📌 Core Information
🔹 Job Title: Sr Manager, Product Marketing - Devices & Applications
🔹 Company: 1Password
🔹 Location: Remote (US or Canada)
🔹 Job Type: Full Time Remote
🔹 Category: Cybersecurity, Product Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (open to candidates located in the US and Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy for device and application security solutions
- Leading a team to deliver insights, storytelling, and market activation programs
- Collaborating with cross-functional teams to launch and scale enterprise security products
- Conducting customer research and competitive analysis to inform strategy
- Developing and refining messaging, positioning, and go-to-market plans
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of workforce cybersecurity to drive market adoption of innovative security solutions.
📋 Key Responsibilities
✅ Develop and execute product marketing strategy for device and application security solutions
✅ Lead a team of product marketers to deliver insights, storytelling, and market activation programs
✅ Collaborate with product, marketing, and sales teams to launch and scale enterprise security products
✅ Conduct customer research and competitive analysis to inform strategy and messaging
✅ Develop and refine messaging, positioning, and go-to-market plans for new and existing products
✅ Equip sales teams with training and tools to drive product adoption and win new business
✅ Measure and optimize product performance using KPIs and other metrics
ASSUMPTION: This role requires strong leadership, communication, and project management skills to drive strategic initiatives and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor or Master’s degree in Technology, Marketing, or related field
Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a people leadership role
Required Skills:
- Proven expertise in launching and scaling enterprise security products
- Deep knowledge of workforce security, access management, and emerging threats
- Excellent communication and leadership skills
- Ability to align and influence cross-functional teams
- Experience with customer research, messaging, packaging, competitive positioning, and sales enablement
Preferred Skills:
- Certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.)
- Experience with extended access management (XAM) platforms
- Familiarity with 1Password or similar password management solutions
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on cybersecurity and enterprise SaaS solutions. Experience in a leadership role is essential for managing and mentoring a team of product marketers.
💰 Compensation & Benefits
Salary Range: USD $172,000 - $232,000 per year (USA-based roles) or CAD $158,000 - $214,000 per year (Canada-based roles)
Benefits:
- Health, dental, and wellness coverage
- 401k or RRSP with company match
- Generous PTO and company-wide wellness days off
- Equity grant
- Training budget and access to 1Password University
- Paid volunteer days and employee-led DEIB programs
- Peer-to-peer recognition through Bonusly
Working Hours: Full-time (40 hours/week) with occasional travel for in-person engagement
ASSUMPTION: The salary range provided is based on industry standards for senior product marketing roles in cybersecurity, with consideration for the company's size and the location of the role. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically focused on device and application security, access management, and workforce security
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2005, with a strong focus on remote work since its inception
Company Description:
- Trusted by more than 100,000 businesses to protect their data
- Provides secure access to any app or service, safely sharing sensitive information while keeping everything else private
- Integrates with popular identity and access management (IAM) systems and offers easy deployment and management
Company Specialties:
- Password management and security
- Extended access management (XAM) platform
- Secure sharing of sensitive information
Company Website: 1Password
ASSUMPTION: 1Password is a well-established company in the cybersecurity industry, with a strong focus on remote work and a comprehensive suite of security solutions for businesses.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director of Product Marketing
Work Arrangement: Remote (open to candidates located in the US and Canada), with occasional travel for in-person engagement
Growth Opportunities:
- Potential to expand the role's scope as the Extended Access Management (XAM) platform grows
- Opportunities to mentor and develop team members, driving their career growth
- Possibility to take on additional responsibilities or lead new initiatives as the company continues to innovate
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement, as 1Password continues to expand its product offerings and market presence.
🌍 Location & Work Environment
Office Type: Fully remote, with occasional travel for in-person engagement
Office Location(s): Toronto, ON (headquarters) and remote employees across the US and Canada
Geographic Context:
- Remote work allows for a flexible work-life balance, with the ability to work from home or a preferred location
- Occasional travel may be required for in-person meetings, team-building events, or customer/industry events
- 1Password's headquarters are in Toronto, ON, with a strong presence in the US and other international markets
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: 1Password's fully remote work environment offers a high degree of flexibility and work-life balance, with occasional travel requirements for in-person engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- Product marketing assessment or case study presentation
- Final round interviews with key stakeholders, including the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing strategy and execution
- Leadership and team management skills
- Industry knowledge and market trends in cybersecurity
- Customer research and competitive analysis skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience, with a focus on cybersecurity and enterprise SaaS solutions
- Prepare for behavioral interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your approach to market research, competitive analysis, and go-to-market planning
- Showcase your understanding of 1Password's products and market position
- Follow up with the hiring manager or HR representative after each interview round to express your interest in the role
ATS Keywords: Product Marketing, Cybersecurity, SaaS, Enterprise, Leadership, Go-to-Market, Market Positioning, Messaging, Sales Enablement, Customer Research, Competitive Positioning, Storytelling, Access Management, Workforce Security
ASSUMPTION: 1Password's interview process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on product marketing and cybersecurity expertise.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, or similar project management software)
- Market research and analysis tools (e.g., SurveyMonkey, Google Analytics, or similar tools)
- Presentation and design tools (e.g., PowerPoint, Google Slides, or similar tools)
- Cybersecurity-specific tools and platforms (e.g., 1Password, Okta, Azure AD, or similar tools)
ASSUMPTION: Candidates should be comfortable using a range of product marketing, market research, and cybersecurity-specific tools to drive strategic initiatives and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Honesty
- Human-centric approach
- Collaboration
- Growth mindset
Work Style:
- Remote-first, with a strong focus on asynchronous communication and work-life balance
- Collaborative and inclusive, with a emphasis on open communication and feedback
- Fast-paced and innovative, with a focus on continuous learning and improvement
- Results-driven, with a focus on measurable outcomes and data-informed decision-making
Self-Assessment Questions:
- How do you approach balancing work-life integration in a remote, asynchronous work environment?
- Can you provide an example of a time when you drove strategic initiatives in a collaborative, cross-functional team setting?
- How do you stay up-to-date with market trends and emerging threats in the cybersecurity industry?
ASSUMPTION: Candidates should be comfortable working in a remote, asynchronous environment and demonstrate strong collaboration, communication, and leadership skills to thrive in 1Password's culture.
⚠️ Potential Challenges
- Occasional travel requirements for in-person engagement, which may disrupt work-life balance
- Managing a team of product marketers with varying levels of experience and expertise
- Keeping up with the fast-paced nature of the cybersecurity industry and evolving market trends
- Balancing strategic, long-term planning with tactical, day-to-day execution
ASSUMPTION: While 1Password offers a flexible, remote-first work environment, candidates should be prepared for occasional travel requirements and the challenges that come with managing a team and driving strategic initiatives in a fast-paced industry.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position requires a deeper understanding of cybersecurity and workforce security, with a focus on device and application security solutions
- 1Password's mid-sized company structure offers a more agile and collaborative work environment compared to larger enterprise organizations, with opportunities for greater impact and influence
- Career progression in this role may involve expanding the scope of responsibilities or taking on new initiatives as the Extended Access Management (XAM) platform grows
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, with a focus on driving market adoption of innovative security solutions in a mid-sized company setting.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new device security solution, including market research, competitive analysis, messaging, and launch planning
- Conducting customer research and interviews to inform product roadmap and feature prioritization for the 1Password Extended Access Management (XAM) platform
- Creating and delivering sales enablement materials, such as battle cards, pitch decks, and product demos, to support the sales team in winning new business
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience driving product marketing strategies, conducting market research, and developing sales enablement materials in a cybersecurity context.
❓ Key Questions to Ask During Interview
- How does 1Password differentiate its Extended Access Management (XAM) platform from legacy MDM, IGA, IAM, and SSO solutions?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact in this timeframe?
- How does 1Password support the growth and development of its product marketing team members, and what opportunities exist for career advancement within the organization?
- What are the most pressing challenges facing the device and application security market, and how is 1Password positioned to address these challenges?
- How does 1Password approach collaboration and communication in a remote, asynchronous work environment, and what tools and processes are in place to support this work style?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture, as well as to understand the strategic priorities and challenges facing the device and application security market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience, with a focus on cybersecurity and enterprise SaaS solutions
- Prepare for behavioral interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Be ready to discuss your approach to market research, competitive analysis, and go-to-market planning
- Follow up with the hiring manager or HR representative after each interview round to express your interest in the role
- If selected, complete a background check and provide any additional information required for onboarding
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
