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Sr. Manager - Social Media

Goosehead Insurance Agency
Full-time
On-site
Westlake, Ohio, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager - Social Media

πŸ”Ή Company: Goosehead Insurance Agency

πŸ”Ή Location: Westlake, Ohio

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Insurance

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive social media strategy
  • Leading and mentoring a social media team
  • Managing high-level campaigns and analyzing performance metrics
  • Collaborating with various departments to align social media initiatives with broader company goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the ever-evolving digital landscape to drive engagement and growth.

πŸ“‹ Key Responsibilities

βœ… Develop and oversee the implementation of a comprehensive social media strategy that aligns with Goosehead’s business objectives

βœ… Lead and mentor the social media team, empowering them to produce innovative, high-quality content

βœ… Establish and track KPIs to measure the effectiveness of campaigns, providing regular performance reports along with actionable insights

βœ… Manage and execute high-level campaigns, including original text, photo, and video content, to build brand awareness and engagement

βœ… Collaborate with recruiting, franchise, sales, service, and marketing teams to align social media initiatives with broader company goals

βœ… Monitor and optimize social media accounts for SEO, web traffic, engagement metrics, and lead generation

βœ… Ensure brand consistency across all platforms, including the design and layout of social media accounts

βœ… Proactively identify and implement new social media tools, features, and trends to keep Goosehead at the forefront of the digital space

βœ… Manage executive social media for the CEO and CFO on LinkedIn

βœ… Lead thought leadership initiatives for the company and executives by working closely with the Sr. Manager of Content Creation

βœ… Support internal communications and, if needed, crisis communications

βœ… Oversee the management of customer feedback and engagement, ensuring timely responses to inquiries and reviews

βœ… Partner with legal and marketing teams to maintain a strong, compliant, and responsive online presence

ASSUMPTION: This role requires a high level of autonomy and the ability to balance multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field (Master’s degree preferred)

Experience: 10+ years of proven experience in social media management, with at least 2 years in a leadership role

Required Skills:

  • Extensive experience in content creation and management across all major platforms (Facebook, Instagram, LinkedIn, etc.)
  • Strong understanding of social media strategy, including audience segmentation, platform-specific trends, and ROI analysis
  • Proven track record of driving growth, engagement, and successful campaign execution
  • Exceptional leadership and team management abilities
  • Outstanding copywriting and creative storytelling skills
  • Advanced knowledge of SEO, keyword research, and Google Analytics
  • Expertise in online marketing channels and digital advertising
  • Familiarity with web design principles and brand consistency
  • Strong analytical and multitasking skills, with a results-driven mindset
  • Excellent interpersonal communication and collaboration skills

ASSUMPTION: Candidates with experience in the insurance industry or related fields may have an advantage in understanding the company's unique needs and challenges.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the insurance industry with 10+ years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance

Company Size: 1,001-5,000 employees

Founded: 2003

Company Description:

  • Goosehead Insurance Agency is an independent insurance agency serving the continental United States
  • They take pride in providing the power of choice to their clients for all their insurance needs
  • Their mission is to shop among many insurance companies to find the best policies at the best rates, giving their clients options no ordinary agency can

Company Specialties:

  • Insurance
  • Risk Management
  • Franchise
  • Property and Casualty
  • Personal Lines
  • Auto Insurance
  • Home Insurance

Company Website: http://www.gooseheadinsurance.com/

ASSUMPTION: Goosehead Insurance Agency is a well-established company with a strong presence in the insurance industry, offering a range of insurance products and services to its clients.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a social media associate

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to grow into a Director or VP role as the company expands its digital presence
  • Opportunities to mentor and develop junior team members
  • Chance to make a significant impact on the company's brand and digital footprint

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Westlake, Ohio

Geographic Context:

  • Westlake is a suburb of Cleveland, Ohio, with a population of approximately 32,000
  • The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment
  • Westlake is home to several Fortune 500 companies and has a strong job market

Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (with flexibility for remote work as needed)

ASSUMPTION: The Westlake office provides a professional and collaborative work environment, with easy access to amenities and resources.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • In-person or virtual interview with the hiring manager
  • Final interview with the Vice President of Marketing
  • Background check and reference check

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Creative storytelling and copywriting skills
  • Knowledge of social media trends, analytics, and best practices
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your social media campaigns, their outcomes, and the strategies you used to achieve success
  • Demonstrate your understanding of the insurance industry and Goosehead Insurance Agency's unique needs

ATS Keywords: Social Media Management, Content Creation, Leadership, SEO, Analytics, Digital Advertising, Interpersonal Communication, Collaboration, Creative Storytelling, Brand Consistency, Campaign Execution, Audience Segmentation, Trend Analysis, Performance Metrics, Crisis Communications, Customer Engagement

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and strategic thinking throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Hootsuite or similar social media management platform
  • Google Analytics
  • SEMrush or similar SEO tool
  • Canva or similar graphic design tool
  • Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: The tools and technologies required for this role are standard in the social media management industry and can be learned by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer Focus
  • Teamwork
  • Accountability
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you align with Goosehead Insurance Agency's core values, and how have you demonstrated these values in your previous roles?
  • How do you stay up-to-date with the latest social media trends and best practices, and how have you applied this knowledge in previous roles?
  • Can you provide examples of your ability to manage and mentor team members, and how have you supported their professional development?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Goosehead Insurance Agency's values will be more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

  • Managing a team with varying levels of experience and skillsets
  • Keeping up with the ever-changing social media landscape and algorithm updates
  • Balancing multiple projects and deadlines while maintaining a high level of quality and consistency
  • Navigating potential budget constraints and resource limitations

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other social media manager roles, this position offers a higher level of responsibility and strategic decision-making
  • In the insurance industry, social media managers are often responsible for building brand awareness, driving engagement, and generating leads, similar to this role
  • Career progression in this role may include opportunities to move into a director or VP role as the company continues to grow and expand its digital presence

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's brand and digital footprint, with potential for long-term career growth and development.

πŸ“ Sample Projects

  • Developing and executing a comprehensive social media strategy for a new product launch, resulting in a 30% increase in engagement and a 20% increase in leads generated
  • Managing a team to create and execute a social media campaign for a company event, resulting in a 50% increase in event attendance and a 30% increase in brand sentiment
  • Collaborating with the marketing team to create and distribute a thought leadership piece, resulting in a 25% increase in website traffic and a 15% increase in lead generation

ASSUMPTION: These sample projects demonstrate the strategic and innovative approach required to succeed in this role, with a focus on driving engagement, brand awareness, and lead generation.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall marketing strategy, and how will my work contribute to the company's long-term goals?
  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does the company support the professional development and growth of its employees, particularly in the social media and marketing departments?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does the company approach crisis communications, and what role would I play in managing such situations?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's unique needs and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through http://www.gooseheadinsurance.com/careers
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns and their outcomes
  • Prepare a portfolio or examples of your work, demonstrating your ability to create engaging and effective social media content
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.