Sr. Manager Public Relations

📌 Core Information

🔹 Job Title: Sr. Manager Public Relations

🔹 Company: Verint

🔹 Location: Remote

🔹 Job Type: Full time

🔹 Category: Corporate Communications

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strategic PR/media relations strategy to enhance Verint’s brand awareness, reputation, and positioning in the marketplace.
• Leading and mentoring a team of PR professionals, agency, and contract resources to achieve goals.
• Providing counsel and coaching to Verint executives and subject matter experts for interviews, speaking engagements, and other media interactions.
• Collaborating cross-organizationally to identify, package, and promote customer success stories that showcase Verint’s impact, innovation, and leadership.
• Supporting executive speakers’ bureau and leveraging events for proactive media engagement.

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively in a collaborative team environment.

📋 Key Responsibilities

✅ Define and lead PR/media strategy: Execute a comprehensive and strategic PR/media relations strategy to enhance Verint’s brand awareness, reputation, and positioning in the marketplace. Involves identifying key messages, crafting timely and compelling news releases and pitches, and managing the editorial calendar.

✅ Lead and mentor a team: Coach, support, and develop PR team members, agency, and contract resources to achieve goals.

✅ Provide counsel and coaching: Help prepare Verint executives and subject matter experts for interviews, speaking engagements, and other media interactions.

✅ Collaborate cross-organizationally: Engage and interact with internal business partners to identify, package, and promote customer success stories that showcase Verint’s impact, innovation, and leadership.

✅ Support executive speakers’ bureau: Collaborate with Communications, Content, and Events leadership to drive and support executive speaking engagements.

✅ Leverage and support events: Lead planning and execution for proactive media engagement at industry conferences and Verint events.

✅ Support crisis communication: Collaborate with Communications and Marketing leadership to plan for and respond to manage potential crisis situations to protect the company's reputation.

✅ Monitor industry news and trends: Keep informed about and share emerging trends, news, competitor activity, and cultural moments to enhance media, communications, and marketing strategy.

✅ Nurture relationships: Proactively cultivate strong relationships with media contacts, industry analysts, and influencers to achieve corporate objectives.

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to adapt the tone and style of writing as necessary to reflect a variety of audiences, communications genres, and media.

🎯 Required Qualifications

Education: Bachelor’s degree with a concentration in marketing, communications, public relations, journalism or related area, or equivalent years of work experience.

Experience: Minimum of 8 years of experience working in PR, media relations, corporate communications, and/or related positions in the technology or enterprise software industry.

Required Skills:

• Ability to adapt the tone and style of writing as necessary to reflect a variety of audiences, communications genres, and media.
• Demonstrated ability to effectively and efficiently project-manage multiple concurrent, deadline-driven workstreams and stakeholders using best-practice systems and processes.
• Exceptional written and verbal communications skills, including ability to shape authentic and compelling storylines, an eye for editing/proofing, and competitively differentiated story shaping experience.
• Ability to work effectively in a collaborative team environment that spans different job functions, departments and geographies.
• Effective team contributor and player with proven ability to work efficiently, effectively, and proactively in a fast-paced, deadline-oriented, dynamic, and virtual environment.
• Demonstrated proficiency with Microsoft Office (or similar desktop applications) with notably strong Excel and PowerPoint skills.

Preferred Skills:

• Experience working with executives.
• Experience using social media and team collaboration tools.

ASSUMPTION: The preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Sr. Manager Public Relations role with 10+ years of experience in the technology industry, the estimated salary range is $140,000 - $180,000 per year. This is an estimate and the actual salary may vary based on factors such as location, experience, and performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with a standard workweek of 40 hours. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Verint operates in the software development industry, focusing on customer engagement optimization, customer analytics, and artificial intelligence.

Company Size: Verint is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Verint was founded in 1994 and has since grown into a global leader in its industry.

Company Description:

• Verint helps organizations elevate customer experience (CX) and increase workforce productivity by delivering CX automation.
• The company offers a wide range of solutions, including customer engagement optimization, customer analytics, engagement management, workforce optimization, and more.
• Verint is committed to attracting and retaining a talented, diverse, and engaged team that creates a collaborative environment for personal and professional growth.

Company Specialties:

• Customer Engagement Optimization
• Customer Analytics
• Engagement Management
• Workforce Optimization
• Contact Center
• Branch and Back-office Operations
• Video & Situation Intelligence
• Artificial Intelligence
• Chatbots
• Automation
• Compliance
• Call Center
• Workforce Engagement
• Voice Of The Customer
• Fraud
• and Intelligent Self-Service

Company Website: www.verint.com

ASSUMPTION: Verint's focus on customer engagement optimization and artificial intelligence makes it a dynamic and innovative place to work.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to manage multiple projects and stakeholders.

Reporting Structure: The Sr. Manager Public Relations will report directly to the Sr. Director of Corporate Communications and work closely with internal business partners across various departments.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to advance to a director or vice president role within the corporate communications department.
• Opportunities to lead and mentor team members, developing leadership and management skills.
• Chance to work on high-impact projects and initiatives, driving meaningful change within the organization.

ASSUMPTION: Verint's large size and diverse range of products and services provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): N/A (remote work)

Geographic Context:

• Verint is headquartered in Melville, New York, with additional offices in the United States, Australia, Israel, and the United Kingdom.
• The remote nature of this role allows for flexibility in location, with the ability to work from anywhere with a reliable internet connection.
• Verint's global presence provides opportunities for collaboration and exposure to diverse perspectives.

Work Schedule: Full-time, with a standard workweek of 40 hours. Flexible work arrangements may be available.

ASSUMPTION: The remote work arrangement provides flexibility and the ability to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the corporate communications team
• Final interview with the Sr. Director of Corporate Communications
• Background check and offer extension

Key Assessment Areas:

• Communication skills, both written and verbal
• Strategic thinking and planning
• Leadership and team management
• Cultural fit and alignment with Verint's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your work, such as press releases, media pitches, or customer success stories, to showcase your abilities.
• Research Verint's industry and competitors to demonstrate your understanding of the market landscape.

ATS Keywords: Public Relations, Media Relations, Corporate Communications, Analyst Relations, Crisis Communication, Team Leadership, Project Management, Written Communication, Verbal Communication, Collaboration, Storytelling, Event Planning, Trend Monitoring, Relationship Building, Marketing, Coaching

ASSUMPTION: Verint's hiring process is designed to assess the skills and cultural fit of candidates, ensuring a strong match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard in the corporate communications industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you able to adapt your communication style to suit different audiences and situations?
• Do you have experience working with executives and providing counsel and coaching?
• Are you comfortable managing multiple projects and stakeholders simultaneously?

ASSUMPTION: Verint's values and work style require candidates who are adaptable, collaborative, and results-driven, with strong communication skills and the ability to thrive in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, often with tight deadlines.
• Adapting communication styles to suit different audiences, media, and situations.
• Working effectively in a remote, virtual team environment.
• Keeping up with industry trends, news, and competitor activity.
• Balancing the need for strategic, long-term planning with the demands of immediate, tactical tasks.

ASSUMPTION: These challenges are common in corporate communications roles and can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other corporate communications roles, this position places a greater emphasis on strategic planning, leadership, and team management.
• Unlike some corporate communications roles, this position requires a strong focus on analyst relations and thought leadership initiatives.
• Career progression in this role may lead to director or vice president positions within the corporate communications department or other related fields within Verint.

ASSUMPTION: This role offers unique opportunities for growth and development within Verint's corporate communications department and the broader organization.

📝 Sample Projects

• Developing and executing a comprehensive PR/media relations strategy to enhance Verint’s brand awareness, reputation, and positioning in the marketplace.
• Leading and mentoring a team of PR professionals, agency, and contract resources to achieve goals, including coaching and supporting team members to develop their skills and advance their careers.
• Collaborating with internal business partners to identify, package, and promote customer success stories that showcase Verint’s impact, innovation, and leadership in the enterprise software industry.

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and collaborative aspects of the Sr. Manager Public Relations role at Verint.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the corporate communications department?
• How does this role fit into the broader organizational structure and strategic goals of the company?
• What are the most pressing challenges facing the corporate communications department, and how can this role address them?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Verint support work-life balance for its employees, particularly those in remote roles?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Verint careers portal.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, using the ATS keywords provided.
• Prepare examples of your work, such as press releases, media pitches, or customer success stories, to showcase your abilities.
• Research Verint's industry and competitors to demonstrate your understanding of the market landscape and Verint's position within it.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.