Sr Manager, Social Media

📌 Core Information

🔹 Job Title: Sr Manager, Social Media

🔹 Company: Walmart

🔹 Location: Sao Paulo, Brazil

🔹 Job Type: Full-time, On-site

🔹 Category: Retail, Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies aligned with marketing objectives
• Leading a team of Social Media Analysts and a Social Media Manager
• Creating engaging, platform-specific content for different audiences
• Monitoring and optimizing campaign performance using data-driven insights
• Collaborating with cross-functional teams to ensure brand and message consistency

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Develop and execute comprehensive social media strategies that align with broader marketing objectives at both regional and local levels, ensuring alignment with brand priorities and business goals.

✅ Provide strategic oversight of daily social media operations, guiding the creation of compelling content, community engagement initiatives, and data-driven performance monitoring in collaboration with a dedicated team.

✅ Continuously evaluate emerging platform trends and algorithm changes, adjusting content and engagement strategies to optimize performance across priority markets.

✅ Foster strong collaboration with cross-functional teams (including Marketing, PR, Brand, and Creative) to ensure consistency in messaging and storytelling across all consumer touchpoints.

✅ Partner closely with Social Media Analysts to extract insights from performance data, identifying trends and key opportunities to refine strategies and elevate results.

✅ Establish and nurture strategic partnerships to amplify the reach, impact, and innovation of social media campaigns.

✅ Build and strengthen relationships with international counterparts across business verticals, ensuring alignment and collaboration in executing global social media strategies.

✅ Oversee the planning, execution, and optimization of paid social media campaigns, including budget management, audience targeting, and creative development to drive measurable business outcomes.

✅ Lead the strategy and execution of social media coverage for live events, ensuring real-time storytelling that enhances brand visibility and audience engagement.

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and data analysis to optimize social media performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or related field

Experience: Solid experience in social media management, with a focus on entertainment companies or agencies

Required Skills:

• Fluency in English
• Proficiency with social media management tools (such as Hootsuite, Sprout Social, Emplifi, or Buffer) and analytics platforms
• Experience creating and managing social media advertising campaigns
• Knowledge of social media best practices and emerging trends
• Experience presenting insights at all levels of an organization
• Proficient in Photoshop, PowerPoint, and Excel

Preferred Skills:

• Experience working with budgets and forecasts
• Knowledge of the entertainment industry
• Pop culture fan

ASSUMPTION: Given the role's focus on strategy, leadership, and data-driven decision-making, candidates should have a strong background in social media management and relevant experience in the entertainment industry.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is BRL 15,000 - 25,000 per month. This range is inclusive of base salary and may include variable compensation.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Walmart products and services

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs and team collaboration.

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Walmart operates in the retail industry, with a focus on providing affordable products and services to customers worldwide. The company has a strong presence in the United States and is expanding its e-commerce platform to compete with other major retailers.

Company Size: Walmart is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, Walmart offers a structured work environment with clear career paths and extensive training programs.

Founded: Walmart was founded in 1962 by Sam Walton and has since grown into one of the world's largest retailers, with operations in 24 countries.

Company Description:

• Walmart is committed to helping customers save money and live better by offering a wide range of products at affordable prices.
• The company is dedicated to creating a positive work environment that values diversity, inclusion, and employee growth.
• Walmart is focused on sustainability and reducing its environmental impact through various initiatives and partnerships.

Company Specialties:

• Retail operations and management
• Supply chain and logistics
• E-commerce and digital marketing
• Merchandising and product development
• Health and wellness services

Company Website: https://corporate.walmart.com/

ASSUMPTION: Walmart's large size and extensive resources provide employees with numerous opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and experience in social media management.

Reporting Structure: The Sr. Manager, Social Media will report directly to the Director of Marketing and will oversee a team of Social Media Analysts and a Social Media Manager.

Work Arrangement: This is an on-site role, with the expectation that the candidate will work from Walmart's office in Sao Paulo, Brazil. However, there may be opportunities for remote work or hybrid arrangements based on team needs and project requirements.

Growth Opportunities:

• Advancement to a Director or Vice President role within the marketing department
• Expansion into other areas of marketing, such as brand management or advertising
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: Given Walmart's large size and diverse business segments, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Walmart's office in Sao Paulo is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Rua Funchal 418 - 5 andar, Sao Paulo, Brazil

Geographic Context:

• Sao Paulo is the largest city in Brazil and the Americas, with a diverse cultural scene and a vibrant nightlife.
• The city is known for its high cost of living, particularly in terms of housing and transportation.
• Sao Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional work on weekends or evenings to support live events or campaigns.

ASSUMPTION: The work environment at Walmart's Sao Paulo office is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management experience
• Knowledge of social media platforms and trends
• Data analysis and interpretation skills
• Cultural fit and alignment with Walmart's values

Application Tips:

• Tailor your resume to highlight relevant experience in social media management and marketing
• Prepare examples of successful social media campaigns you've led or contributed to
• Demonstrate your understanding of Walmart's brand and values in your cover letter
• Be prepared to discuss your experience with data-driven decision-making and performance optimization

ATS Keywords: Social Media Management, Marketing Strategy, Team Leadership, Data Analysis, Paid Social Campaigns, Brand Consistency, Cross-Functional Collaboration, Event Coverage, Social Media Tools

ASSUMPTION: Walmart's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, leadership, and data-driven decision-making.

🛠️ Tools & Technologies

• Social media management platforms (Hootsuite, Sprout Social, Emplifi, or Buffer)
• Analytics platforms (Google Analytics, Facebook Insights, Twitter Analytics)
• Graphic design tools (Photoshop, Canva)
• Presentation software (PowerPoint)
• Spreadsheet software (Excel)

ASSUMPTION: The tools and technologies required for this role are standard in the social media management industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• Strive for excellence
• Respect for the individual
• Act with integrity
• Think and act like an owner

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Walmart's customer-first approach, and can you provide an example of a time when you put customers' needs above your own?
• Describe a situation where you had to adapt to a significant change in your work environment or strategy, and how did you ensure the success of your team and projects?
• How do you balance creativity and data-driven decision-making in your approach to social media management?

ASSUMPTION: Walmart values candidates who are customer-focused, results-driven, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team remotely or across different time zones
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for data-driven decision-making with the need for creative and innovative content
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on strategic planning and leadership, rather than day-to-day content creation and community management.
• Compared to other marketing roles, this position requires a deep understanding of social media platforms and trends, as well as experience in paid social advertising campaigns.
• Career progression in this role may involve moving into a director or vice president position within the marketing department, or expanding into other areas of marketing, such as brand management or advertising.

ASSUMPTION: This role is well-suited to candidates with experience in social media management and a strong strategic mindset, looking to take the next step in their career.

📝 Sample Projects

• Developing and executing a social media strategy for the launch of a new product line, including organic and paid campaign components
• Analyzing social media performance data to identify trends and optimize content and engagement strategies
• Collaborating with cross-functional teams to create and execute a live event social media coverage plan, ensuring real-time storytelling and enhanced brand visibility

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Sr. Manager, Social Media role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does Walmart support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful social media campaign that Walmart has executed, and what made it effective?
• How does Walmart measure the success of its social media initiatives, and how are these metrics used to inform future strategies and campaigns?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader organizational context, while also providing insight into the candidate's strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Walmart Careers website
• Tailor your resume to highlight relevant experience in social media management and marketing, with a focus on strategic planning and leadership
• Prepare a cover letter that demonstrates your understanding of Walmart's brand and values, and your fit for the role
• Prepare examples of successful social media campaigns you've led or contributed to, highlighting your strategic thinking, data-driven decision-making, and creative problem-solving skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.