Sr. Manager, Social Media Strategy

📌 Core Information

🔹 Job Title: Sr. Manager, Social Media Strategy

🔹 Company: Gap Inc.

🔹 Location: San Francisco, California (On-site)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Managing global online performance marketing and media for Gap Inc.'s iconic brands (Gap, Old Navy, Banana Republic, and Athleta)
• Executing direct marketing strategies in collaboration with brand marketing organizations
• Creating and executing personalized marketing campaigns and orchestration of marketing channels
• Supporting digital growth through increased performance marketing spend and optimization of the platform
• Implementing digital customer acquisition strategies and measurement across brands
• Building cross-functional partnerships and influencing strategy for the area/team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of digital marketing, performance metrics, and customer acquisition strategies.

📋 Key Responsibilities

✅ Execute direct marketing strategies in collaboration with brand marketing organizations

✅ Create and execute personalized marketing campaigns and orchestration of marketing channels

✅ Support digital growth through increase in performance marketing spend and optimization of the platform

✅ Implement digital customer acquisition strategies and measurement across brands

✅ Build cross-functional partnerships and consensus

✅ Influence strategy for area/team

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and stakeholder management. The ideal candidate will be comfortable working with complex data sets, making data-driven decisions, and communicating insights effectively to various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in digital marketing, with a focus on performance marketing and customer acquisition

Required Skills:

• Exceptional problem-solving and analytical skills; strong Excel skills (pivot tables, filters, charts, ad hoc models)
• Well-versed in marketing metrics and digital media (conversion rates, response rates, lift, ROAS, ROI)
• Familiarity with web analytics (e.g., Omniture), DMPs, ad servers, or multiple touch attribution vendors
• Ability to assess complex situations, analyze data, and make judgments and recommendations
• Sound knowledge of concepts and procedures specific to marketing and digital media

Preferred Skills:

• Knowledge of SAS, R, SQL, or other reporting, data, and analysis tools
• Experience with marketing automation platforms (e.g., Marketo, HubSpot)
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have experience working with global brands and managing marketing campaigns across multiple channels. Familiarity with the retail industry is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Manager role in digital marketing, experience level, and location)

Benefits:

• Competitive benefits package, including medical, dental, and vision insurance
• 401(k) plan with company match
• Generous merchandise discount
• Paid time off and holidays
• Employee stock purchase plan

Working Hours: Full-time (40 hours per week), with potential for flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Gap Inc.'s size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Gap Inc. operates in the competitive retail industry, with a focus on fashion and apparel. The company is known for its iconic brands and commitment to sustainability.

Company Size: With over 10,000 employees, Gap Inc. is a large organization that offers numerous opportunities for career growth and development.

Founded: Gap Inc. was founded in 1969 and has since grown into a global retailer with a strong presence in both brick-and-mortar stores and e-commerce.

Company Description:

• Gap Inc. is a house of iconic brands, including Gap, Old Navy, Banana Republic, and Athleta
• The company is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet
• Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites

Company Specialties:

• Fashion & Apparel
• IT/E-Commerce
• Retail
• Supply Chain
• Inventory Management
• Design & Merchandising

Company Website: jobs.gapinc.com

ASSUMPTION: Gap Inc. is a well-established retailer with a strong brand presence and a commitment to sustainability. The company offers a comprehensive benefits package and opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Director of Performance Marketing. The ideal candidate will have experience managing teams and driving strategic initiatives.

Reporting Structure: The Sr. Manager, Social Media Strategy will report directly to the Director of Performance Marketing and work closely with brand marketing organizations, cross-functional teams, and other stakeholders.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with teams across different time zones.

Growth Opportunities:

• Potential to grow into a Director role, overseeing a larger team and broader marketing initiatives
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Gap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2 Folsom, San Francisco, California 94105, US; 55 Thomas Street, New York, NY 10013, US

Geographic Context:

• San Francisco is a vibrant, diverse city with a strong tech industry and a thriving cultural scene
• New York City is a global hub for fashion, retail, and marketing, offering numerous networking opportunities and industry events

Work Schedule: The work schedule for this role is primarily Monday through Friday, with some flexibility for remote work. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple priorities.

ASSUMPTION: Gap Inc.'s headquarters offers a modern, collaborative work environment that fosters creativity and innovation. The company's locations in San Francisco and New York City provide ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interview with the hiring manager and/or other team members
• Case study or presentation preparation and presentation
• Final interview with the Director of Performance Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Gap Inc.'s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions by using the STAR method (Situation, Task, Action, Result)
• Research Gap Inc.'s brands and competitors to demonstrate your industry knowledge
• Prepare a case study or presentation that showcases your ability to analyze data, develop strategic recommendations, and communicate effectively

ATS Keywords: Marketing strategy, performance marketing, customer acquisition, digital marketing, data analysis, stakeholder management, cross-functional teams, global brands, marketing metrics, digital media

ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the hiring manager.

🛠️ Tools & Technologies

• Excel (pivot tables, filters, charts, ad hoc models)
• Web analytics tools (e.g., Omniture)
• DMPs, ad servers, or multiple touch attribution vendors
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience using various marketing tools and technologies to analyze data, develop strategic recommendations, and execute marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Innovate and Improve
• Put Our Customers First
• Respect and Value Each Other
• Do the Right Thing

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• Do I align with Gap Inc.'s values and commitment to sustainability?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have strong communication and presentation skills, and am I able to work effectively with cross-functional teams?

ASSUMPTION: Gap Inc. values diversity, inclusion, and collaboration. The ideal candidate will be able to work effectively with cross-functional teams, adapt to a dynamic work environment, and align with the company's values and commitment to sustainability.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Analyzing complex data sets and making data-driven decisions under tight deadlines
• Working effectively with global brands and cross-functional teams across different time zones
• Keeping up with the latest trends and best practices in digital marketing and performance metrics

ASSUMPTION: This role presents numerous challenges and opportunities for growth. The ideal candidate will be comfortable working in a fast-paced environment, managing multiple priorities, and adapting to change.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Performance Marketing, with a focus on global online performance marketing and media
• Unlike other roles in the industry, this position requires a strong understanding of marketing metrics and digital media, as well as the ability to work effectively with global brands
• Career paths for this role may include advancement to a Director role, overseeing a larger team and broader marketing initiatives, or transitioning to a more specialized role within the marketing organization

ASSUMPTION: This role is unique in its focus on global online performance marketing and media for iconic brands. The ideal candidate will have experience working with global brands and managing marketing campaigns across multiple channels.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new product launch
• Analyzing customer data to identify trends and opportunities for customer acquisition and retention
• Optimizing marketing spend and platform performance to maximize ROI and drive digital growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Sr. Manager, Social Media Strategy may be responsible for. The specific projects and priorities will depend on the needs of the business and the brands.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Gap Inc. and its brands?
• What are the key priorities for this role in the first 90 days?
• How does Gap Inc. support the professional development and growth of its employees?
• What is the work-life balance like for this role, and how does Gap Inc. support work-life balance for its employees?
• How does Gap Inc. measure the success of its marketing campaigns, and how will the performance of this role be evaluated?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the opportunities for growth and development. The ideal candidate will be proactive in seeking information and asking insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research Gap Inc.'s brands and competitors to demonstrate your industry knowledge
• Prepare a case study or presentation that showcases your ability to analyze data, develop strategic recommendations, and communicate effectively
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.