📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing - Identity & End User Experience
🔹 Company: 1Password
🔹 Location: Remote (US or Canada)
🔹 Job Type: Full Time Remote
🔹 Category: Cybersecurity, Product Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (open to candidates located in the US and Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy for identity and user experience solutions
- Ensuring alignment across product, marketing, and sales teams
- Leading a growing product marketing team
- Conducting research to inform strategy and improve win rates
- Creating compelling messaging and narratives
- Activating and enabling sales and marketing teams
- Representing the product at internal and external events
- Measuring and optimizing programs and content strategies
- Developing and mentoring a high-performing product marketing team
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive business outcomes in a competitive cybersecurity market.
📋 Key Responsibilities
✅ Define and execute product marketing strategy for identity and user experience solutions
✅ Collaborate with product, marketing, and sales teams to ensure alignment and drive adoption
✅ Lead a growing product marketing team, fostering accountability and growth
✅ Conduct research to identify customer needs, market trends, and competitive threats
✅ Develop and deliver compelling messaging and narratives that differentiate 1Password’s solutions
✅ Activate and enable sales and marketing teams through training, content, and campaigns
✅ Represent the product at internal and external events, such as offsites, team meetings, and customer events
✅ Define and track KPIs to measure, refine, and optimize programs and content strategies
ASSUMPTION: This role requires a deep understanding of identity and access security, as well as experience with security and IT leadership priorities, workforce authentication, identity-based security models, and access experiences across business, developer, and end users.
🎯 Required Qualifications
Education: Bachelor or Master’s degree in Technology, Marketing, or related field
Experience: 10+ years of SaaS enterprise product marketing experience, including 5+ years in cybersecurity and 3+ years in a leadership role
Required Skills:
- Proven go-to-market expertise, including customer research, messaging, packaging, competitive positioning, storytelling, and sales enablement
- Strategic leadership and the ability to support go-to-market strategies that align with evolving customer needs and industry trends
- Deep knowledge of workforce identity, authentication methods, and emerging threats, with insight into evolving IT and security priorities
- Excellent collaboration and leadership skills, with the ability to align and influence cross-functional teams in a high-growth, dynamic environment
- Exceptional written and oral communication skills, with the ability to excite internal and external stakeholders through compelling narratives
Preferred Skills:
- Certifications in product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+, etc.)
ASSUMPTION: Certifications are not required but can be an asset in demonstrating a strong foundation in product marketing and security fundamentals.
💰 Compensation & Benefits
Salary Range: The annual base salary for this role is between $172,000 USD and $232,000 USD (USA-based roles) or between $158,000 CAD and $214,000 CAD (Canada-based roles). At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Benefits:
- Health, dental, and 401k (or RRSP for Canada-based roles)
- Generous PTO policy and company-wide wellness days off
- Company equity for all full-time employees
- Retirement matching program
- Training budget, 1Password University access, and learning sessions
- Free 1Password account (and friends and family discount!)
- Paid volunteer days
- Employee-led DEIB programs and ERGs and ECGs
- Peer-to-peer recognition through Bonusly
Working Hours: 40 hours per week, with occasional travel for in-person engagement (e.g., annual department-wide offsites, team meetings, and customer events)
ASSUMPTION: The salary range provided is inclusive of base salary only and does not include any potential bonuses, stock options, or other forms of compensation. The working hours may vary depending on the role and responsibilities, and may include occasional travel for in-person engagement.
📌 Applicant Insights
🔍 Company Context
Industry: 1Password operates in the cybersecurity industry, specifically focusing on password management and identity security solutions for businesses and consumers.
Company Size: 1Password is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: 1Password was founded in 2005 and is headquartered in Toronto, ON, Canada.
Company Description:
- Trusted by more than 100,000 businesses to protect their data, 1Password gives you complete control over passwords and other sensitive business information.
- As an integral layer of the Identity and Access Management (IAM) stack, 1Password protects all employee accounts – even those you aren’t aware of.
- 1Password is easy to deploy and integrates with Azure AD, Okta, OneLogin, and Slack, so you can automatically provision employees using the systems you already trust.
Company Specialties:
- Password management
- Identity security
- Access control
- Multi-factor authentication
- Single sign-on (SSO)
Company Website: 1Password
ASSUMPTION: 1Password is a well-established company in the cybersecurity industry, with a strong focus on providing secure and user-friendly password management and identity security solutions for businesses and consumers.
📊 Role Analysis
Career Level: This role is a senior management position, requiring 10+ years of experience in SaaS enterprise product marketing, including 5+ years in cybersecurity and 3+ years in a leadership role.
Reporting Structure: The Senior Manager, Product Marketing - Identity & End User Experience will report directly to the Director of Product Marketing and work closely with cross-functional teams, including product, marketing, and sales.
Work Arrangement: This role is remote (open to candidates located in the US and Canada) and may require occasional travel for in-person engagement, such as annual department-wide offsites, team meetings, and customer events.
Growth Opportunities:
- As a growing company in the competitive cybersecurity market, 1Password offers opportunities for career growth and development within the product marketing team and across the organization.
- The successful candidate will have the opportunity to shape the future of identity and access security solutions and contribute to the company's continued growth and success.
ASSUMPTION: This role provides a unique opportunity to drive strategic direction, influence product roadmaps, and support go-to-market plans in partnership with marketing and sales teams, ultimately helping to grow and evolve 1Password’s identity security solutions.
🌍 Location & Work Environment
Office Type: 1Password operates a fully remote environment, with no physical office locations.
Office Location(s): N/A (fully remote)
Geographic Context:
- The remote work arrangement allows for flexibility and work-life balance, with the opportunity to work from the comfort of one's home or any preferred location within the US or Canada.
- Occasional travel may be required for in-person engagement, such as annual department-wide offsites, team meetings, and customer events.
Work Schedule: 1Password offers a generous PTO policy and company-wide wellness days off, providing employees with the flexibility to manage their time effectively and maintain a healthy work-life balance.
ASSUMPTION: The fully remote work environment at 1Password fosters a culture of collaboration, communication, and flexibility, enabling employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete an initial screening call with the talent acquisition team
- Participate in a series of interviews with cross-functional stakeholders, including the hiring manager and team members
- Receive an offer and complete onboarding
Key Assessment Areas:
- Product marketing expertise and strategic leadership
- Deep understanding of identity and access security
- Excellent communication and collaboration skills
- Alignment with 1Password's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Demonstrate your understanding of 1Password's products, market position, and competitive landscape
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Be ready to discuss your approach to market research, messaging, and go-to-market strategies
ATS Keywords: Product Marketing, Cybersecurity, Identity Security, Access Control, Go-to-Market Strategy, Market Research, Messaging, Sales Enablement, Leadership, Collaboration, Cross-Functional Teams
ASSUMPTION: The interview process at 1Password is designed to assess the candidate's skills, experience, and cultural fit, ensuring a strong match for the role and the company's values.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, JIRA)
- Market research tools (e.g., SurveyMonkey, Typeform, Google Forms)
- Messaging and content creation tools (e.g., Google Docs, Microsoft Office, Adobe Creative Suite)
- Sales enablement tools (e.g., Showpad, Seismic, Highspot)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The successful candidate will be comfortable working with various tools and technologies to streamline their workflow and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Focus on the customer
- Take ownership
- Be inclusive
- Act with integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and resilient
- Results-oriented and accountable
- Open and transparent
Self-Assessment Questions:
- How do you align with 1Password's company values, and can you provide an example of a time when you demonstrated each value?
- How do you approach working remotely, and what strategies do you use to maintain productivity and work-life balance?
- Can you describe a time when you had to adapt to a significant change or challenge in a project or role, and how did you approach it?
ASSUMPTION: 1Password values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The competitive cybersecurity market requires a deep understanding of emerging threats, customer needs, and market trends
- Occasional travel may be required for in-person engagement, which could disrupt work-life balance if not managed effectively
- The fully remote work environment may present communication and collaboration challenges if not addressed proactively
- The role may require working with cross-functional teams across different time zones, which could impact scheduling and productivity
ASSUMPTION: The successful candidate will be able to navigate these potential challenges and thrive in a dynamic, competitive, and fully remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on identity and user experience solutions within the cybersecurity industry
- While there may be similar roles in product marketing or cybersecurity, the specific focus on identity and access security sets this role apart
- Career paths for this role may include advancing to a Director or Vice President of Product Marketing or transitioning into a Chief Marketing Officer (CMO) role within the cybersecurity industry
ASSUMPTION: The unique focus of this role on identity and user experience solutions within the cybersecurity industry provides a distinct opportunity for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new identity-based access solution, including market research, messaging, and sales enablement
- Conducting a competitive analysis and positioning 1Password's identity security solutions against legacy IAM, SSO, and authentication providers
- Creating a comprehensive product marketing strategy for 1Password's Extended Access Management (XAM) category, expanding the company's role in securing workforce authentication, access, and user security experiences
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the candidate's ability to drive market positioning, develop messaging, and support go-to-market plans.
❓ Key Questions to Ask During Interview
- How does 1Password differentiate its identity and access security solutions from competitors in the market?
- What are the key priorities for the product marketing team in the first 90 days, and how can I contribute to driving success in these areas?
- How does 1Password support the growth and development of its product marketing team members, and what opportunities exist for career advancement within the organization?
- What are the most significant challenges facing the identity and access security market, and how is 1Password positioned to address these challenges?
- How does 1Password foster a culture of collaboration and communication in a fully remote work environment, and what tools and processes are in place to support this?
ASSUMPTION: Asking these key questions will help the candidate better understand the role, the company, and the market, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Be ready to discuss your approach to market research, messaging, and go-to-market strategies
- Follow up with the talent acquisition team within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
