📌 Core Information
🔹 Job Title: Sr Manager, Product Marketing, Cross-Devices Marketing
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team focused on optimizing the customer shopping experience across Amazon's device portfolio
- Managing marketing support for existing and new devices while driving long-term process improvements
- Collaborating with cross-functional teams to develop and execute go-to-market strategies
- Analyzing data to create insights and optimize performance of creative placements and customer targeting
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead a team focused on optimizing the customer shopping experience across Amazon's device portfolio
✅ Manage marketing support for existing and new devices while driving long-term process improvements
✅ Collaborate with cross-functional teams to develop and execute go-to-market strategies
✅ Conduct A/B tests to optimize performance of creative placements and customer targeting
✅ Analyze data to create insights and drive decision-making
✅ Build relationships with key stakeholders and influence senior leadership
✅ Raise the bar with online marketing channels, including Amazon homepage, search, and email
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and stakeholder management to excel in the position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on cross-device marketing or a related field
Required Skills:
- Proven experience in leading and managing high-performing teams
- Strong analytical skills and data-driven decision-making
- Excellent communication and stakeholder management skills
- Proven experience in go-to-market strategy development and execution
- Familiarity with A/B testing and optimization strategies
- Experience with online marketing channels, including Amazon homepage, search, and email
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with Amazon's devices and ecosystem
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a master's degree and experience with Amazon's devices would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Sr. Manager role in Seattle)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous paid time off
- Employee discounts on Amazon products
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Manager role in Seattle. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Over 25 years ago)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business portfolio offer numerous growth opportunities and challenges for employees.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Product Marketing, Cross-Devices Marketing
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to lead larger teams or take on more strategic roles within Amazon's marketing organization
- Opportunity to work on high-impact projects and drive significant business results
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 410 Terry Ave N, Seattle, WA 98109, United States
Geographic Context:
- Seattle is a major tech hub with a thriving job market and numerous cultural attractions
- The Pacific Northwest offers a mild climate, beautiful natural surroundings, and a high quality of life
- Seattle is known for its coffee culture, vibrant music scene, and diverse food options
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The Seattle office offers a dynamic and collaborative work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Director of Product Marketing, Cross-Devices Marketing
Key Assessment Areas:
- Problem-solving and analytical skills
- Leadership and team management abilities
- Strategic thinking and planning
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with A/B testing, data analysis, and go-to-market strategy development
- Demonstrate your understanding of Amazon's devices and ecosystem during the interview
ATS Keywords: Product Marketing, Cross-Devices Marketing, Customer Experience, Data Analysis, A/B Testing, Stakeholder Management, Online Marketing, Go-to-Market Strategy, Process Improvement, Team Leadership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and analytical skills, as well as their cultural fit with Amazon's values and work environment.
🛠️ Tools & Technologies
- Amazon's internal marketing tools and platforms
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in using data analysis and visualization tools, as well as Amazon's internal marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on long-term thinking and innovation
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I have a strong bias for action and a focus on results?
- Am I comfortable making data-driven decisions and continuously improving processes?
- Do I embrace Amazon's customer-centric approach and long-term thinking?
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Amazon's values and work style, with a focus on customer obsession, data-driven decision-making, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and shifting requirements in a fast-moving environment
- Communicating effectively with senior stakeholders and influencing decision-making
- Balancing short-term performance optimization with long-term process improvement
- Adapting to a large, complex organization with numerous internal stakeholders
ASSUMPTION: This role presents significant challenges, but also offers numerous opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on cross-device marketing and optimizing the customer shopping experience across Amazon's device portfolio
- This role requires a strong understanding of Amazon's devices and ecosystem, as well as its online marketing channels
- Career progression in this role may lead to more strategic or leadership positions within Amazon's marketing organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on cross-device marketing and optimizing the customer shopping experience.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Amazon device launch
- Conducting A/B tests to optimize the performance of creative placements and customer targeting for existing devices
- Analyzing customer data to identify trends and opportunities for improving the shopping experience across Amazon's device portfolio
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Cross-Devices Marketing group?
- How does this role collaborate with other teams within Amazon's marketing organization?
- What are the most significant challenges facing the Cross-Devices Marketing team, and how can this role address them?
- How does Amazon support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's dynamics, challenges, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on your strategic thinking, leadership, and analytical skills
- Research Amazon's devices, ecosystem, and online marketing channels to demonstrate your understanding of the company and role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
