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Sr Manager, Sports Marketing

NBCUniversal
Full-time
On-site
Stamford, Connecticut, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr Manager, Sports Marketing

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: Stamford, Connecticut, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days/week in-office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing campaigns for NBC Sports properties
  • Collaborating cross-functionally with various teams and stakeholders
  • Managing the execution of marketing strategies and workflows
  • Presenting ideas and final deliverables to internal and external teams

ASSUMPTION: This role requires a balance of strategic thinking, project management, and strong communication skills. It's ideal for a marketing professional with experience in sports and streaming.

πŸ“‹ Key Responsibilities

βœ… Lead the planning and execution of marketing campaigns for NBC Sports properties across streaming and linear

βœ… Develop and manage workflows leading into campaign launches, track progress, and recap campaigns

βœ… Proactively collaborate with internal and external teams to ensure alignment on marketing plans and initiatives

βœ… Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs and strategies

βœ… Supervise RFP with agencies and oversee all aspects of plan execution

βœ… Manage direct report and invest in developing team members to support NBC Sports

βœ… Oversee creation of reports and presentations around marketing efforts for property initiatives

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, Digital Media, Business, or a related field

Experience: Minimum of six (6+) years of professional experience ideally at an advertising, marketing, branded content, or media agency

Required Skills:

  • Proven experience in marketing, with a focus on sports and streaming
  • Excellent organizational and multi-tasking skills, attention to detail
  • Strong oral and written communication skills
  • Ability to work well in a team, fast-paced, and deadline-driven environment
  • Creative problem solver with a positive can-do attitude

Preferred Skills:

  • Experience in the NBA and in the streaming space
  • Proven ability to partner effectively with internal partners and external agencies

ASSUMPTION: Candidates with experience in sports marketing and the streaming industry will have a competitive edge for this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Sr. Manager role in Marketing, with 5-10 years of experience in the Stamford, CT area)

Benefits:

  • Comprehensive health, dental, and vision plans
  • 401(k) with company match
  • Paid time off and holidays
  • Employee discounts on NBCUniversal products and services

Working Hours: Full-time, with flexibility for overtime and weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers. NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across various platforms.

Company Size: 10,001+ employees. As a large company, NBCUniversal offers numerous opportunities for growth and collaboration across its diverse portfolio of brands.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC. It has since grown into a global media powerhouse.

Company Description:

  • Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
  • Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
  • Has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

  • Television and film production and distribution
  • Streaming services
  • Theme parks and consumer experiences
  • News and sports broadcasting

Company Website: http://www.NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content offers applicants a wide range of opportunities to grow and develop their careers.

πŸ“Š Role Analysis

Career Level: Senior Manager. This role is a senior-level position, reporting directly to the Director, Consumer Engagement.

Reporting Structure: This role will report to the Director, Consumer Engagement and may have one or more direct reports.

Work Arrangement: Hybrid (3 days/week in-office). This role requires a balance of on-site collaboration and remote work.

Growth Opportunities:

  • Potential to take on additional responsibilities and grow within the NBC Sports marketing team
  • Opportunities to work on high-profile events and properties, gaining valuable experience and exposure
  • Possibility to transition into other roles within NBCUniversal's vast portfolio of brands and content

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their skills and advance their career within NBCUniversal.

🌍 Location & Work Environment

Office Type: Corporate office. NBCUniversal's Stamford office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): 1 Blachley Road, Stamford, Connecticut

Geographic Context:

  • Stamford is a city in Fairfield County, Connecticut, located approximately 30 miles northeast of New York City
  • The area offers a mix of urban and suburban living, with a variety of cultural attractions, restaurants, and outdoor recreation opportunities
  • Stamford has a humid subtropical climate, with warm summers and cold winters

Work Schedule: Full-time, with flexibility for overtime and weekend work as needed. This role may require working non-standard hours to support campaign launches and events.

ASSUMPTION: Stamford's proximity to New York City offers applicants the opportunity to live and work in a vibrant, dynamic area while enjoying the benefits of a slightly lower cost of living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-person interview at NBCUniversal's Stamford office, including meetings with the hiring manager and other team members
  • Final interview with senior leadership, followed by a job offer for the selected candidate

Key Assessment Areas:

  • Marketing and project management skills
  • Collaboration and communication abilities
  • Cultural fit and alignment with NBCUniversal's values
  • Problem-solving and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of NBCUniversal's brands and content, and explain how your background and interests align with the role
  • Prepare for behavioral interview questions that focus on your experience with marketing campaigns, project management, and team collaboration

ATS Keywords: Marketing, Sports Marketing, Streaming, NBC Sports, Campaign Management, Project Management, Collaboration, Communication, NBCUniversal

ASSUMPTION: NBCUniversal's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect and Integrity
  • Innovation and Creativity
  • Collaboration and Teamwork
  • Excellence and Quality
  • Accountability and Responsibility

Work Style:

  • Fast-paced and dynamic, with a focus on meeting tight deadlines
  • Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
  • Adaptable and flexible, with a willingness to take on new challenges and learn from experiences

Self-Assessment Questions:

  • Do I thrive in a fast-paced, collaborative environment, and can I effectively manage multiple projects simultaneously?
  • Am I passionate about sports and streaming content, and can I bring innovative ideas to support NBC Sports' marketing efforts?
  • Do I possess strong communication skills and the ability to work effectively with diverse teams and stakeholders?

ASSUMPTION: NBCUniversal values candidates who are passionate about its content, aligned with its core values, and eager to contribute to its ongoing success.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously may be challenging for some candidates
  • Working in a fast-paced, dynamic environment may require adaptability and flexibility
  • Collaborating with various teams and stakeholders may necessitate strong communication and interpersonal skills
  • Occasional overtime and weekend work may be required to support campaign launches and events

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on sports marketing within the NBCUniversal portfolio, but shares similarities with other senior marketing manager positions across the entertainment industry
  • Compared to other senior marketing roles, this position offers a strong focus on sports and streaming content, as well as the opportunity to work on high-profile events and properties
  • Career progression may involve transitioning into other senior marketing roles within NBCUniversal's diverse portfolio of brands and content

ASSUMPTION: This role offers a unique opportunity to gain experience in sports marketing and streaming content within a large, established entertainment company.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for the NBA on NBC and Peacock, including cross-promotion with other NBCUniversal brands and platforms
  • Collaborating with production and programming teams to create engaging and innovative marketing materials for NBC Sports properties
  • Managing the RFP process with external agencies to secure marketing services and support for NBC Sports properties

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Sr. Manager, Sports Marketing within NBCUniversal's portfolio of brands and content.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow leading up to a campaign launch, and how will my role fit into that process?
  • How does this role collaborate with other teams and stakeholders within NBCUniversal, and what are the key priorities for the first 90 days?
  • What opportunities exist for growth and development within NBCUniversal's portfolio of brands and content, and how can this role contribute to that growth?
  • How does NBCUniversal support work-life balance for its employees, particularly in a hybrid work arrangement?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in those areas?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through http://www.nbcunicareers.com/
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how your background and interests align with the role
  • Prepare for behavioral interview questions that focus on your experience with marketing campaigns, project management, and team collaboration
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.