunity and understanding of the company's mission and values
ATS Keywords: Paid social media, campaign management, digital marketing, data analysis, Excel, Facebook Ads Manager, Google Ads, GA/GTM, testing, optimization, reporting, budget management, communication, presentation, collaboration, problem-solving, adaptability
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role and prepare for behavioral interview questions that focus on their problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snap, etc.)
- Facebook Ads Manager
- Google Ads (video and search)
- GA/GTM
- Social media management platforms (Hootsuite)
- Data analysis and Excel
- Community management and social listening tools (Talkwalker)
- Project management and collaboration tools (Asana, Trello, JIRA, etc.)
ASSUMPTION: This role requires proficiency in various social media platforms, advertising tools, and data analysis software. Familiarity with project management and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Collaboration
- Innovation
- Sustainability
- Giving back
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and problem-solving
- Results-focused and goal-oriented
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record in paid social media management and a strong analytical background?
- Are you comfortable working collaboratively with cross-functional teams and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment and enjoy problem-solving and adaptability?
- Are you passionate about continuous learning and improvement, and committed to driving results and growth?
ASSUMPTION: Candidates who align with The Wonderful Company's values and work style will be most successful in this role. Self-assessment questions can help applicants determine if they are a strong fit for the company's culture and work environment.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may require candidates to manage multiple projects simultaneously and adapt quickly to changes in priorities or strategies
- The role may involve working with tight deadlines and managing budgets, requiring strong organizational skills and attention to detail
- The hybrid work arrangement may present challenges in maintaining work-life balance, as candidates will be expected to be in the office on certain days
- The role may require candidates to work with various stakeholders, including marketing, project management, and creative teams, which may present challenges in coordinating efforts and ensuring alignment with business objectives
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time effectively, prioritize tasks, and maintain strong communication and collaboration skills to succeed in this fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid social media strategy and execution, rather than organic social media management or community management
- Industry-specific context: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on health and wellness. This role requires a strong understanding of the company's brands and products, as well as the competitive landscape in the industry
- Career path comparison: This role offers strong growth potential for candidates looking to advance their careers in paid social media management and marketing. With experience and demonstrated success, candidates may progress to roles such as Director, Head of Paid Social, or even Chief Marketing Officer within the Wonderful Agency or The Wonderful Company
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry. Understanding the industry-specific context and career path comparison can help applicants determine if this role is the right fit for their long-term career goals.
📝 Sample Projects
- Developing and executing a paid social media campaign to launch a new product line for Wonderful Pistachios & Almonds, resulting in a 20% increase in sales within the first three months
- Managing a paid social media budget of $500,000 per quarter, with a focus on optimizing performance and maximizing ROI
- Collaborating with the creative team to develop engaging ad content and with the marketing team to ensure alignment with business objectives and brand guidelines
ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges candidates may face in this role. Familiarity with similar projects and a proven track record of success in paid social media management are essential for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social media team currently, and how does this role address them?
- How does this role collaborate with other departments and teams within the Wonderful Agency and The Wonderful Company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Wonderful Company support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams
- Research The Wonderful Company and its brands to demonstrate your enthusiasm for the opportunity and understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
