Sr Manager Social Media & Content Strategy

📌 Core Information

🔹 Job Title: Senior Manager Social Media & Content Strategy

🔹 Company: Boys & Girls Clubs of America

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Hybrid (2 days on-site, 3 days remote)

🔹 Category: Non-profit Organizations

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of a dynamic social media presence that fuels engagement and advances the organization's mission.
• Overseeing the Social Media Manager and collaborating with digital, marketing, and partnership teams to ensure cohesive content strategy across all consumer marketing channels.
• Creating engaging, shareable, and high-impact content across major social media platforms, aligning with brand, marketing, and organizational goals.
• Identifying and integrating emerging social trends, content formats, and platform best practices to maximize reach and engagement.
• Supporting the development of basic content assets, including short-form video, visuals, and design for social channels.

ASSUMPTION: This role requires a strong mix of creativity and strategic thinking, with deep expertise in social media, digital storytelling, and performance optimization. The ideal candidate will have a proven track record in social media strategy, content marketing, or digital communications, preferably in a non-profit or mission-driven organization.

📋 Key Responsibilities

✅ Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals.

✅ Oversee the creation of engaging, shareable, and high-impact content across major platforms, ensuring content reflects key priorities, initiatives, and partnerships.

✅ Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement.

✅ Support the development of basic content assets, including short-form video, visuals, and design for social channels.

✅ Collaborate with the Social Media Manager to create and optimize short-form video content to enhance engagement and relevance.

✅ Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling.

✅ Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions.

✅ Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience.

✅ Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness.

✅ Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns.

✅ Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement.

✅ Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies.

✅ Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals.

✅ Leverage data-driven insights to evaluate content performance and inform future strategy and creative development.

✅ Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower growth, conversions) to measure success and guide decision-making.

✅ Stay current on platform algorithm changes, audience behavior trends, and digital content innovations to keep strategy fresh and effective.

ASSUMPTION: This role requires strong leadership, project management, and communication skills. The ideal candidate will be able to manage multiple initiatives simultaneously, juggle priorities, and work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 7-10 years of experience in social media strategy, content marketing, or digital communications, with at least 1 year in a management role.

Required Skills:

• Deep understanding of social media platforms and their algorithms.
• Excellent communication and writing skills.
• Creative thinking and ability to generate engaging content ideas.
• Basic content creation skills, including capturing and editing short-form video content for social platforms, using simple graphic design tools, and developing eye-catching social media creative.
• Strong analytical skills to interpret data and make informed decisions.
• Project management skills to manage multiple initiatives simultaneously.
• Leadership experience to guide and motivate a team.
• Awareness of current digital trends and best practices.
• Self-starter, takes initiative, with the ability to juggle multiple priorities.
• Adheres to timelines and provides solutions in a timely manner.

Preferred Skills:

• Experience in non-profit organizations.

ASSUMPTION: The ideal candidate will have a proven track record in social media strategy, content marketing, or digital communications, with a strong mix of creativity and strategic thinking. They should be highly organized, detail-oriented, and able to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year (based on industry standards for a Senior Manager role in the non-profit sector in Atlanta, GA)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Paid time off (vacation, sick, holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the non-profit sector in Atlanta, GA. The actual salary may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on youth development and empowerment.

Company Size: Medium (501-1,000 employees) - Large enough to offer diverse opportunities and resources, yet small enough for employees to make a significant impact.

Founded: 1906 - Boys & Girls Clubs of America has a rich history and established reputation in the non-profit sector.

Company Description:

• Boys & Girls Clubs of America (BGCA) is the nation's premier youth development organization, providing programs, training, and services to support millions of kids and teens every year.
• BGCA hires employees who are recognized as leaders in their field with a passion for improving young lives. They value strong values, embrace diversity, and offer great benefits to allow employees to maintain work-life harmony.
• Boys & Girls Clubs are located in cities, towns, public housing, and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide.

Company Specialties:

• Youth Development
• Community Outreach
• Education and Career Development
• Health and Life Skills
• The Arts
• Sports, Fitness, and Recreation

Company Website: www.bgca.org

ASSUMPTION: Boys & Girls Clubs of America is a well-established non-profit organization with a strong commitment to youth development and empowerment. They value employees who are passionate about their mission and dedicated to making a positive impact on young lives.

📊 Role Analysis

Career Level: Senior Manager - This role offers an opportunity to lead a team and make a significant impact on the organization's digital presence and overall mission.

Reporting Structure: This role reports directly to the Vice President of Marketing and Communications and oversees the Social Media Manager.

Work Arrangement: Hybrid - This role offers a flexible work arrangement with 2 days on-site and 3 days remote, allowing for a balance between collaboration and independent work.

Growth Opportunities:

• Progression to a Director or Vice President role within the Marketing and Communications department.
• Expansion into other areas of the organization, such as program development, fundraising, or partnerships.
• Opportunities to work on special projects or initiatives that align with the candidate's interests and skills.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the Marketing and Communications department or explore other areas of the organization.

🌍 Location & Work Environment

Office Type: On-site office with a hybrid work arrangement.

Office Location(s): 1275 Peachtree St NE, Atlanta, GA 30309, United States

Geographic Context:

• Atlanta, Georgia, is a vibrant, multicultural city with a rich history and a thriving arts scene.
• The office is located in the Midtown area, close to various amenities, restaurants, and public transportation.
• Atlanta offers a moderate cost of living compared to other major U.S. cities, with affordable housing options available.

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds - the opportunity to collaborate and build relationships in an on-site office environment, as well as the flexibility to work remotely and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview with the hiring manager and a panel of team members to evaluate skills, experience, and alignment with the organization's mission and values.
• Final interview with the Vice President of Marketing and Communications to discuss the role's fit within the broader organizational strategy.
• Background check and reference checks.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Creativity and innovation in content development.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and priorities simultaneously.
• Alignment with the organization's mission, values, and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the organization's mission.
• Be prepared to discuss specific examples of your social media strategy, content creation, and management experience.
• Demonstrate your understanding of the organization's unique challenges and opportunities in the non-profit sector.
• Showcase your ability to work collaboratively with diverse teams and stakeholders.

ATS Keywords: Social Media Strategy, Content Marketing, Digital Communications, Non-profit, Youth Development, Hybrid Work, Leadership, Project Management, Analytics, Engagement, SEO, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cultural fit, as well as their ability to manage multiple projects and priorities simultaneously.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, Facebook, X, etc.)
• Analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.)
• Content creation tools (Canva, Adobe Express, etc.)
• Project management tools (Asana, Trello, etc.)
• Collaboration tools (Microsoft Office Suite, Google Workspace, etc.)

ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, analytics tools, and content creation tools, as well as a strong understanding of project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity - Upholding the highest ethical standards and being honest and transparent in all actions.
• Collaboration - Working together to achieve common goals and fostering a culture of teamwork and mutual respect.
• Accountability - Taking responsibility for one's actions and delivering on commitments to the highest standards.
• Respect - Valuing and appreciating the unique qualities, experiences, and perspectives of all individuals.
• Excellence - Striving for continuous improvement and exceeding expectations in all endeavors.

Work Style:

• Collaborative and team-oriented, with a focus on collective success and shared goals.
• Adaptable and flexible, with a willingness to take on new challenges and learn from diverse perspectives.
• Data-driven and strategic, with a strong emphasis on performance optimization and continuous improvement.
• Mission-focused and passionate about making a positive impact on young lives.

Self-Assessment Questions:

• How do you align with the company's values, particularly [insert specific value]?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How do you approach continuous learning and professional development in a rapidly evolving digital landscape?

ASSUMPTION: Boys & Girls Clubs of America values employees who are passionate about their mission, committed to excellence, and dedicated to fostering a culture of collaboration, respect, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, often under tight deadlines.
• Balancing the need for creativity and innovation with the organization's brand guidelines and messaging framework.
• Adapting to changes in social media algorithms, audience behavior trends, and digital content innovations.
• Collaborating effectively with diverse teams and stakeholders, including internal departments, external partners, and influencers.
• Working in a hybrid environment, balancing the need for on-site collaboration and remote work flexibility.

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment, managing multiple priorities and adapting to change. They will also be an effective communicator and collaborator, able to build strong relationships with diverse stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on social media strategy and content development within the non-profit sector, specifically for youth development organizations.
• Compared to roles in the for-profit sector, this position offers the opportunity to make a direct and tangible impact on young lives and communities.
• Career path comparison: This role offers the potential to advance within the Marketing and Communications department or explore other areas of the organization, such as program development, fundraising, or partnerships.

ASSUMPTION: This role offers a unique opportunity to leverage social media strategy and content development skills to make a meaningful impact on young lives and communities within the non-profit sector.

📝 Sample Projects

• Developing and executing a comprehensive social media content strategy that aligns with organizational goals and drives engagement across major platforms.
• Creating and optimizing short-form video content to enhance engagement and relevance, specifically for platforms like Instagram Reels and TikTok.
• Collaborating with internal teams to develop mission-aligned content that inspires giving and sustains donor engagement, such as fundraising campaigns or awareness initiatives.

ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, analytics tools, and content creation tools, as well as a strong understanding of project management and collaboration tools.

❓ Key Questions to Ask During Interview

• Can you describe the organization's current social media presence and how this role will contribute to its evolution and growth?
• How does the Marketing and Communications department collaborate with other departments, such as fundraising, partnerships, and program development, to ensure cohesive messaging and aligned goals?
• What are the most significant challenges facing the organization's social media strategy, and how can this role address them?
• How does the organization support the professional development and growth of its employees, particularly in the Marketing and Communications department?
• What is the organization's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate their understanding of the organization's unique challenges and opportunities, as well as their commitment to making a positive impact on young lives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the organization's mission.
• Prepare specific examples of your social media strategy, content creation, and management experience.
• Demonstrate your understanding of the organization's unique challenges and opportunities in the non-profit sector.
• Showcase your ability to work collaboratively with diverse teams and stakeholders.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.