📌 Core Information
🔹 Job Title: Senior Manager - Social Media
🔹 Company: Goosehead Insurance Agency
🔹 Location: Westlake, Ohio
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy
- Leading and mentoring a social media team
- Managing high-level campaigns and analyzing performance metrics
- Collaborating with various departments to align social media initiatives with broader company goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the ever-evolving digital landscape to drive engagement and growth.
📋 Key Responsibilities
✅ Develop and oversee the implementation of a comprehensive social media strategy that aligns with Goosehead’s business objectives
✅ Lead and mentor the social media team, empowering them to produce innovative, high-quality content
✅ Establish and track KPIs to measure the effectiveness of campaigns, providing regular performance reports along with actionable insights
✅ Manage and execute high-level campaigns, including original text, photo, and video content, to build brand awareness and engagement
✅ Collaborate with recruiting, franchise, sales, service, and marketing teams to align social media initiatives with broader company goals
✅ Monitor and optimize social media accounts for SEO, web traffic, engagement metrics, and lead generation
✅ Ensure brand consistency across all platforms, including the design and layout of social media accounts
✅ Proactively identify and implement new social media tools, features, and trends to keep Goosehead at the forefront of the digital space
✅ Manage executive social media for the CEO and CFO on LinkedIn
✅ Lead thought leadership initiatives for the company and executives by working closely with the Sr. Manager of Content Creation
✅ Support internal communications and, if needed, crisis communications
✅ Oversee the management of customer feedback and engagement, ensuring timely responses to inquiries and reviews
✅ Partner with legal and marketing teams to maintain a strong, compliant, and responsive online presence
ASSUMPTION: This role requires a high level of autonomy and the ability to balance multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field (Master’s degree preferred)
Experience: 10+ years of proven experience in social media management, with at least 2 years in a leadership role
Required Skills:
- Extensive experience in content creation and management across all major platforms (Facebook, Instagram, LinkedIn, etc.)
- Strong understanding of social media strategy, including audience segmentation, platform-specific trends, and ROI analysis
- Proven track record of driving growth, engagement, and successful campaign execution
- Exceptional leadership and team management abilities
- Outstanding copywriting and creative storytelling skills
- Advanced knowledge of SEO, keyword research, and Google Analytics
- Expertise in online marketing channels and digital advertising
- Familiarity with web design principles and brand consistency
- Strong analytical and multitasking skills, with a results-driven mindset
- Excellent interpersonal communication and collaboration skills
ASSUMPTION: Candidates with experience in the insurance industry or related fields may have an advantage in understanding the company's unique needs and challenges.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the insurance industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees
Founded: 2003
Company Description:
- Goosehead Insurance Agency is an independent insurance agency serving the continental United States
- They take pride in providing the power of choice to their clients for all their insurance needs
- Their mission is to shop among many insurance companies to find the best policies at the best rates, giving their clients options no ordinary agency can
Company Specialties:
- Insurance
- Risk Management
- Franchise
- Property and Casualty
- Personal Lines
- Auto Insurance
- Home Insurance
Company Website: http://www.gooseheadinsurance.com/
ASSUMPTION: Goosehead Insurance Agency is a well-established company with a strong presence in the insurance industry, offering a range of insurance products and services to its clients.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a social media associate
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a Director or VP role as the company expands its digital presence
- Opportunities to mentor and develop junior team members
- Chance to make a significant impact on the company's brand and digital footprint
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Westlake, Ohio
Geographic Context:
- Westlake is a suburb of Cleveland, Ohio, with a population of approximately 32,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment
- Westlake is home to several Fortune 500 companies and has a strong job market
Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)
ASSUMPTION: The Westlake office provides a professional and collaborative work environment, with easy access to amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Creative storytelling and copywriting skills
- Knowledge of social media trends, analytics, and best practices
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media campaigns, their outcomes, and the strategies you used to achieve success
- Demonstrate your understanding of the insurance industry and Goosehead Insurance Agency's unique needs
ATS Keywords: Social Media Management, Content Creation, Leadership, SEO, Analytics, Digital Advertising, Interpersonal Communication, Collaboration, Creative Storytelling, Brand Consistency, Campaign Execution, Audience Segmentation, Trend Analysis, Performance Metrics, Crisis Communications, Customer Engagement
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platform
- Google Analytics
- SEMrush or similar SEO tool
- Canva or similar graphic design tool
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: The tools and technologies required for this role are standard in the social media management industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Teamwork
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Goosehead Insurance Agency's core values, and how have you demonstrated these values in your previous roles?
- How do you stay up-to-date with the latest social media trends and best practices, and how have you applied this knowledge in previous roles?
- Can you provide examples of your ability to manage and mentor team members, and how have you supported their professional development?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Goosehead Insurance Agency's values will be more likely to succeed in this role and contribute to the company's long-term success.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skillsets
- Keeping up with the ever-changing social media landscape and algorithm updates
- Balancing multiple projects and deadlines while maintaining a high level of quality and consistency
- Navigating potential budget constraints and resource limitations
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a higher level of responsibility and strategic decision-making
- In the insurance industry, social media managers are often responsible for building brand awareness, driving engagement, and generating leads, similar to this role
- Career progression in this role may include opportunities to move into a director or VP role as the company continues to grow and expand its digital presence
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's brand and digital footprint, with potential for long-term career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a new product launch, resulting in a 30% increase in engagement and a 20% increase in leads generated
- Managing a team to create and execute a social media campaign for a company event, resulting in a 50% increase in event attendance and a 30% increase in brand sentiment
- Collaborating with the marketing team to create and distribute a thought leadership piece, resulting in a 25% increase in website traffic and a 15% increase in lead generation
ASSUMPTION: These sample projects demonstrate the strategic and innovative approach required to succeed in this role, with a focus on driving engagement, brand awareness, and lead generation.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's long-term goals?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the social media and marketing departments?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach crisis communications, and what role would I play in managing such situations?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's unique needs and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.gooseheadinsurance.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns and their outcomes
- Prepare a portfolio or examples of your work, demonstrating your ability to create engaging and effective social media content
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
