Sr Manager, SEO

📌 Core Information

🔹 Job Title: Sr Manager, SEO

🔹 Company: T-Mobile

🔹 Location: Bellevue, Washington

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership of in-house SEO team to drive strategy and performance of SEO initiatives
• Collaboration with various departments to integrate SEO into the digital ecosystem
• Evaluation of emerging technologies for scalable solutions
• Hands-on expertise in technical SEO, content strategy, and data analytics
• Proven track record of driving SEO growth in high-scale digital environments

ASSUMPTION: This role requires a strategic mindset, technical SEO expertise, and strong leadership skills to manage a cross-functional team and drive SEO performance across multiple channels.

📋 Key Responsibilities

✅ Lead a cross-functional SEO team spanning content, technical SEO, and AI/automation, driving collaboration, experimentation, and measurable impact.

✅ Develop and communicate a holistic SEO strategy and roadmap aligned with business objectives and the evolving search landscape.

✅ Evangelize the business value of SEO across the organization, articulating its contribution to growth, customer satisfaction, and digital performance through executive-ready reporting and storytelling.

✅ Build a best-in-class SEO tech stack leveraging AI and automation to scale keyword research, content optimization, technical audits, and competitor monitoring.

✅ Own and evolve SEO KPIs and performance dashboards to deliver actionable insights and drive accountability across all channels.

✅ Identify and address complex SEO challenges, rapidly deploying scalable solutions in areas such as schema implementation, page speed, crawlability, JavaScript rendering, and indexation.

✅ Lead hiring, coaching, and development of SEO talent, fostering a culture of innovation, agility, and continuous learning.

✅ Actively contribute to key initiatives such as new content launches, site migrations, CMS enhancements, and real-time search opportunities.

ASSUMPTION: This role requires a balance of strategic thinking, hands-on technical expertise, and strong leadership skills to manage a team and drive SEO performance across multiple channels.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Computer Science, Communications, or related field required; advanced degree preferred.

Experience: 10+ years of SEO leadership experience, including managing technical and content teams within high-scale digital or e-commerce environments.

Required Skills:

• Proven track record of driving SEO growth through content strategy, technical enhancements, and cutting-edge innovation
• Hands-on expertise in technical SEO, including schema markup, JavaScript frameworks, Core Web Vitals, and server-side rendering
• Fluency with modern SEO tools and platforms, including GSC, Screaming Frog, SEO Clarity, BrightEdge, Adobe Analytics, and emerging AI tools
• Strong analytical and reporting capabilities to measure performance, surface insights, and drive decisions at all levels of the organization
• Deep understanding of the evolving search landscape, including social search, voice search, visual search, and AI-generated experiences

Preferred Skills:

• Experience with AI-powered SEO tools and platforms
• Familiarity with the telecommunications industry

ASSUMPTION: This role requires a strong foundation in SEO, with a focus on technical SEO and data analytics, as well as proven leadership skills to manage a cross-functional team.

💰 Compensation & Benefits

Salary Range: $110,800 - $200,000 per year

Benefits:

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k) plan
• Employee stock grants and purchase plan
• Paid time off and holidays
• Paid parental and family leave
• Family building benefits and childcare subsidy
• Tuition assistance and college coaching
• Short- and long-term disability insurance
• Voluntary life, accident, disability, and long-term care insurance
• Mobile service and home internet discounts
• Pet insurance and commuter programs

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will vary within this range based on various factors such as work location, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. T-Mobile is a leading provider of wireless communication services in the United States, offering 4G LTE and transformative nationwide 5G networks.

Company Size: 10,001+ employees. As a large corporation, T-Mobile offers extensive resources and opportunities for career growth.

Founded: 1990. T-Mobile has a long history of innovation and disruption in the wireless industry.

Company Description:

• T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all
• T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond
• Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile

Company Specialties:

• IoT
• Retail
• 5G for All
• Future of 5G
• Business Sales
• Customer Care
• Business Wireless
• Consumer Wireless
• Technology
• Internships & Returnships
• DE&I
• and Benefits & Perks

Company Website: https://www.t-mobile.com

ASSUMPTION: T-Mobile is a well-established telecommunications company with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Senior Manager. This role involves leading a cross-functional team and driving SEO strategy and performance across multiple channels.

Reporting Structure: This role reports directly to the Head of SEO or a similar senior leader within the organization.

Work Arrangement: On-site. This role requires regular on-site presence at T-Mobile’s headquarters in Bellevue, Washington.

Growth Opportunities:

• Potential to expand the SEO team and take on additional responsibilities as the team and role grow
• Opportunities to collaborate with and learn from other senior leaders within the organization
• Potential to transition into a more senior role, such as Director or Vice President of SEO, as the team and organization evolve

ASSUMPTION: This role offers significant growth potential, both within the SEO team and across the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at T-Mobile’s corporate headquarters in Bellevue, Washington.

Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US

Geographic Context:

• Bellevue is a suburb of Seattle, Washington, with a population of approximately 150,000 people
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a thriving tech industry
• Bellevue is home to the headquarters of several major companies, including T-Mobile, Microsoft, and Boeing

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work as needed

ASSUMPTION: The work environment at T-Mobile’s headquarters is dynamic and collaborative, with a strong focus on innovation and customer experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or HR representative
• In-depth phone or video interview with the hiring manager or a member of the SEO team
• On-site or virtual interview with multiple stakeholders, including senior leaders and team members
• Background check and offer extension

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership and team management skills
• Communication and collaboration skills
• Cultural fit and alignment with T-Mobile’s values and mission
• Problem-solving and analytical skills

Application Tips:

• Highlight your proven track record of driving SEO growth and your hands-on expertise in technical SEO
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research T-Mobile’s business, industry trends, and competitors to demonstrate your strategic thinking and industry knowledge

ATS Keywords: SEO leadership, technical SEO, content strategy, AI optimization, data analytics, cross-functional collaboration, performance measurement, schema implementation, JavaScript rendering, crawlability, indexation, keyword research, competitor monitoring, reporting, storytelling, emerging technologies

ASSUMPTION: T-Mobile uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Search Console (GSC)
• Screaming Frog
• SEO Clarity
• BrightEdge
• Adobe Analytics
• Emerging AI tools
• JavaScript frameworks (e.g., React, Angular, Vue.js)
• CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires fluency with modern SEO tools and platforms, as well as hands-on expertise in technical SEO and data analytics.

👔 Cultural Fit Considerations

Company Values:

• Un-carrier Spirit: We challenge the status quo and never stop pushing forward
• Always Be There: We put our customers first and deliver exceptional experiences
• Win as One Team: We collaborate and support each other to achieve our goals
• Innovate with Purpose: We drive meaningful change through technology and creativity
• Do What's Right: We act with integrity and respect in all that we do

Work Style:

• Fast-paced and dynamic, with a strong focus on innovation and customer experience
• Collaborative and supportive, with a culture of learning and growth
• Results-driven, with a focus on measurable performance and continuous improvement
• Agile and adaptable, with a willingness to pivot and change course as needed

Self-Assessment Questions:

• Do you align with T-Mobile’s Un-carrier Spirit and commitment to challenging the status quo?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and customer experience?
• Do you thrive in a collaborative, supportive work culture that prioritizes learning and growth?
• Are you results-driven and focused on measurable performance and continuous improvement?
• Are you comfortable working in an agile and adaptable environment that requires flexibility and a willingness to pivot?

ASSUMPTION: T-Mobile’s culture is dynamic, collaborative, and focused on innovation and customer experience. Successful candidates will be able to thrive in this environment and align with the company’s values and work style.

⚠️ Potential Challenges

• Managing a cross-functional team with diverse skills and backgrounds
• Balancing strategic thinking and hands-on technical expertise
• Keeping up with the rapidly evolving search landscape and emerging technologies
• Navigating a large, complex organization with multiple stakeholders
• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, technical expertise, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on leading a cross-functional SEO team and driving SEO strategy and performance across multiple channels within a large telecommunications company
• Compared to similar roles in other industries, this role offers a unique opportunity to leverage SEO to drive business growth and innovation in a dynamic and competitive market
• Career path comparison: This role offers significant growth potential, with opportunities to expand the SEO team, take on additional responsibilities, and transition into more senior roles as the team and organization evolve

ASSUMPTION: This role is unique in its focus on leading a cross-functional SEO team and driving SEO strategy and performance within a large telecommunications company.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a major product launch, including keyword research, content optimization, technical audits, and competitor monitoring
• Identifying and addressing complex SEO challenges, such as schema implementation, page speed optimization, and crawlability issues, to improve organic visibility and drive growth
• Leveraging AI-powered SEO tools and platforms to scale keyword research, content optimization, and competitor monitoring, enabling the SEO team to work more efficiently and effectively

ASSUMPTION: These sample projects illustrate the strategic, technical, and leadership aspects of the role, as well as the importance of staying up-to-date with emerging technologies and industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team’s current structure and how this role fits into the organization?
• How does the SEO team collaborate with other departments, such as PR, Product, Technology, Media, and Digital Channel Management?
• What are the biggest SEO challenges facing the organization, and how can this role help address them?
• What opportunities are there for growth and development within the SEO team and across the broader organization?
• How does T-Mobile support work-life balance and employee well-being, particularly for employees in senior leadership roles?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help you better understand the role, the team, and the organization, and demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including your proven track record of driving SEO growth and your hands-on expertise in technical SEO
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research T-Mobile’s business, industry trends, and competitors to demonstrate your strategic thinking and industry knowledge
• Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.