📌 Core Information
🔹 Job Title: Senior Manager, Pediatric & Maternal Vaccines Consumer Marketing
🔹 Company: Pfizer
🔹 Location: United States - New York - New York City, United States - Pennsylvania - Collegeville
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic development and execution of marketing strategies for multiple brands within the Pediatric and Maternal Vaccines Consumer Vertical
- Managing promotional efforts, including review, optimization, and finalization
- Developing robust content for various channels and other rich content
- Executing integrated consumer omni-channel plans
- Managing budget and ensuring compliance with company policies
ASSUMPTION: This role requires a strong understanding of US marketing, project management, and cross-functional collaboration skills. The ideal candidate will have experience working in a team-based environment with multiple marketing and cross-functional partners.
📋 Key Responsibilities
✅ Supporting development of the strategic foundation across relevant disease states, including identifying synergies within the vertical that have the potential to elevate performance
✅ Owning the execution of all promotional efforts, including review with leadership, optimization, RC and finalization
✅ Based on brand team aligned strategy, plan and develop robust content that will drive various channels (e.g. websites & search) & other rich content (e.g. patient education, in-office materials and beyond)
✅ Execute integrated consumer omni-channel plan (CRM, social media, search, display, etc) with excellence
✅ Support tactical plan development
✅ Own and manage budget in partnership with budget coordinators, asset teams, and agency partners
✅ Ensure customer insights are at the forefront of all marketing efforts to drive maximum impact
✅ Manage all critical action items and ensure deliverables are met by date and budget, partnering with internal cross-functional colleagues (Medical, Legal, Regulatory Review Committee, CAI, Media, CMO) and agency partners
✅ Embed foundational analytics capabilities (e.g. dashboards, tracking/reporting metrics and KPIs) via collaboration with analytics team and rapidly adjust engagement approach based on new insights
✅ Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
ASSUMPTION: This role requires strong project management, coordination, and decision-making skills. The ideal candidate will be able to move fast in response to market changes and adapt to new insights.
🎯 Required Qualifications
Education: BS/BA required
Experience: At least 6 years of US pharmaceutical experience in marketing, sales, and/or agency side
Required Skills:
- Strong decision-making skills
- Proven track record of success in working in a team-based environment with multiple marketing and cross-functional partners
- Strong project management, coordination skills across large groups of cross-functional teams
- Ability to move fast in response to what is happening in the external marketplace
- Absolute commitment to adherence to all applicable compliance rules and regulations
- A commitment to excellence – both in the results achieved and in how they are achieved
Preferred Skills:
- Advanced degree
- Prior Vaccines experience helpful but not required
- Familiarity with Pfizer processes and systems
- Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans
- Fosters a culture of collaboration and teamwork
- Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
- Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines
ASSUMPTION: Preferred qualifications are not required but would be beneficial for success in this role. Candidates with prior pharmaceutical marketing experience and familiarity with Pfizer processes and systems may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,800.00 to $201,400.00 per year
Benefits:
- 401(k) Plan With Pfizer Matching Contributions
- Paid Vacation
- Paid Holiday
- Paid Personal Days
- Paid Caregiver/Parental Leave
- Paid Medical Leave
- Health Benefits Including Medical Coverage
- Prescription Drug Coverage
- Dental Coverage
- Vision Coverage
Working Hours: 40 hours per week
ASSUMPTION: Salary range provided is based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and manufactures medicines and vaccines for a wide range of diseases and conditions. With a focus on innovation, Pfizer aims to improve health and well-being at every stage of life.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of scientific innovation and discovery.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them
- Pfizer's portfolio includes medicines and vaccines in various therapeutic areas, including vaccines, hospital, and specialty medicines
Company Specialties:
- Pharmaceutical Manufacturing
- Vaccine Development and Production
- Clinical Research and Development
- Global Health and Access Initiatives
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's extensive experience and global presence provide a unique opportunity for candidates to contribute to patients' lives on a global scale.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience and expertise in pharmaceutical marketing.
Reporting Structure: The Senior Manager will report to the Sr. Director, Pediatric & Maternal Vaccines US Consumer Team Lead.
Work Arrangement: This role is on-site, with the primary location in New York, New York, or Collegeville, Pennsylvania.
Growth Opportunities:
- Pfizer offers opportunities for career growth and development within the company
- The Senior Manager may have the opportunity to lead teams and mentor junior colleagues
- As the company continues to grow and expand its portfolio, there may be opportunities for the Senior Manager to take on additional responsibilities or move into different areas of the business
ASSUMPTION: Pfizer's large and diverse workforce provides ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Pfizer's offices are modern and collaborative workspaces, designed to foster innovation and creativity.
Office Location(s): New York, New York, and Collegeville, Pennsylvania
Geographic Context:
- New York, New York, is a major global hub for the pharmaceutical industry, providing ample opportunities for networking and professional development
- Collegeville, Pennsylvania, is home to Pfizer's global headquarters and offers a suburban work environment with easy access to major cities
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. However, the role may require occasional evenings and weekends to meet project deadlines.
ASSUMPTION: Pfizer's offices provide a collaborative and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a member of the talent acquisition team
- In-depth phone or video interview with the hiring manager or a member of the team
- On-site or virtual final interview with multiple stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and project management skills
- Cross-functional collaboration and leadership skills
- Decision-making and problem-solving skills
- Adaptability and resilience in the face of market changes
- Alignment with Pfizer's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Be prepared to discuss your experience with US marketing, cross-functional collaboration, and decision-making
- Research Pfizer's mission, values, and recent initiatives to demonstrate your alignment with the company's goals
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: US Marketing, Pharmaceutical Marketing, Project Management, Cross-Functional Collaboration, Decision-Making, Pfizer, Vaccines, Consumer Marketing
ASSUMPTION: Pfizer's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific brand or disease state the Senior Manager is supporting.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Collaboration
- Courage
- Integrity
- Responsibility
Work Style:
- Pfizer values a fast-paced, dynamic work environment
- The company encourages agile thinking and continuous learning
- Pfizer fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration
Self-Assessment Questions:
- Do you have a proven track record of success in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with multiple marketing and cross-functional partners?
- Do you have experience managing budgets and ensuring compliance with company policies?
- Are you able to adapt to market changes and adjust your engagement approach based on new insights?
ASSUMPTION: Pfizer's culture values innovation, excellence, and collaboration, with a strong emphasis on cross-functional collaboration and agile thinking.
⚠️ Potential Challenges
- The role may require occasional evenings and weekends to meet project deadlines
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured work environment
- The role may require travel to Pfizer's various offices and external partner locations
- The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to contribute to patients' lives on a global scale and to grow both personally and professionally.
📈 Similar Roles Comparison
- This role is unique in its focus on the Pediatric and Maternal Vaccines Consumer Vertical within Pfizer
- However, the core responsibilities of strategic development, marketing execution, and cross-functional collaboration are common to many marketing roles within the pharmaceutical industry
- Career paths for similar roles may include progression to director or vice president levels within marketing or related functions
ASSUMPTION: While this role is unique in its focus on the Pediatric and Maternal Vaccines Consumer Vertical, the core responsibilities and career paths are similar to those of other marketing roles within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a marketing campaign to increase consumer awareness and adoption of a new pediatric vaccine
- Collaborating with cross-functional teams to create and implement patient education materials for a maternal vaccine
- Conducting market research and analyzing customer insights to inform marketing strategies for the Pediatric and Maternal Vaccines Consumer Vertical
ASSUMPTION: The sample projects listed are representative of the types of projects the Senior Manager may be involved in, but the specific projects may vary depending on the brand or disease state the Senior Manager is supporting.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the Pediatric and Maternal Vaccines Consumer Vertical?
- What opportunities are there for growth and development within this role and the broader organization?
- How does Pfizer support work-life balance for its employees?
- What is the team structure and dynamic for this role, and how does it foster collaboration and innovation?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Prepare for your interview by researching Pfizer's mission, values, and recent initiatives to demonstrate your alignment with the company's goals
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
- Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
