📌 Core Information
🔹 Job Title: Sr. Manager, Product Marketing
🔹 Company: Kaseya
🔹 Location: Miami, FL, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for key product lines to drive awareness, adoption, and revenue
- Crafting clear, differentiated messaging and compelling product narratives
- Enabling sales teams with tools, content, and insights to close deals and drive customer value
- Collaborating cross-functionally with Product, Sales, and Customer Success teams to align product capabilities with market needs
- Planning and executing product launches, ensuring readiness across all functions and channels
- Gathering and synthesizing market insights to inform product strategy and go-to-market plans
ASSUMPTION: This role requires a strategic and collaborative mindset, with a proven track record in product marketing, preferably in B2B SaaS or technology. Experience with Remote Management and Monitoring (RMM) products is a plus.
📋 Key Responsibilities
✅ Lead the development and execution of go-to-market strategies that drive awareness, adoption, and revenue for your product line
✅ Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences
✅ Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams
✅ Collaborate cross-functionally with Product, Sales, Customer Success, and other GTM teams to align product capabilities with market needs and business goals
✅ Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels
✅ Gather and synthesize customer, competitor, and market insights to inform product strategy and go-to-market plans
ASSUMPTION: Success in this role requires strong project management skills, strategic thinking, and the ability to analyze complex market data, customer insights, and usage trends to shape strategy.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a technical discipline (MBA is a plus)
Experience: 6+ years of experience in product marketing, preferably in B2B SaaS or technology. Experience with RMM products is a plus.
Required Skills:
- Proven success in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences
- Experience driving product launches and sales enablement programs
- Strong storytelling, communication, and strategic thinking skills
- Ability to analyze complex market data, customer insights, and usage trends to shape strategy
- Strong project management skills
Preferred Skills:
- Certifications from Pragmatic Institute or Product Marketing Alliance
ASSUMPTION: While a background in marketing is preferred, candidates with a strong track record in product marketing from a technical or business discipline will also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on experience level and industry standards for Sr. Product Marketing roles in Miami, FL)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching up to 6% of employee contribution
- Generous PTO and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- Wellness programs and gym membership reimbursement
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The provided salary range is an estimate based on industry standards for Sr. Product Marketing roles in Miami, FL. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically IT Management and Cybersecurity Software
Company Size: 5,001-10,000 employees
Founded: 2000
Company Description:
- Kaseya is the leading global provider of AI-powered IT management and cybersecurity software
- Its Kaseya 365 platform is purpose-built to meet the demands of multifunctional IT professionals, offering a unified solution to manage infrastructure, secure endpoints, back up critical data, and streamline operations
- Serving nearly 50,000 MSPs and IT departments across over 170 countries, Kaseya's portfolio includes trusted brands such as Datto, Unitrends, IT Glue, ConnectBooster, Spanning Cloud Apps, RapidFire Tools, and more
Company Specialties:
- IT Automation
- Remote IT Infrastructure Management
- Systems Management Software
- IT systems management
- SaaS systems management
- RMM
- PSA
- Backup and Recovery
- SOC
- Cybersecurity
- Compliance
- and User Security
Company Website: www.kaseya.com
ASSUMPTION: Kaseya's size and industry position provide ample opportunities for career growth and learning. Its focus on AI-powered solutions and commitment to innovation make it an attractive choice for tech-savvy professionals.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the VP of Product Marketing or a similar senior-level position within the marketing organization. The specific reporting structure may vary based on the company's organizational design.
Work Arrangement: This role is offered as a remote position, with the expectation of regular virtual check-ins and collaboration with the team. Occasional on-site presence may be required for team meetings or company events.
Growth Opportunities:
- Potential career progression to Director or VP of Product Marketing within the company
- Expanding one's skillset and expertise in AI-driven product marketing and go-to-market strategies
- Gaining experience working with a diverse range of IT management and cybersecurity products
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative tech company.
🌍 Location & Work Environment
Office Type: Remote-first with occasional on-site collaboration
Office Location(s): Miami, FL (with the option to work remotely from other locations in the US or internationally)
Geographic Context:
- Miami, FL offers a diverse and vibrant urban environment with a cost of living that is generally lower than other major US tech hubs
- The city's tropical climate and numerous cultural attractions make it an attractive location for both work and leisure
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work arrangements
ASSUMPTION: While the role is offered as a remote position, candidates should be prepared to work within the US Eastern Time Zone and be available for regular virtual collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- Subsequent interviews with key stakeholders, including the VP of Product Marketing and other senior marketing leaders
- Final on-site or virtual interview with the CEO or another C-level executive
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Ability to analyze market data and customer insights
- Project management and organizational skills
Application Tips:
- Highlight your relevant product marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Kaseya's products and the IT management and cybersecurity software industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively
- Showcase your ability to analyze and interpret market data and customer insights to inform product strategy
ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Sales Enablement, Market Intelligence, RMM, IT Management, Cybersecurity, AI, Strategic Thinking, Project Management
ASSUMPTION: Kaseya's hiring process is designed to assess candidates' technical skills and cultural fit with the company. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- HubSpot
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Customer relationship management (CRM) software
- Marketing automation platforms
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Agile and adaptable
- Data-driven
- Collaborative
- Results-oriented
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and new technologies in IT management and cybersecurity?
- Can you provide an example of a time when you had to adapt your go-to-market strategy based on new market insights or customer feedback?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Kaseya values candidates who are passionate about technology, customer-focused, and committed to continuous learning and improvement. Applicants should be prepared to discuss their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a high volume of projects and priorities in a fast-paced environment
- Keeping up with the latest trends and developments in the rapidly evolving IT management and cybersecurity landscape
- Balancing the needs of multiple stakeholders, including product, sales, marketing, and customer success teams
- Occasional travel requirements for on-site meetings or customer visits
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development within a dynamic and innovative tech company.
📈 Similar Roles Comparison
- This role is similar to other Sr. Product Marketing positions, but with a focus on AI-driven IT management and cybersecurity products
- It requires a strong understanding of the IT management and cybersecurity software industry and the ability to work with a diverse range of products
- Compared to other roles, this position may offer greater exposure to cutting-edge technology and a broader range of product lines
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and how it translates to the unique aspects of this role within Kaseya.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new RMM product launch, including messaging, positioning, and sales enablement materials
- Conducting market research and analysis to inform product positioning and pricing for an existing IT management product suite
- Collaborating with product and sales teams to create targeted sales presentations and collateral for a major customer acquisition campaign
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and how it relates to the specific projects and responsibilities outlined in this role.
❓ Key Questions to Ask During Interview
- How does Kaseya's product marketing team collaborate with other departments, such as Product and Sales, to ensure alignment and success?
- Can you describe a recent product launch or go-to-market strategy that was particularly successful, and what contributed to its success?
- How does Kaseya support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the IT management and cybersecurity software industry, and how is Kaseya positioned to address them?
- How does Kaseya measure the success of its product marketing efforts, and what key metrics does the team track?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company's priorities, as well as to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for interviews by researching Kaseya's products, industry, and company culture
- Be ready to discuss your relevant experience and how it relates to the specific responsibilities and projects outlined in this role
- Follow up with the hiring team after your interview to reiterate your interest and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
