📌 Core Information
🔹 Job Title: Sr. Manager, Public Relations
🔹 Company: Vesync
🔹 Location: Tustin, CA
🔹 Job Type: Full Time
🔹 Category: Appliances, Electrical, and Electronics Manufacturing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic PR initiatives to enhance the company’s reputation and increase brand visibility.
- Managing media relations, crafting compelling stories, and collaborating with internal teams to align PR efforts with overall marketing and business objectives.
- Building and leading a high-performing regional team, fostering collaboration and innovation.
- Cultivating a culture of ownership, proactiveness, and result-driven performance.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Establish and maintain long-term and good cooperative relationships with regional media, communicating and interacting regularly to ensure smooth information flow.
✅ Develop press releases and media kits in a timely and accurate manner, guiding positive coverage.
✅ Coordinate media interviews, special reports, and other activities to ensure the objective and positive presentation of the brand image.
✅ Plan and execute regional public relations activities to attract public attention, utilizing diverse channels to disseminate brand stories and values.
✅ Monitor news and cultural trends to proactively create relevant stories to increase brand exposure.
✅ Develop speeches, bylined articles to position the brand as opinion leaders in the industry.
✅ Monitor brand-related public sentiment in the region in real-time and promptly alert potential negative events.
✅ Respond quickly to crises, activate emergency response plans, and coordinate internal resources and communication with external media to minimize brand reputation losses and maintain public trust.
✅ Actively participate in regional industry activities to enhance the brand's influence and voice within the industry.
✅ Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
✅ Prepare regular reports highlighting key insights and recommendations, using data to optimize content and strategy.
✅ Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
✅ Manage partnerships with external vendors, agencies, and developers as needed.
✅ Define KPIs for the team and manage the team performance.
ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Experience: 8+ years of experience in public relations, preferably in corporate or agency settings.
Required Skills:
- Proven track record in media relations and PR campaign management.
- Strong writing, editing, and storytelling skills.
- Excellent interpersonal and communication skills.
- Ability to work under pressure and manage multiple priorities.
Preferred Skills:
- Experience managing crisis communications.
ASSUMPTION: Candidates with additional experience in crisis management and a proven track record in media relations will be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: Starting at $155,000
Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program
- Gym
- Pet Insurance
- Fully stocked kitchen
Working Hours: 40 hours per week
ASSUMPTION: The salary range is competitive for the industry and experience level, and the benefits package is comprehensive and generous.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing. Vesync is a portfolio company with brands that cover different categories of health & wellness products, including Levoit air purifiers, COSORI air fryers, Pawsync pet products, and Etekcity electronics.
Company Size: 1,001-5,000 employees. As a mid-sized company, Vesync offers ample opportunities for growth and a dynamic work environment.
Founded: 2011. Vesync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality, and value in mind.
Company Description:
- Vesync is an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
- The company offers innovative, feature-rich products infused with the latest cutting-edge technology and user-friendly designs.
- Vesync is committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Company Specialties:
- Electronics
- Consumer Electronics
- Technology
- Kitchen and Small Appliances
Company Website: vesync.com
ASSUMPTION: Vesync is a well-established company with a strong focus on innovation, quality, and customer satisfaction. Its diverse product portfolio and international presence offer exciting opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position that requires strategic thinking, leadership, and significant experience in public relations.
Reporting Structure: The Sr. Manager, Public Relations will report directly to the VP of Marketing or a similar executive role, depending on the company's organizational structure.
Work Arrangement: On-site, office-based role in Tustin, CA. This role does not offer remote work or hybrid arrangements.
Growth Opportunities:
- As Vesync continues to expand, there may be opportunities for the Sr. Manager, Public Relations to grow into a more senior role or take on additional responsibilities within the marketing department.
- The diverse product portfolio and international presence of Vesync offer opportunities to gain experience in various aspects of public relations and marketing.
ASSUMPTION: This role provides ample opportunities for career growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Vesync's office in Tustin, CA is a modern, professional workspace designed to foster collaboration and productivity.
Office Location(s): 1775 Flight Way, Suite 100, Tustin, California 92782, US
Geographic Context:
- Tustin, CA is located in Orange County, approximately 35 miles southeast of Los Angeles.
- The area offers a mix of urban and suburban living, with a variety of housing options and amenities.
- Orange County is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters.
Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. Vesync offers a flexible work schedule, allowing employees to balance their work and personal lives effectively.
ASSUMPTION: The work environment at Vesync is dynamic, collaborative, and focused on innovation and customer-centric strategies. The office location in Tustin, CA offers a convenient commute for many residents of Orange County and the surrounding areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-person or virtual interview with the hiring manager and/or a panel of team members.
- Final round interviews with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Strategic thinking and problem-solving abilities.
- Leadership and team management skills.
- Cultural fit and alignment with Vesync's values and work environment.
- Industry-specific knowledge and understanding of Vesync's products and market position.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Vesync's products, industry, and market position in your application materials.
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Vesync's company culture and values to ensure a strong cultural fit.
ATS Keywords: Public Relations, Media Relations, Crisis Management, Strategic Planning, Team Leadership, Communication Skills, Storytelling, Writing Skills, Editing Skills, Collaboration, Innovation, Proactivity, Ownership, Results-Driven
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of Vesync's products, industry, and market position is essential for success in the interview process.
🛠️ Tools & Technologies
- Media monitoring and analysis tools (e.g., Mention, Brand24, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- CRM software (e.g., Salesforce, HubSpot, etc.)
- Social media management tools (e.g., Hootsuite, Buffer, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used by Vesync may vary depending on the team and role. Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Vesync values innovation and encourages its team members to think creatively and challenge the status quo.
- Customer-centric: Vesync prioritizes the needs and preferences of its customers, ensuring that its products and services meet their expectations.
- Collaboration: Vesync fosters a collaborative work environment, encouraging team members to work together and support one another's efforts.
- Integrity: Vesync values integrity and expects its team members to act with honesty, transparency, and accountability.
Work Style:
- Dynamic: Vesync's work environment is fast-paced and dynamic, with a focus on innovation and continuous improvement.
- Collaborative: Vesync values collaboration and encourages team members to work together and support one another's efforts.
- Results-driven: Vesync prioritizes results and expects its team members to take ownership of their work and deliver tangible outcomes.
Self-Assessment Questions:
- Do you have a proven track record of success in media relations and PR campaign management?
- Are you comfortable working in a fast-paced, dynamic environment focused on innovation and customer-centric strategies?
- Do you have strong leadership and team management skills, with the ability to build and lead high-performing teams?
- Are you proactive, results-driven, and committed to delivering tangible outcomes?
ASSUMPTION: Candidates who align with Vesync's values and work style will be strong contenders for this role. Self-assessment questions can help candidates evaluate their fit with the company's culture and work environment.
⚠️ Potential Challenges
- The Sr. Manager, Public Relations role requires strong leadership and strategic planning skills, which can be challenging for candidates with less experience in these areas.
- The role involves managing multiple projects and teams, which can be demanding and require strong time management and prioritization skills.
- The dynamic and fast-paced work environment at Vesync can be challenging for candidates who prefer a more stable and predictable work environment.
- The competitive nature of the PR industry can make it challenging to secure media coverage and maintain positive brand visibility.
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure that they have the necessary skills and experience to succeed in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- Compared to other senior-level PR roles, the Sr. Manager, Public Relations role at Vesync may offer more opportunities for growth and development within a dynamic and expanding company.
- The role may require more experience in crisis management and strategic planning than similar roles in other industries.
- The competitive nature of the PR industry and Vesync's focus on innovation and customer-centric strategies may make this role more challenging but also more rewarding than similar roles in other companies.
ASSUMPTION: Candidates should research similar roles in the PR industry to gain a better understanding of the unique challenges and opportunities offered by the Sr. Manager, Public Relations role at Vesync.
📝 Sample Projects
- Developing and executing a strategic PR campaign to launch a new product line, such as a series of smart home devices.
- Managing a crisis communication plan in response to a product recall or negative media coverage.
- Collaborating with internal teams to create compelling content and messaging for a brand re-launch or re-positioning campaign.
ASSUMPTION: The specific projects and responsibilities of the Sr. Manager, Public Relations role at Vesync may vary depending on the company's current initiatives and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's current PR strategies and how this role fits into the overall marketing and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Vesync support the professional development and growth of its team members?
- What is the company's approach to crisis management, and how has it been implemented in the past?
- How does Vesync measure the success of its PR campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Vesync's products, industry, and market position.
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Vesync's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
