Sr. Manager, Regional Marketing (US)

📌 Core Information 🔹 Job Title: Senior Manager, Regional Marketing (US) 🔹 Company: Mitel 🔹 Location: Texas (Remote) - with coverage for New Mexico, Arizona, Nevada, and Utah 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 8, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (with potential on-site requirements for events) 🚀 Job Overview Key aspects of this role include: - Developing and executing regional marketing strategies to drive pipeline and accelerate sales opportunities in North America - Collaborating with sales representatives and the broader demand generation team to build account-based orchestration strategies - Planning and executing webinars and in-person events to drive engagement and meetings with end customers - Monitoring campaign performance and recommending optimizations to drive conversions - Managing regional field budgets to ensure maximum ROI on investments ASSUMPTION: This role requires a strategic mindset with strong attention to detail in execution. The ideal candidate will be comfortable working collaboratively across several marketing functions and have experience working directly with sales and field teams. 📋 Key Responsibilities ✅ Develop and execute comprehensive regional marketing strategies within North America, driving new business pipeline for North America sales ✅ Collaborate with the broader demand generation team to build out account-based orchestration (ABX) that aligns strategic accounts to account-specific campaigns and initiatives ✅ Build strategic relationships with sales representatives, working closely with sales leaders to identify gaps and opportunities, define target accounts, and understand the health of the regional account universe ✅ Plan and implement ongoing webinars that drive engagement and meetings with end customers ✅ Plan and execute in-person live field events that align with a demand generation-based approach, providing on-site management as needed ✅ Collaborate cross-functionally with the broader demand generation team, BDRs, product/solutions marketing, sales, partners, partner marketing, partner programs, and marketing operations to drive pipeline via account-first strategies ✅ Monitor campaign performance and lead progression in alignment with sales teams to drive conversions while recommending optimizations and course corrections ✅ Manage and optimize regional field budgets, including budgeting, allocation, tracking expenses, to ensure maximum ROI on investments and alignment with business objectives ASSUMPTION: This role requires exceptional project management skills, strong attention to detail, time management, prioritization, and organizational skills. The ideal candidate will have proven ability to think strategically and execute tactically. 🎯 Required Qualifications Education: Bachelor’s degree preferred; or high school diploma + 8 years relevant experience Experience: 5+ years of regional marketing/field marketing experience in the B2B SaaS or technology space Required Skills: - Experience working directly with sales and field teams - Knowledge of lead flow and progression - Ability to work collaboratively across several marketing functions - Proficiency in Salesforce, Marketo, and other marketing tools (including 6Sense, Asana, Tableau) Preferred Skills: - Prior experience in the communications industry - Experience with account-based marketing (ABM) strategies ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential for success. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and location) Benefits: - Affordable Medical, Dental, Vision, Life, and Disability Insurance - Matching 401(k) plan - Paid time off (holiday, vacation, and sick leave) - Employee Assistance Program - Reward and Recognition Programs Working Hours: Full-time, with flexible hours and the need to work occasional evenings and weekends for events ASSUMPTION: Mitel offers a comprehensive benefits package to attract and retain top talent. The salary range provided is an estimate based on industry standards for similar roles and experience levels. 📌 Applicant Insights 🔍 Company Context Industry: Mitel operates in the telecommunications industry, focusing on unified communications, VoIP, contact centers, and cloud communications. The company serves businesses of all sizes, helping them connect, collaborate, and take care of customers. Company Size: Mitel is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth. Founded: Mitel was founded in 1972 and has since grown to become a global leader in business communications. Company Description: - Mitel powers more than 2 billion connections every day, helping businesses connect, collaborate, and take care of customers. - The company offers a wide range of products and services, including unified communications, contact centers, and cloud communications. - Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Company Specialties: - Unified Communications - VoIP - Contact Center - Collaboration - Cloud Communications - Mobility - Unified Messaging - Virtualization - UCaaS - Cloud Company Website: www.mitel.com ASSUMPTION: Mitel's focus on collaboration and customer care makes it an attractive employer for candidates seeking to make a meaningful impact in the telecommunications industry. 📊 Role Analysis Career Level: This role is a senior management position, requiring strategic thinking and leadership skills. Reporting Structure: The Senior Manager, Regional Marketing (US) will report directly to the Director of Demand Generation and will manage regional marketing team members. Work Arrangement: This role is remote, with occasional on-site requirements for events. The ideal candidate will be comfortable working independently and managing their time effectively. Growth Opportunities: - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business - Potential to take on additional responsibilities and advance within the marketing department - Possibility to work on high-impact projects that drive business growth ASSUMPTION: Mitel's focus on employee development and growth makes this an attractive opportunity for candidates seeking to advance their careers in marketing. 🌍 Location & Work Environment Office Type: Remote, with occasional on-site requirements for events Office Location(s): Texas, with coverage for New Mexico, Arizona, Nevada, and Utah Geographic Context: - Texas: Known for its diverse economy, business-friendly regulations, and strong job market. - New Mexico, Arizona, Nevada, and Utah: These states offer a mix of urban and rural environments, with varying cost of living and cultural experiences. Work Schedule: Full-time, with flexible hours and the need to work occasional evenings and weekends for events ASSUMPTION: The remote nature of this role allows for a flexible work-life balance, while the occasional on-site requirements provide opportunities for in-person collaboration and networking. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth interview with the hiring manager and team members 4. Final interview with the director of demand generation Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to work collaboratively with cross-functional teams - Experience with marketing tools and technologies - Knowledge of lead flow and progression - Alignment with Mitel's company values and culture Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your experience with regional marketing strategies, account-based marketing, and event planning - Research Mitel's company culture and values to ensure a strong fit ATS Keywords: Regional Marketing, Field Marketing, B2B SaaS, Sales Collaboration, Project Management, Attention to Detail, Time Management, Organizational Skills, Lead Flow, Marketing Tools, Account-Based Orchestration, Campaign Performance, Budget Management, Data Management, Event Planning, Cross-Functional Collaboration ASSUMPTION: Mitel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company. 🛠️ Tools & Technologies - Salesforce - Marketo - 6Sense - Asana - Tableau - Microsoft Office Suite - Zoom (for virtual meetings and events) ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer-focused - Innovative - Collaborative - Accountable - Passionate Work Style: - Results-driven - Strategic thinker - Strong attention to detail - Excellent communication and collaboration skills - Ability to work independently and manage time effectively Self-Assessment Questions: 1. How do you align with Mitel's company values, and can you provide examples of how you've demonstrated these values in previous roles? 2. Describe your experience working collaboratively with cross-functional teams, and how you've handled conflicts or differing opinions. 3. How do you approach managing your time and priorities when working remotely, and what strategies do you use to stay focused and productive? ASSUMPTION: Mitel's company culture is built on a foundation of collaboration, innovation, and customer focus. Candidates who can demonstrate a strong fit with these values and work styles will be well-positioned for success in this role. 📈 Similar Roles Comparison - Marketing Manager, Regional (US) - [Company A] - This role focuses more on brand management and local market penetration, whereas the Mitel role is centered around demand generation and driving pipeline. - [Company A] operates in the consumer goods industry, while Mitel is in telecommunications. - Senior Marketing Manager, North America - [Company B] - This role has a broader scope, covering both the US and Canada, while the Mitel role focuses solely on the US. - [Company B] operates in the technology industry, with a focus on hardware and software solutions, whereas Mitel specializes in unified communications and cloud communications. - Director of Demand Generation - [Company C] - This role is a step up from the Mitel role, with more strategic responsibilities and team management duties. - [Company C] operates in the marketing technology industry, with a focus on marketing automation and analytics, while Mitel focuses on unified communications and collaboration tools. ASSUMPTION: While these roles share some similarities with the Mitel role, each has its unique focus and requirements, making them distinct opportunities. 📝 Sample Projects 1. Regional Marketing Strategy Development - Conduct market research to identify regional trends and opportunities - Develop and execute a regional marketing strategy that drives pipeline and accelerates sales opportunities - Collaborate with cross-functional teams to ensure alignment with broader business objectives 2. Account-Based Orchestration (ABO) Implementation - Work with the demand generation team to identify strategic accounts and develop account-specific campaigns - Coordinate with sales representatives to ensure alignment with account priorities and goals - Monitor campaign performance and optimize as needed to drive conversions 3. Event Planning and Execution - Plan and execute webinars and in-person events that drive engagement and meetings with end customers - Manage on-site logistics and vendor relationships as needed - Monitor event performance and gather feedback to inform future event planning ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the successful candidate will be expected to manage and execute in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days? 2. Can you describe the team structure and dynamics, and how does this role contribute to the team's success? 3. How does Mitel support the professional development and growth of its marketing team members? 4. What are the key challenges facing the regional marketing team, and how can this role help address them? 5. How does Mitel measure the success of its regional marketing efforts, and what metrics will I be responsible for tracking and optimizing? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, ensuring a strong fit and setting expectations for success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for your interview by researching Mitel's company culture and values, and practicing your responses to common interview questions - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description was generated using AI and may contain inaccuracies or omissions. Always verify the information provided with the employer before making any decisions.