📌 Core Information
🔹 Job Title: Sr. Manager, Pro Product Marketing
🔹 Company: Nutrafol
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading upstream product management for professional hair care and skin categories
- Collaborating cross-functionally to bring innovative products to market
- Developing and implementing go-to-market strategies and loyalty programs
- Managing product launches, gifting programs, and special promotions
- Providing product education and support to sales teams and customers
ASSUMPTION: This role requires a strong understanding of the professional hair care and skin industry, as well as experience working with healthcare professionals and estheticians.
📋 Key Responsibilities
✅ Lead the end-to-end product management process for new products in the Hair & Skin professional categories
✅ Collaborate with cross-functional teams to bring innovative products to market, ensuring alignment with brand strategy and customer needs
✅ Launch and manage a loyalty program (HCP + Salon) for accounts
✅ Conduct market research and analyze customer insights to identify new opportunities for product development
✅ Develop and implement strategic go-to-market plans for new product launches
✅ Plan and execute special gifting programs, including holiday gift with purchase (GWP), gifting, and swag initiatives
✅ Proactively identify opportunities to streamline internal processes and implement solutions to enhance efficiency and optimize workflows
✅ Provide insights into product positioning, messaging, and visual content that aligns with marketing objectives and drives engagement
✅ Serve as the primary point of contact for product education across the Pro organization
✅ Work with the clinical/med affairs team to develop and deliver educational materials and resources that empower sales teams and customers
✅ Manage material uploads to Nutrafol provider resource website
✅ Stay informed on industry trends, incorporating best practices in Nutrafol materials and updating teams accordingly
✅ Develop and maintain strong cross-functional stakeholder relationships with various teams
✅ Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives
✅ Manage budgeting and invoicing for marketing materials
✅ Support departmental leadership in annual strategic planning and budgeting
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred
Experience: Minimum 5 years of professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S.
Required Skills:
- Proven experience executing marketing launches and leading Go to Market and creative development process
- Strong project management skills
- Experience in creating and executing GWP, gifting, and swag programs
- Strong analytical and problem-solving skills
- Excellent written, communication, and interpersonal skills
- Experience managing a budget and invoicing
- Excellent organizational skills and proven ability to manage multiple projects
- Experience working cross-functionally with sales, creative, product development, medical affairs, etc.
- Adaptable team player comfortable in an agile environment
Preferred Skills:
- Experience working with Dermatologists and/or Estheticians
ASSUMPTION: Candidates with experience in the medical aesthetics or medical device industry are strongly preferred.
💰 Compensation & Benefits
Salary Range: $140,000 - $155,000 USD per year
Benefits:
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Working Hours: Full-time, estimated travel: 20-25% (field work with reps, HCP events and tradeshows, offsite planning meetings, etc.)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation decision will consider a wide range of factors, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Nutrafol operates in the retail industry, specializing in hair wellness products and treatments. The company focuses on natural, science-backed formulas for hair growth and provides support for people at every step of their hair journey.
Company Size: Nutrafol is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Nutrafol was founded with a mission to help people grow into the best version of themselves by providing natural, science-backed hair wellness solutions.
Company Description:
- Nutrafol is a growing company that focuses on helping people grow into the best version of themselves
- The company creates natural, science-backed formulas for hair growth and provides support for people at every step of their hair journey
- Nutrafol's multi-factorial approach targets root causes of hair thinning using a patented blend of botanicals
- The company never settles and continuously challenges existing treatments and methodologies to advance the frontier of hair science
- Nutrafol embraces individuality and differences, leading by example, and empowering itself and others with its passion for wellness and innovation
Company Specialties:
- Health
- Wellness
- Natural
- Science
- Hair
Company Website: http://www.nutrafol.com
ASSUMPTION: Nutrafol's focus on natural, science-backed hair wellness products and treatments sets it apart in the retail industry.
📊 Role Analysis
Career Level: This role is a senior management position, requiring significant experience and expertise in professional product marketing.
Reporting Structure: The Sr. Manager, Pro Product Marketing will report directly to the Senior Director of Professional Marketing and collaborate closely with various cross-functional teams.
Work Arrangement: This role is remote solely, with an estimated travel requirement of 20-25% for field work, HCP events, tradeshows, and offsite planning meetings.
Growth Opportunities:
- Potential to grow within the Professional Marketing team or explore other opportunities within Nutrafol as the company continues to expand
- Chance to gain experience in a fast-paced, start-up environment and contribute to the company's growth and success
- Opportunity to work closely with various teams and stakeholders, building a strong professional network within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): The primary office location is in New York, New York, but the role is remote solely.
Geographic Context:
- The United States has a diverse and expansive professional hair care and skin industry, providing ample opportunities for growth and innovation
- The remote work arrangement allows for flexibility and a better work-life balance
- The estimated travel requirement of 20-25% provides opportunities to connect with colleagues and industry professionals in person
Work Schedule: Full-time, with an estimated travel requirement of 20-25% for field work, HCP events, tradeshows, and offsite planning meetings
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and situational interview with the Hiring Manager and a team member
- Final interview with the Senior Director of Professional Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Go-to-market strategy development and execution
- Loyalty program management
- Cross-functional collaboration and stakeholder management
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and enthusiasm for Nutrafol's mission
- Prepare examples of successful product launches, go-to-market strategies, and loyalty program initiatives
- Research Nutrafol's products, target audience, and competitive landscape to demonstrate your understanding of the company and industry
- Be prepared to discuss your experience working with healthcare professionals and estheticians, if applicable
ATS Keywords: Product Marketing, Go-To-Market Strategy, Loyalty Program, Cross-Functional Collaboration, Stakeholder Management, Problem-Solving, Analytical Skills, Communication Skills, Adaptability, Professional Hair Care, Skin Care, Medical Aesthetics, Medical Device Industry
ASSUMPTION: Nutrafol's hiring process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Nutrafol's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Growth: Nutrafol is committed to helping people grow into the best version of themselves, both personally and professionally
- Wellness: The company prioritizes the well-being of its employees and customers, fostering a supportive and inclusive work environment
- Innovation: Nutrafol encourages creativity, continuous learning, and a passion for pushing the boundaries of hair wellness
- Empowerment: The company empowers its employees to take ownership of their roles and contribute to the organization's success
Work Style:
- Collaborative: Nutrafol fosters a culture of teamwork and cross-functional collaboration
- Agile: The company operates in a fast-paced, dynamic environment, requiring adaptability and flexibility
- Results-driven: Nutrafol prioritizes outcomes and continuous improvement
- Customer-focused: The company is committed to understanding and meeting the needs of its customers
Self-Assessment Questions:
- How do you embody Nutrafol's commitment to growth and wellness in your personal and professional life?
- Describe a time when you had to adapt to a significant change or challenge in a fast-paced environment
- How do you approach continuous learning and professional development in your current role?
- How do you prioritize and balance the needs of multiple stakeholders in a cross-functional team setting?
ASSUMPTION: Candidates who align with Nutrafol's values and work style are more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- The role requires significant travel (20-25%), which may be challenging for candidates who prefer a fully remote work arrangement
- The fast-paced, start-up environment may be overwhelming for candidates who prefer a more structured and predictable work setting
- The role involves managing multiple projects and deadlines, which may be challenging for candidates who struggle with time management or prioritization
- The competitive professional hair care and skin industry may present challenges in terms of product differentiation and market share
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on professional hair care and skin products, requiring experience in the medical aesthetics or medical device industry
- Compared to similar roles in the retail industry, this position offers a unique opportunity to work with healthcare professionals and estheticians
- Career paths in professional product marketing may vary depending on the specific industry and company, but typically involve progression to director or vice president levels
ASSUMPTION: Candidates should research similar roles in the professional hair care and skin industry to better understand the unique aspects of this position and the potential career growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new professional hair care product, including product positioning, messaging, and launch campaign
- Managing a loyalty program for healthcare professionals and estheticians, including account segmentation, rewards structure, and customer engagement initiatives
- Collaborating with cross-functional teams to create compelling product content and educational materials for sales teams and customers
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Sr. Manager, Pro Product Marketing role at Nutrafol.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the professional hair care and skin category?
- How does the company support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its product marketing initiatives, and how is this role expected to contribute to those metrics?
- What are the most significant challenges facing the professional hair care and skin industry, and how does this role address those challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product marketing experience and achievements
- Write a cover letter that emphasizes your fit for the role and enthusiasm for Nutrafol's mission
- Prepare examples of successful product launches, go-to-market strategies, and loyalty program initiatives
- Research Nutrafol's products, target audience, and competitive landscape to demonstrate your understanding of the company and industry
- Be prepared to discuss your experience working with healthcare professionals and estheticians, if applicable
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
