📌 Core Information
🔹 Job Title: Sr. Manager, Product Marketing, Supply Tech, Amazon Ads
🔹 Company: Amazon
🔹 Location: Sunnyvale, CA; Seattle, WA; New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Sunnyvale, Seattle, New York) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing messaging, positioning, and marketing activities for APS portfolio of solutions for publisher customers
- Defining and executing go-to-market (GTM) strategy in collaboration with cross-functional stakeholders
- Aligning Amazon Ads offerings with media publishers' objectives and evolving industry trends
- Creating value and impacting the direction of products and business globally
ASSUMPTION: This role requires a strong understanding of the supply-side advertising industry, excellent communication skills, and the ability to work cross-functionally to deliver results.
📋 Key Responsibilities
✅ Lead the development of messaging, positioning, and marketing activities for the APS portfolio of solutions
✅ Define and execute the go-to-market (GTM) strategy, collaborating with key stakeholders across various teams
✅ Align Amazon Ads offerings with media publishers' objectives, constantly evolving industry trends, and customer needs
✅ Create sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support key messages
✅ Work cross-functionally with Product Management, PR, Marketing, Business Development, Sales, Research, and Training teams
ASSUMPTION: This role requires big-picture thinking, strong execution, technical depth, analytical rigor, and excellent communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on the supply-side advertising industry
Required Skills:
- Proven track record in product marketing, with a strong understanding of the supply-side advertising industry
- Excellent communication skills, both verbal and written
- Strong analytical skills and ability to work with data
- Proven ability to work cross-functionally and collaborate with various teams
- Experience defining and executing go-to-market strategies
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience working with Amazon Ads or similar advertising platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the supply-side advertising industry and a proven track record in product marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Sr. Manager role in the Bay Area, Seattle, and New York)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the specified locations. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Amazon was founded by Jeff Bezos)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Product Marketing, Amazon Ads
Work Arrangement: On-site (Sunnyvale, Seattle, New York) with Remote OK
Growth Opportunities:
- Potential to grow into a Director or VP role within Amazon Ads or related teams
- Opportunities to work on high-impact projects and influence the direction of products and business
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Amazon's advertising business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Sunnyvale, CA; Seattle, WA; New York, NY
Geographic Context:
- Sunnyvale, CA: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- Seattle, WA: Known for its coffee culture, tech industry, and natural beauty
- New York, NY: A global hub for finance, media, and entertainment, with a fast-paced, competitive work environment
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The work environment at Amazon is fast-paced, dynamic, and collaborative, with a strong focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the team
- Final interview with the Director or VP of the team
Key Assessment Areas:
- Industry knowledge and understanding of the supply-side advertising industry
- Product marketing skills and experience defining and executing go-to-market strategies
- Communication skills and ability to work cross-functionally
- Analytical skills and ability to work with data
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and values to ensure a strong fit
ATS Keywords: Product Marketing, Supply-Side Advertising, Go-To-Market Strategy, Cross-Functional Collaboration, Amazon Ads, APS, Publisher Customers
ASSUMPTION: The interview process at Amazon is thorough and comprehensive, designed to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Docs, Sheets, Slides)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketo or similar marketing automation tools
- Salesforce or similar CRM platforms
ASSUMPTION: This role requires proficiency in various marketing and productivity tools, as well as a strong understanding of the advertising technology landscape.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and customer-centric
- Results-oriented and action-focused
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer needs in the supply-side advertising industry?
- Can you provide an example of a successful go-to-market strategy you've developed and executed in a previous role?
- How do you approach working cross-functionally with various teams to deliver results?
ASSUMPTION: Amazon values candidates who are customer-obsessed, innovative, and results-oriented, with a strong bias for action and a commitment to earning trust.
⚠️ Potential Challenges
- Fast-paced work environment that may require long hours and quick decision-making
- Need to balance multiple projects and priorities simultaneously
- Potential for frequent travel between Sunnyvale, Seattle, and New York offices
- Working with a diverse range of stakeholders, each with their own priorities and perspectives
ASSUMPTION: These challenges are inherent in a dynamic, fast-growing organization like Amazon and can be managed effectively by a strong, adaptable candidate.
📈 Similar Roles Comparison
- This role is unique in its focus on the supply-side advertising industry and the APS portfolio of solutions
- Similar roles in the industry may focus on demand-side advertising, ad tech, or other aspects of the advertising ecosystem
- Career path for this role may lead to Director or VP positions within Amazon Ads or related teams
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and make a real impact on Amazon's advertising business.
📝 Sample Projects
- Developing a go-to-market strategy for a new APS solution, including messaging, positioning, and launch plan
- Conducting market research to understand publisher customers' needs and preferences, and using insights to inform product development
- Creating sales collateral, case studies, and other marketing materials to support the launch of a new APS solution
ASSUMPTION: These projects are representative of the types of initiatives a Sr. Manager, Product Marketing, Supply Tech, Amazon Ads would work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within Amazon Ads?
- How does Amazon support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon measure the success of its product marketing efforts, and how would this role contribute to those metrics?
- What are the biggest challenges facing the Amazon Ads team, and how can this role help address them?
ASSUMPTION: These questions are designed to help the candidate understand the role, team, and company better, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
